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71 Your tired notions of "the market" make our eyes glaze over. We don't recognize ourselves in your projections—perhaps because we know we're already elsewhere. Markets are off to a better place

Reaction on slides 71-77 (Cluetrain Manifesto)

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Page 1: Reaction on slides 71-77 (Cluetrain Manifesto)

71 Your tired notions of "the market" make our eyes glaze over. We don't recognize ourselves in your

projections—perhaps because we know we're already elsewhere.

• Markets are off to a better place

Page 2: Reaction on slides 71-77 (Cluetrain Manifesto)

72 We like this new marketplace much better. In fact, we are creating it.

• Markets have just created a much better place without the company.

Page 3: Reaction on slides 71-77 (Cluetrain Manifesto)

73 You're invited, but it's our world. Take your shoes off at the door. If you want to barter with us, get down off

that camel!

• Companies can join if they want, but they got to strip that attitude off first.

Page 4: Reaction on slides 71-77 (Cluetrain Manifesto)

74 We are immune to advertising. Just forget it.

• Markets are good in advertising and are better than the company.

Page 5: Reaction on slides 71-77 (Cluetrain Manifesto)

75 If you want us to talk to you, tell us something. Make it something interesting for a change.

• Companies should change for the better if they want their markets back.

Page 6: Reaction on slides 71-77 (Cluetrain Manifesto)

76 We've got some ideas for you too: some new tools we need, some better service. Stuff we'd be willing to

pay for. Got a minute?

• If companies have the right mind and heart, they’ll have more than a minute to listen.

Page 7: Reaction on slides 71-77 (Cluetrain Manifesto)

77 You're too busy "doing business" to answer our email? Oh gosh, sorry, gee, we'll come back later. Maybe.

• Companies with the wrong mind are busy ignoring the market.