Visual Identityfast Guide

September 2011

Visual elemements

Logo Colours

Typefaces Images

Calibry

Logo

Standard Version

White Version

We should always use the Standard Logo AS IT IS.

We shouldn´t use previous logos.

We have a White Version of the logo but it should be used just as an exception (forExample when we have a red or orange

background)

Backrgound Colours

Correct

Incorrect

Our standard background colour for all type of documents is WHITE. This is

specially important if we are going to print the document as it is cheaper.

We can use other background colours but always taking care of using the correct

type of logo. If we want to use the logo on a diferent colour rather than white we

should use the PNG version as it doesn´t have any background colour “included”

Logo size

Size

Depending on the syze/format of the document we should use diferent sizes.

If we use a document just for displaying on a computer (like Presentations, Web,

Social Media etc…) we should use the lower resolution logo.

If we use a document that must be printed we should use a higher resolution

logo, depending on the size of the document (A4, A3, Poster…) we should

choose a higher or lower resolution version.

If we are resizing the logo on a document IT IS ESSENTIAL TO DO IT WHILE WE

PRESS CONTROL BUTTON TO MANTAIN PROPORTIONS

Other Logos

Social Media Logo

Other Logos

We should use this “box” logo for our Social Media Profiles (Facebook, Twitter,

SlideShare, Flickr…)

The image can be modified but always using a square (as is the best way to

display the logo correctly on those pages)96x96 Pixels

Other logos can be designed and used for certain projects or events but we should always try to use symilar typography and

colour combinations

Logo size and position

A4 preferred position Presentation

Colours

Main Colours

Other Colours

We should try to use our colour combination (Orange and Red) in all our

documents and publicity.

If we use our colours in all our documents and publicity people will be able to

identify easily that this document is a ReachOut document and our Brand Image

will be stronger.

R 187 · G 34 · B 39

R 245· G 127· B 32

Typography

Calibry is the official font.

We should use it for all our documents.

Use size 11 for standard text (i.e. Reports, letters, etc.)

If we are unable to use it we can use “Arial” as an exception.

When we write the word “ReachOut!” we should remember to always use a capital “R” and “O”, leave no space between the words and a exclamation mark just after the “t”, as it is part of our brand identity.

“Calibry”

Images

We have amazing pictures of our kids and mentors.

We should be using them because they´re the best way to show our work to people.

We have to be conscious about the importance of the images in a Charity like

ours to make publicity about ourselves, for this reason we should take pictures in every project we run and we should do it

lots of times. We should have a huge Flickr Profile to show everyone how much we

do.

Applications

Stationery

Buisness Cards Letter

Power PointPower Point TEMPLATE

We should have a consitency in all our Ppt Presentations.

For this reason we have a Ppt Template available for everyone who needs to do a

presentation.

We should use this template in order to make all our presentations look the same.

E-mail signature

All of our e-mails should have the same signature at the end of the text.

It should have:

Current Logo

Name (Calibry 12 points)Possition (Calibry 10 points Bold)

Personal Telephone (Calibry 8 points)Office Telephone (Calibry 8 points)

Adress (Manchester or London) (Calibry 8 points)www.reachoutuk.org

All of this information should be in GREY colour like the example.

Javi SegarraMarketing Manager(0) 771 974 646300 44 12 42 34 56121, Picadilly Circus SW3 0D3www.reachoutuk.org