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Presentation delivered at the April 11, 2013 Fuze Conference in Saskatoon, SK. Conference organized by
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Reaching audiences while they reach you Doug Lacombe
© 2012 communicatto, a social media agency
Saskatchewan – no degrees of separation
© 2012 communicatto, a social media agency
Running into inspiration
© 2012 communicatto, a social media agency
Reaching audiences while they reach her
Media is getting mixed up
© 2012 communicatto, a social media agency
When modem speeds were measured in baud
© 2012 communicatto, a social media agency
Media was like this
© 2012 communicatto, a social media agency
Things took time back then
© 2012 communicatto, a social media agency
Now media is like this
© 2012 communicatto, a social media agency
So when a plane ditches into the Hudson
© 2012 communicatto, a social media agency
The crowd reacts instantly
© 2012 communicatto, a social media agency
Which crosses the chasm into MSM
© 2012 communicatto, a social media agency
Which creates a feedback loop that amplifies
© 2012 communicatto, a social media agency
RBC outsourcing scandal
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Media’s evolving, is your media mix?
© 2012 communicatto, a social media agency
The new media mix
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Your impressions engine
© 2012 communicatto, a social media agency
Now you’re the media …
© 2012 communicatto, a social media agency
© 2012 communicatto, a social media agency
Speak from the heart
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Get heartfelt feedback
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Or some with no heart
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Crowd-spanking
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Headlines for humans
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Show a little passion
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Show a little backbone
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Who’s this guy?
One of my heroes: Alvin Law www.alvinlaw.com
© 2012 communicatto, a social media agency
Disabled by Thalidomide To drummer To major fundraiser, speaker,
author, musician
What’s his story?
© 2012 communicatto, a social media agency
Everything counts and count everything
© 2012 communicatto, a social media agency
Reach out, tell your story, and RING THOSE PHONES!
