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The 6th Corporate Brand & CSR Indonesian Summit 2015

“Balancing Authenticity & Reputation - Communications, PR, Public/Government Affairs, Strategies & Implementation”

Crowne Plaza Hotel, Jakarta

Thursday, May 21st, 2015

Committee Bersama CSR Event Gedung Lemtek UI, Salemba, Jakarta

Corporate Brand & CSR Indonesian Summit 2015

Overview

A powerful brand influences corporate performance. At the basic level, the brand serves

two interrelated functions: it impacts awareness and understanding; and it influences perceptions.

Generally accepted market research has shown that if your target audience knows about you, they

are more likely and willing to do business with you.

The big challenge for executives is how to develop an approach that can truly deliver on

these lofty ambitions—and, as of yet, few have found the way. However, some innovative

companies have managed to overcome this hurdle, with smart partnering emerging as one way to

create value for both the business and society simultaneously. Smart partnering focuses on key

areas of impact between business and society and develops creative solutions that draw on the

complementary capabilities of both to address major challenges that affect each partner. In this

summit, we build on lessons from smart partnering to provide a practical way forward for leaders to

assess the true opportunities of CSR.

Companies today face an unprecedented degree of critical scrutiny and rising expectations

from customers, employees, investors, and government entities. Increasingly, corporate executives

must find new ways to address the social, economic, and environmental effects of doing business

while balancing conflicting demands on their attention, time, and company resources. Emphasizing

the alignment of corporate social responsibility (CSR) with business strategy, this summit conference

helps you to define priorities, integrate social responsibility throughout your business, and build

both social and business value. You will strengthen your ability to define and implement powerful

CSR strategies that position the firm, its reputation, and its way of doing business for enduring

success.

Aim

Assess risks and opportunities before making capital investments or other business

decisions

Align Corporate Brand & CSR strategies with organizational goals and capabilities

Evaluate current initiatives and consolidate efforts around key objectives

Present a business case for Corporate Brand & CSR initiatives

Implement Corporate Brand & CSR at all levels of the company

Understand how Corporate Brand & CSR directly affects current and future regulatory

practices & customers

Foster successful interaction with key internal and external stakeholders as well as

governments and nongovernmental organizations (NGOs)

Agenda

Key Note Speaker:

- Menkokesra RI - Rektor UI

- DPR RI Chairman - UNDP

The Corporate Brand & CSR Indonesian 2015 content of the summit, namely:

Corporate Brand & CSR a Key Aspect for Business Success

o Forum Lead: Sandiaga Uno - Kadin Indonesia,

Ridwan Kamil – Bandung Mayor

Corporate Brand & CSR Regulation/Policy - Corporate Brand & Sustainability Auditing Reporting

o Forum Lead: DR. Edi Suharto – Pakar Kebijakan Publik

Clifford D. Ress – Business Association of European Countries

Investors’ Perspectives on Corporate Brand & CSR

o Forum Lead: Ito Warsito – Bursa Efek Indonesia (IDX)

Communicating and Branding Your Corporate Brand & CSR

o Forum Lead: Waizly Darwin – Markplus Inc.

Boost Your Corporate Brand Reputation

o Forum Lead: Dr. Hifni Alifahmi – PR World

Corporate Brand & CSR Pilot Project – Kemenkokesra RI – Depdiknas RI – Corporate – NGOs

http://www.csrindonesia.com/agenda.php

Integrating Social and Organizational Values

Making the business case for corporate brand & social responsibility by calculating costs and

benefits

Recognizing the links between the welfare of society and the success of the organization

Examining opportunities designed to benefit the organization as well as the community

Integrating corporate brand & social responsibility best practices into key business areas

Identifying and managing the positive and negative impacts of business activities on society

Driving Social Responsibility Throughout the Organization

Aligning corporate brand & social responsibility strategies and goals with organizational

objectives

Embedding Corporate Brand & CSR within the business culture to sustain the strategy over the

long term

Building Corporate Brand & CSR expertise through hiring and partnerships

Integrating corporate brand & social responsibility metrics into general performance

management systems

Disseminating information on Corporate Brand & CSR policies throughout the organization

Demonstrating how Corporate Brand & CSR practices continue to affect individuals and

departments

Communicating the impact of corporate brand & social responsibility to capital markets,

shareholders, and other stakeholders

Managing Risk and Decision Making

Evaluating complex environments and potential impacts before investing capital or making

business decisions

Interacting successfully with governments, NGOs, and stakeholders

Decentralizing Corporate Brand & CSR to allow for local differences and optimizations across the

organization

Identifying current vulnerabilities and predicting future pitfalls related to business practices

Developing preparation and prevention processes for handling crisis scenarios

Integrating Corporate Brand & CSR initiatives in vendor and supplier agreements

Place & Time

Venue: Crowne Plaza Hotel, Jl. Jend. Gatot Subroto, Kav.2-3, Jakarta;

Date: Thursday, May 21st, 2015

Time: 9AM until 5.30PM

Invitation & Participants

Indonesian House of Representatives, Social Welfare Ministry, Civitas Academia, Lecturer,

Students, International NGO, United Nation Representative, CSR Association, Business Partners,

Philanthropy Foundation, Governments, Indonesian Stock Exchange, Marketing Associate,

Media Partner, Multi National Companies, Local Companies, Local Community, etc

Committee

Secretariat:

Panitia Corporate Brand & CSR Event, Gedung Lemtek UI, Salemba, Jakarta,

Phone:

