Rbc Engineering Brand Execution

RBC Innovations, Inc. is a marketing firm

specializing in project engineering and

production management, including on-

site fulfillment facilities and certified

promotional product distributorship. We

have been viewed as a unique support

partner in helping to bring marketing

visions into reality. RBC partners with

companies to ensure the integrity of

their brand is maintained throughout the

manufacturing, fulfillment and distribution

processes. Integrity and commitment focus

all of our efforts to deliver the unique, and

sometimes unconventional, solutions our

clients require.

Since our inception in

2002, we have evolved

and grown, adding more

product and service offerings along the

way. In 2007, we embarked on a re-

branding initiative which included internal

and external marketing research, as well

as customer and prospect interviews.

We wanted to know what our true core

competencies were and why people chose

to use RBC over our competitors. This

has allowed us to focus on our strengths

and directed us on new additions to our

product and service mix.

PROJECT ENGINEERING

At RBC Innovations, we partner with

CPG’s, retailers and agencies to help take

their stellar, mind-blowing creative ideas

and transform them into reality. Our

expertise in a vast range of production

mediums allows us to engineer

your marketing programs through

the manufacturing and distribution

processes. Whether you are focusing on

such areas as sustainability initiatives,

cost efficiencies, or time-to-market, our

team will engineer your programs to

successfully meet those goals while still

maintaining the integrity of the brand you

worked so hard to create.

PRODUCTION MANAGEMENT

Our team is experienced in various

production mediums from digital,

litho, screen, flexo and web printing to

corrugate and plastics manufacturing.

This enables us the flexibility to utilize

the best production path to meet the

needs of each individual project. With

the buying power of the world’s largest

retailer behind us, we have been able

to forge committed partnerships with

a multitude of key manufacturers,

affording us greater capacity and more

competitive pricing. At RBC, we are

known for our outstanding customer

service and we are dedicated to keeping

clients updated and informed throughout

the entire production process.

FULFILLMENT and DISTRIBUTION

At RBC Innovations, we don’t view your

fulfillment project as the last step in the

production process – we view it as the

most important! That’s why we provide

in-house, insured, security monitored

fulfillment solutions. Keeping this

integral part of the

production process

on-site allows for

greater quality control

and ownership of each

project. This translates

to more efficient, cost

effective programs.

PROMOVATIONS is our promotional

products division, the latest addition to

the offerings at RBC.

When done right, an advertising specialty

item lasts so long it can offer countless

more impressions than traditional media.

At RBC, we help clients pick premium

products with purpose - “free stuff” that

solidifies a brand and creates customer

interaction. We want to make the interaction

between you and your customers more

personal by putting something in their

hands that they will keep.

GIVING BACK

One thing we learned very early on

was that being a successful company

means more than cutting-edge business

strategies and savvy marketing. Since

our beginnings, as a company, we have

supported many charitable causes and

volunteered our time to give back to

our community. For a complete listing

of all of the charities that we support,

please visit the community involvement

category listed under the “our company”

section of our web site. As Winston

Churchill once said, “We make a living

by what we get, but

we make a life by

what we give.”

CORPORATE HEADQUARTERS

8116 NW 106th Street

Kansas City, MO 64153

877-875-1933

BENTONVILLE

208 N. Walton Blvd., Suite 6

Bentonville, AR 72712

877-271-0470

www.rbcinnovations.com

P R O M V A T I O N S

The RBC Team “Roger’s Bodacious Chicks” Susan G. Komen Race for the Cure 2008

E N G I N E E R I N G B R A N D E X E C U T I O N

THE COMPANYRBC Innovations, Inc. is a marketing firm specializing in project engineering and production management,

including on-site fulfillment facilities and certified promotional product distributorship. We have been

viewed as a unique support partner in helping to bring marketing visions into reality. RBC partners with

companies to ensure the integrity of their brand is maintained throughout the manufacturing, fulfillment and

distribution processes. Integrity and commitment focus all of our efforts to deliver the unique, and sometimes

unconventional, solutions our clients require.

OUR TEAMAt RBC, we know retail. We have been an approved WalMart Supplier since we opened our doors. Consequently,

our team is comprised of professionals that have experience in both the retailer and supplier arenas. This

intimate knowledge is invaluable when it comes to engineering our clients’ programs and servicing our accounts.

BECCY POLLOCK, SENIOR ACCOUNT EXECUTIVE, WalMart Team [email protected]

Beccy spent five years at WalMart Stores, Inc. in a marketing capacity. She has been with

RBC for the past six years and heads-up our WalMart Team in Bentonville, AR. Beccy

assists her clients by acting as a liason between them and the buying teams and marketing

departments within corporate WalMart Stores, Inc.

