REACH OF OLAREASON & PREDICTION

Suryakumar.T-14MBA1073VIT Business School

Dependent Variables

• Location-Metro & Urban Areas.• Service Quality

Independent Variables

• Traffic Conditions.• Taxi Availability.• Count of Customers.• Responsiveness• Reliability

Items/QuestionnaireDependent Variable

• Location1. Road Conditions . Good Bad 2. Congestion of Traffic. High Medium Low 3. Spatial Arrangements depending upon region. Available

Not Available4. Accessibility. High Medium Low

• Service Quality 1. Responsiveness-Convenience High Low 2. Cleanliness, Comfort (Low)1 2 3 4 5 (High)3. Safety (Low)1 2 3 4 5 (High)4. Flexibility High Low

Dependent Variable

Independent Variables-Items• Traffic Condition Peak hours SA A NA-NDA DA SDAOne way traffic movementWeekend• Responsiveness Speed of Driver Fast Medium Slow Closeness of Cab Far Close Cab Status Available Not Available

Independent Variables-Items• ReliabilityExperience of driverKnowledge of driver over routesOLA Intermediary

• Taxi Availability Count of cabs High Medium Low Status of cabs Near Far

SA A NA-NDA DA SDA

Independent Variable-Items

• Count of Customers

Time frame 8am -12pm 12pm-4pm 4pm-8pm 8pm-12amLocation Within City Outside City Pricing and offers Low Range High Range

DESCRIPTION

• DEPENDENT VARIABLES : LOCATION – NON-METRIC, ORDINAL AND NON-METRIC, NOMINAL.

SERVICE QUALITY – NON METRIC, ORDINAL

INDEPENDENT VARIABLES TRAFFIC CONDITIONS – NON-METRIC, ORDINAL RESPONSIVENESS – NON-METRIC, ORDINAL AND NON-METRIC, NOMINAL RELIABILITY – NON-METRIC, ORDINAL TAXI AVAILABILITY – NON-METRIC, NOMINAL AND NON-METRIC, ORDINAL COUNT OF CUSTOMERS - NON-METRIC, NOMINAL AND NON-METRIC, ORDINAL