RAVEN5 Social Media Marketing White Paper

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The telephone, intercom, postal service, teletype, radio, the answering machine, television, facsimile, computer, cell phone, internet, email and social media... imagine, if we never used any of them, where would we be? Worldwide, people spend 700 Billion minutes a month on Facebook.

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  • 1. Social Media Marketing White Paper

2. Social Media Marketing White Paper The telephone, intercom, postal service, teletype, radio, the answering machine, television, facsimile, computer, cell phone, internet, email and social media imagine, if we never used any of them, where would we be? Facebook 1.11 Billion users, 665 Million login daily, average user has 141.5 friends, people spend 7.5 Billion hours a month on Facebook. 7.5 Billion hours a month, big numbers, users = customers & prospects PEOPLE Twitter 550 Million+ users, 58 Million tweets daily, 2.5% engagement rates COMMUNICATION LinkedIn 225+ Million users, 200 countries, 64% of users are from outside the US visitors, 95% of companies use it to find and attract employees BUSINESS Slideshare 58 Million monthly visitors, Slideshare users are highly educated, more than 62% hold a College Degree and 19% have a Masters or PhD. Over 50% are managers, directors and other business decision makers EDUCATION Google+ 500 million + users. 48% of Fortune 500 companies represented. Users spend 60+ minutes across Google products CONNECT Youtube 4 Billion+ Video views daily. Every minute, 72 hours of video is uploaded, 51% of users visit YouTube weekly or more often FUN Flickr 8 Billion images hosted, 20x more than the library of congress REFERENCE Worldwide, people spend 700 Billion minutes a month on Facebook. 1 3. Social Media Marketing White Paper Have you heard of these top ten Social Media sites? Facebook MySpace Bebo Friendster hi5 Orkut PerfSpot Zorpia Netlog Habbo If not, why not? Why should you care? Its a new world out there, and Social Media is real. Fact - Social Media will make you be the person your mother would be proud of. Social media is the blending of your personal and professional image. Fact - Social Media is full of opportunities as well as risk. Social Media has permanence. Whats the risk of not getting involved? Fact - Social Media is real. Its already a huge force and growing. Social Media has created peer influence on a scale never seen before. Social Media is used to find and attract employees. It has been instrumental in 1/6 of marriages that meet via the internet. Fact - Social Media can attract in all sorts of ways; communication, business, fun, flirt, as well as photos, videos and games. Fact - Social Media allows you to communicate. You can have your say but so can your customers. They can provide pictures, video, comments and thoughts (user generated content). They can and they will. Its amazing, are you ready? Social Media is the blending of your personal and professional image. Fact SOCIAL MEDIA has changed... ...the way we work. ...the way we communicate. ...the way we spend our time. ...the way we get the news. ...the way we learn. ...our personal interactions. ...what we create. ...how we buy. ...how we celebrate life and death. ...the way we applaud and complain. ...how we influence others. ...how we collaborate. ...how we investigate. ...how we evaluate. 2 4. Social Media Marketing White Paper Fact - Major Brands are involved; Pepsi shifted 1/3 of its annual marketing budget to a cause driven Social Marketing project called The Refresh Project. The US Government is involved; 25 agencies have YouTube channels. Ford implemented the Fiesta Movement. Even the US military is involved. Fact - Digital Natives (those born 1990 and earlier) are leading the digital media transition; they dont have anything to un-learn and are embracing Social Media. By the way, half the worlds population is under 30! The world they know has long included the Internet. What do you do with Social Media? Get the news, connect with friends, connect with family, and connect with like- minded individuals. Its where we live, where we spend time, where we do business, where we hangout with friends, where we collect information, find movies, watch TV, and its where we collect and gather our history. Its my space and my image. Social Media is not NEW MEDIA, it is the ONLY MEDIA. What is Social Media about? What do we do? Listen Engage Be real Honest Be respectful Be transparent Enjoy Open TRUST Social Media language looks and sounds like this! Dialogue Dynamic Authentic Real-time communication One-to-one marketing Collaborative Segmented Relevant 3 5. Social Media Marketing White Paper Social Media is mainstream, everyones doing it. Are you? Is your company? Is your brand? Youve stopped printing, you dont use the yellow pages, and you dont use direct mail. How exactly are you going to find and reach your customers and prospects? You use the Internet, Google, mobile devices do your customers and prospects? Its time to rethink your marketing strategy, time to centre in on your customers. Social Media has reached critical mass; can you afford to ignore them? Is it time to adapt and change? Gone is the newspaper, the radio, and the television. It's now about the Internet, your computer, and your mobile device Fact Social Media has leveled the playing field for companies large and small. When are you going to join the game? Today you have the opportunity to play with the big dogs! BP Cares, a satirical and anonymous twitter feed has 142,654 followers the official BP Twitter account has 28,700. Talk about an oil spill? Fact You dont own your brand, we the individuals do. Ever see the Sunny D YouTube Video? Maybe you should! 'iJustine' is a brand, and sells Barbie. Is your response "Justine who"? Are you aware of Lifecasting? Fact Social Media is used for business, for personal and for charity. There are over 1000 social networks. There are over 300,000 iPhone apps, downloaded over 7 Billion times! Social Media is Media (not print, not the radio, television or the newspaper). Its not NEW MEDIA, its the ONLY MEDIA. What are you waiting for? Social Media is all about creating connections! What are you creating? Michael Bickerton, Raven5 Ltd. July 2013 4

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