CARRIE WILLIAMSON, ACCOUNT COORDINATOR, WalMart Team [email protected]

Carrie spent six years at WalMart Stores, Inc. in such roles as marketing assistant and

print media buyer. She then moved on to a marketing firm within the supplier community

before joining us at RBC. Carrie is our sales support and production coordinator in the

Bentonville, AR office.

NANCY SLATE, ACCOUNT EXECUTIVE, WalMart Team [email protected]

Nancy comes to RBC after serving 20 years at WalMart Stores, Inc. – many of which were

in a marketing capacity. She is very familiar with the specific guidelines and standards

suppliers of WalMart are expected to adhere to and assists her clients with successfully

meeting these expectations.

LINDA ORRICK, NEW BUSINESS DEVELOPMENT MANAGER [email protected]

Linda has been at RBC for five years and is our sales and marketing guru. She spent 17

years in the supplier community with VF Corporation and was named Supplier of the Year by

WalMart Stores, Inc. in 2000.

“I can count on RBC to bring attention to detail and a strong deadline orientation to my in-store programs, and they’ve put good people in place. The sales representative who works with me makes my job easier and makes it easy for my department managers to do their job. In a fast-paced retail environment like Wal-Mart, that makes all the difference.” — Wal-Mart Merchandising Director for Fine Jewelry & Watches


CORPORATE HEADQUARTERS 8116 NW 106th Street Kansas City, MO 64153 877-875-1933

BENTONVILLE 208 N. Walton Blvd., Suite 6 Bentonville, AR 72712 877-271-0470


O p e r at i O n W i n t e r i z e S h O p p i n g C a rt D e m OCHALLENGE: take the client’s original idea, which consisted of a three-

dimensional vacuum formed car, and engineer something that not only

provides high quality graphic impact, but is also cost effective and can be

produced and in-store within two to three weeks.

PROJECT ENGINEERING: •Determinesize/shapeandprovideblankmock-upanddietracingfor

art placement

•Determinehardwareneededforassemblyandaffixingtocart

•Managedprintproductionandfinishing

•Provideadetailedassemblylettertoinsureeaseofassemblybydemoassociate at store level

•Foldandkitpackwithhardwareintomastershipper

SUCCESS POINTS: •Lithoprintedon24ptstockasallonepiecetoinsureconsistent

overall color

•Costsavingsandsustainabilityefficienciesfoundbystrategicallydiecutting/scoringflatgraphicsoitcouldbefoldeddownandfitintoanundersizedmastershipper

N e w P r o D u C t L a u N C h K i tCHALLENGE: Develop custom packaging that resembles a doctor’s bag and engineer master

shipper pack-out to accommodate multiple kits without crushing.

PROJECT ENGINEERING: •CreateCaDtemplateandprovideprototype

•Managemanufacturingofpackaging

•hand-assembleandkitpacksupplieditems(pet food product, informational brochure, magnet and measuring cup)

•Pack-outat20permastershipper(5rowsof4withcorrugatedividers)

•Dropshiptorepresentatives

•inventoryremainingkits

SUCCESS POINTS: •Packagingwasengineeredtoprintas

one piece, which allowed for ease of assembly and overall uniformity

•royalCaninrepsravedabouttheunique,compact design and enjoyed having an all-inclusive promotional leave-behind that they could easily distribute to veterinary clinics





The ecobutton™ acts as a strong visual reminder and prompt

for you to save electricity each time your computer is going

to be left idle. The ecobutton™ is illuminated and sits on

your table/desk top next to your keyboard. It connects to your

computer via a USB cable.

Each time you take a short or long break, a phone call, go for

a meeting etc. you simply press the ecobutton™ and your

computer is put into energy saving ‘ecomode’ which ensures

that both your computer and monitor draw only the same

nominal power as when they are shut down!

Under normal circumstances people generally do not like

turning off their computers due to the time it often takes to

restart. However, with ecobutton™ by simply pressing any

key on your keyboard (some computers require a momentary

press of the power button) your computer instantly returns to

where you left off.

There’s also an additional bonus, each time your computer is

put into ‘ecomode’ the clever ecobutton™ software records

how many carbon units and how much power and money

you have saved by using the ecobutton™. Over time this can

add up to quite a lot (especially if you have many computers

running in an office) and you can

use this data to help reduce

your carbon footprint as well

as your energy bills.

W O O d V E n E E r : A p r I n TA B l E r E n E WA B l E r E S O U r c Elooking for something new and unique to showcase your brand? printing on wood and allowing the natural grain to show through is a great way to achieve that “environmental” look-and-feel everyone is looking for these days! And what’s more, this material not only gives you an environmental, natural look, it’s environmentally friendly. Sheer Veneer is not a pulped product and the production process is chemical free and energy effficient. In fact, the water required to soak the logs during manufacturing can be returned to the ground without any additional treatment. The primary wood species most commonly offered are Maple, cherry and Birch and is available in one-sided and two-sided sheets and rolls.

