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With myriad options of venues and devices for engaging with customers, it's often hard to know where to spend your money. Should you build an iPhone or iPad app? What about Android? Should you spend money on an SEO consultant to make sure users can find you on Google or hire a social media expert to help you stake your claim on the social networks? With so many options swirling around, it's hard to know where to focus. Thankfully, with a little thought and planning, you can address a lot of these issues with a tool you probably already have: your website. In this talk, Aaron Gustafson, WebVisions speaker, will walk you through how you can make your website (or your client's) do more with less by leveraging the adaptable nature of the Web. He'll cover everything from obtaining accessibility compliance to boosting your search ranking to mobilizing your workforce and explain how a little forethought can pay big dividends in boosting your company's perception and reputation.
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REACHINGMOREFOR LESS
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Decisions
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?
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M A K E Y O U R WEBSITEWORK HARDER
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SEO
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Pa e Rankg
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<a href=” ”> </a>amazing widgets
/my/page.html
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amazing widgets
/my/page.html
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Click here
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The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies. Click here for more information.
Copy from http://www.networkadvertising.org/
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The NAI has adopted a policy that all NAI member companies set a minimum lifespan of five years for their opt out cookies.
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All NAI member companies must set a minimum lifespan of five years for their opt out cookies.
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Contextual
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Content
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Content
Semantics
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Content
Semantics
Design
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Content
Semantics
Design
Interactivity
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Content
Semantics
Design
Interactivity
Accessibility
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Semantics
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Chattanooga, TN
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Chattanooga, TN
abbreviation for “Tennessee”
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Chattanooga, TN
abbreviation for “Tennessee”<abbr title=”Tennessee”>TN</abbr>
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Semantics+
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Rule #1Author clean well, written copy
and mark it up semantically.
REACHING
MOREFOR LESS
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Social Media
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snap objects230 free RSS vector icons
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snap objects230 free RSS vector icons
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twitter feedtwitterfeed.com
hootsuite.com
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Social RSSsocialrevitalizer.com
twitter feedtwitterfeed.com
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REACHING
MOREFOR LESS
Rule #2Feed the world.
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Mobile
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Do I need aniPhone App?
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Probably not.
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vs.Native Web
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Native Web
Platforms
5 !1
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Native Web
Discovery
Stores URLStores
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Native Web
Approval
Required None
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Native Web
Update
Review Instant
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Native Web
Sales Setup
Included None
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Native Web
O"ine
Yup Yup
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Native Web
Geolocation
Yup Yup
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Native Web
Multimedia
Yup Yup
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Native Web
Push
Yup Yup
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Native Web
Accelerometer
Yup Yup
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Native Web
Full Screen
Yup Yup
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Native Web
Phone Access
Yup Limited
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Native Web
Hardware Access
Yup Limited
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Native Web
Development
$$$ $
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Native Web
Maintenance
$$$ $
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REACHING
MOREFOR LESS
Rule #3Get your content
into people’s hands.
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Reaching More for Lessby Aaron Gustafson
More of the same:http://adaptivewebdesign.info
http://easy-designs.nethttp://easy-reader.net
http://aaron-gustafson.com
Slides available athttp://slideshare.net/AaronGustafson
This presentation is licensed underCreative Commons
Attribution-Noncommercial-Share Alike 3.0
flickr Photo Credits“Money” by aresauburn™
“In Search Of Lost Time” by bogenfreund“Compost 06/08/2007” by suavehouse113
