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Rapid Ice Accelerated Innovation with R&D and with Customers
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Fast Track InnovationWorking with R&D Teams and
Customers to accelerate success
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Our drivers
3000 Raw Ideas = 1 Commercial Success Greg A Stevens & James Burky
Reducing launch time by 6 months can be worth 30% of life cycle profit. Don Reinertsen “Developing Products in half the time”
The best way to have a good idea is to have lots of ideas. Roger von Oech “Don’t fall in love with ideas”
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Nick Sawbridge & Rapid Ice
Launched 4 years ago as a way for Nick to live and work in the UK and USA
A virtual business led by Nick calling on 8 contracted associates in art direction, copy, facilitation and illustration as required
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Wide experience(Been there, done that, got the T shirt…..)
Countries
AustraliaChinaJapanSaudi ArabiaU.S.A.MexicoFrance UK
Markets
New Zealand Wine,Irish Beer, ScottishWhisky, Rum& PotcheenBread, Cake, TeaChicken, TurkeyLamb, TroutChocolate & SugarConfectionaryCarbonated drinks &mineral waterIce Cream
GermanyItalyPortugalBelgiumNetherlandsSwedenIreland
Chilled Ready Meals, Frozen centre plateRice and PastaCooking SaucesPet food and TreatsLaundry DetergentsShampooSkin CareHouse Paint & Decorating AidsDIY Power Tools
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The Innovation Spectrum
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The Rapid Ice Spectrum
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In The Zone
Consumer InspiredCapability Driven
Emerging Technologies
Tech-Innovate©Co-Innovate©
Customer Focus
Outside the Box
Technology Focus
Two focussed routes each driven by a unique process
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Presented with Mars at the PDMA Annual Conference
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Tech-Innovate©
Consumer Inspired – Capability Driven
“Filling the short to medium term pipeline”
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Operates at the intersection of Consumer Insight, Brand Strategy and Corporate Capability
Consumer Insight
CorporateCapability
Brand Strategy
A targeted approach
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Brand Strategy
Consumer Insights
Typically only about 15 % of ideas move forward
Capability
Outside the Box ideas
Small number of ideas meet all
criteria
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In the Zone Ideas Focus ideation on the sweet spot then select and further develop the ideas with best potential
Brand Strategy
Consumer Insights
Capability
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Co-Innovate©
Customer Co-Innovation“Real win win collaboration”
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Proven success
“Real win win collaboration”
“We identified $34.2 mio in additional turnover”
“As retail moves from warehouse to theatre and consumers flock to own label we need to work together”
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Co-Innovate©
Projects with:
Target Stores
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Total focus on the intersection between Customer, Consumer and Capability
Consumer
CapabilityCustomer
The Win Win Sweet Spot
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Next steps?
Contact Nick at:
USA +1617 444 9342UK +44 7860 742005
www.rapidice.com
www.linkedin.com/in/nicksawbridgehttp://twitter.com/Rapidnick http://rapidice.blogspot.com