This material is extremely versatile. It can be printed using flat-bed digital presses or, believe it or not, offset! customers have used this product in a variety of applications:

•Wineandliquorboxes,packagingandPOPsigning

•Cosmeticspackaging •Bookcovers

•MagazineInserts •WallCoverings

•BellyBands •DoorHangers

•GiftCards

Applying a pressure sensitive adhesive allows for easy mounting to styrene, plastic, metal, cork, wall board, ceramic, vinyl, stainless steel, etc. However, mounting to a corn-based plastic can make for a completely “green” end product! Interested? don’t hesitate to contact an rBc team member to request samples!

EcoPRINT

EcoPROMOS





F U L F I L L M E N T a N d I N V E N T O RY P R O G R a M SCHALLENGE: act as the “fulfillment firm of

record” for a specialty retail chain.

PROJECT ENGINEERING: •Receive,countandinspectallsupplied

marketingcollateral(printedmatter,advertisingspecialtyitems,hardware,etc.)

•Pick-n-packintomastershippers,utilizinginner shippers and additional packing material for protection as needed

•Dropshiptostores

•Performrandomstoretestsand/or call-instostoremanagerstoinsureaccurate receipt and execution

•Receive,countandinspectreturnedkitsandinventoryforfuturepacking

SUCCESS POINTS: •Purchasepackingmaterialsinbulkand

inventorytoreducecosts

•On-sitefulfillmentfacilitiesallowcustomertooverseeandinspectprojectsasneeded

•Custompick-n-packbinsystemcreatedforreturneditemsthatareinventoriedandutilizedforfuturekits

PROJECT ENGINEERING: •RBCengineeredabinshelvingsystemto

organizetheclient’spromotionalproductinventoryandwarehousesiton-site

•Eachitemwasphotographedandabin-tagcreatedforeachbintoinsureaccuratepicking

•TheRBCTeamLeadforthisprojectisfamiliarwithapparelproductsandinventorymanagement/replenishmentprocedures

•Dailyordersarereceived,reviewed,picked,packed and shipped

•Trackingispostedandordersareclosed–flaggingtheclientthatordershavebeenprocessed and shipped

•RBCreceivesinventoryreplenishment,performs quality checks and restocks items onanongoingbasis

SUCCESS POINTS: •Thebinshelvingsystemorganizesproduct

and is engineered to keep the contents clean and protected from dust and moisture

•RBCflagstheclientwhenproductlevelsarelow,allowingtheclienttoreplenishinventoryasneeded

•RBChandlescustomerservicecallsasneededbutalsoincludesanoteineachorderreferringthecustomertotheclient’sdesignatedcustomerserviceline

•RBCsuggestedpullingdatareportstotheclientinordertotrackpreviousyear’ssalestodetermineinventorycountsforupcoming programs

CHALLENGE: TheclientwasreferredtoRBCInnovations

astheywerelookingforacompanywhocouldhandlethe

inventorymanagementandfulfillmentoftheirongoingonline

programandseasonalgiftcardprogramforHallmarkCards®.





B r e a s t C a n C e r awa r e n e s s M o n t h C a u s e M a r k e t i n g k i t sCHALLENGE: Develop a self-promotional cause marketing

campaign in support of national Breast Cancer awareness Month.

PROJECT ENGINEERING: •Selectionofnon-profitorganizationtosupportwith

this cause marketing effort

•Solicitstoriesofhowbreastcancerhaspersonallyaffectedouremployees,suppliersand/orclients–storiestobeincludedinawarenessbrochure

•Developmentandprocurementofpromotionalitems

•Designandprintingofbrochure

•Developcustompackaging–bothinternal and external

•Kitpack

•DistributetoRBCsuppliersandclients

RBC Cares

OnethingwelearnedveryearlyonatRBCwasthatbeing

asuccessfulcompanymeansmorethancutting-edge

businessstrategiesandsavvymarketing.Sinceour

beginnings,wehavesupportedmanycharitablecauses

andvolunteeredourtimetogivebacktothecommunity.

Ourfocusin2008hasbeenonBreastCancerAwareness

whichwehavesupportedbyparticipatinginthe

susan g. komen race for the Cure® and through this

cause marketing campaign in support of national Breast

Cancer awareness month.

Official Save 2nd Base T-Shirt

How it has touched our lives…B R E A S T C A N C E R A W A R E N E S S M O N T H

Breast Cancer Awareness Monitoring Guide

Cancer Suckers

Softball Stress Reliever/Cell Phone Cradle

Breast Cancer Awareness Ribbon Clip

Breast Cancer Awareness Month Cause Marketing Kit

RBC Cause Marketing Brochure

Business

Rbc Engineering Brand Execution