6221 8779 1962 / 62 856 852 5068 / 6221 936 58 144 /

62 87 877 818 999 / 62 818 903 505;

Yayasan Salemba Studi Grup, Bank Mandiri,

Name: Yayasan Salemba Studi Grup;

Number Account: 129 00105 11711;

Email : [email protected], [email protected]

mailto:[email protected]

Key advantages of sponsoring the CSR Indonesian Summit include:

Demonstrate your commitment to Corporate Brand & CSR

Reach out to Corporate Brand & CSR leaders in the nation

Networking with government, house of representatives, NGO, university, business partner,

Corporate Brand & CSR community, etc

Enhance your brand appeal

Announce your Corporate Brand & CSR initiatives

Other benefits, which are outlined in this passage

Sponsorship Options & Benefits

1. Diamond (Rp 73.000.000) - max. 2 sponsors

An Award on Corporate Brand & CSR campaign from Menkokesra RI & Kemensos RI

Main Speaker slot on the panel session

Free tickets to the summit

Poster distributed in government offices, business partners, philanthropy foundation,

marketing associate, media partner, multi national companies, local companies, local

community, Corporate Brand & CSR association

Banner put on Kantor Menkokesra RI, Universitas Indonesia, DPR RI, Departemen Sosial

RI, NGO, Company Representative

Baliho, Backdrop Seminar and Lunch Reception

Leaflet distributed in all around Indonesia

Certification for summit attendance

ID Member for committee

Speaker appreciation

Charters for speaker

Corporate Brand & CSR interview session on Radio

Corporate Brand & CSR interview session on Television

A column in newspaper to promote your Corporate Brand & CSR activities

On stage promo, announcement of your brand by MC, screensaver seminar, lunch

announcement, etc

Electronic advertisement

Newspaper advertisement

Corporate Brand & CSR wall of fame journal toolkit

T-Shirt of Corporate Brand & CSR

Free 1 month Corporate Brand & CSR Consultation with IndoSolution

Social Media Promo via Key Account Linkedin, Twitter, Facebook

2. Platinum (Rp 55.000.000) - max. 3 sponsors

An Award on Corporate Brand & CSR Campaign from Menkokesra RI & Kemensos RI

Speaker slot on of the panel session




community, CSR association


RI, NGOs









On stage promo, announcement of your brand by MC, screensaver seminar, lunch

announcement, etc







3. Gold (Rp 46.000.000) - max. 4 sponsors

Speaker slot on of the panel session

Poster distributed in Government offices, Business Partners, Philanthropy Foundation,

Marketing Associate, Media Partner, Multi National Companies, Local Companies, Local

Community, CSR Association

Free tickets to the Summit


RI









On stage promo, announcement of your brand by MC, lunch announcement, etc







4. Silver (Rp 37.000.000) - max. 5 sponsors




Banner put on Kantor Menkokesra RI, Universitas Indonesia, & DPR RI


Free tickets to the Summit






On Stage Promo, announcement of your brand by MC, lunch announcement, etc







5. Bronze (Rp 28.000.000) - max. 6 sponsors




Banner put on Kantor Menkokesra RI, and Universitas Indonesia






On stage promo, announcement of your brand by MC, lunch announcement, etc






Banner

Size : 5 m x 1.5 m

Sponsor space : 20%

Design : Committee

Production : Committee

Amount : 5 pieces

Poster

Size : A-3 Full color

Sponsor space : 25%

Design : Committee


Amount : 1000 sheets

Certification

Size : Standard

Sponsor space : 10%

Design : Committee


Amount : 150 sheets

Speaker Appreciation

Size : Standard

Ruang sponsor : 20%

Design & Production : Committee

Speaker

Appreciation

CORPORATE BRAND

& CSR EVENT

SPONSOR

SPONSOR

CORPORATE BRAND &CSR

EVENT

CORPORATE BRAND & CSR EVENT

SPONSOR

CORPORATE

BRAND & CSR

EVENT

SPONSOR

T-Shirt

Size : Standard

Sponsor space : 7%

Design : Committee


Amount : 250 pieces

Charter

Size : Standard

Sponsor space : 20%

Design : Committee


ID Card

Size : Standard

Sponsor space : 20%

Design : Committee


NAME

MEMBER

SPONSOR

CORPORATE

BRAND &

CSR EVENT

Sponsor

Charter

CORPORATE

BRAND & CSR

EVENT

Sponsor

Leaflat

Size : Standard

Sponsor space : 20%

Design : Committee


Amount : 500 sheets

Sticker

Size : Standard

Sponsor space : 20%

Design : Committee


Amount : 1000 sheets

Media Partner:

CORPORATE

BRAND & CSR

EVENT

SPONSOR

CORPORATE

BRAND & CSR

EVENT

SPONSOR

Formulir Kepesertaan Perusahaan

Yang bertanda tangan dibawah ini :

Perusahaan :

Bergerak Bidang :

Nama :

Jabatan :

Alamat :

Telp./HP :

Fax :

Menyatakan bahwa kami berminat sebagai sponsor dalam kegiatan ”The 6th Corporate Brand & CSR Indonesian Summit 2015”, pada paket: (lingkari sesuai pilihan)

1. Sponsor Diamond

2. Sponsor Platinum

3. Sponsor Gold

4. Sponsor Silver

5. Sponsor Bronze

Kami menyetujui segala peraturan dan ketentuan mengenai pembayaran

......................, .................... 2015

Peserta,

......................

Nama jelas