Ralf Schlozer - The Emergence of Inkjet

© 2010 InfoTrends, Inc. www.infotrends.com

The Emergence of Inkjet

European Marketing Dynamics Summit 2010

Ralf SchlözerDirector On Demand Printing & Publishing Service Europe28.10.2010

2 © 2010 InfoTrends, Inc. www.infotrends.com

First - an Important Announcement


First - an Important Announcement

• In Q2 2010 for the first time in history colour continuous feed printer placements surpassed monochrome placements !

Source: InfoTrends Quarterly Placement Tracking Program

US & W. Europe data – Colour CF includes inkjet and toner devices


Inkjet Status


Where is Ink-Jet Used TodayStatus by Printing Markets

Graphic Arts Print

High Volume Transactional

Mid volume Colour

SOHO

Not there yet

Now wide range of products available

Only a niche market presence

Established

Large Format PrintingEstablished


Key Specifications of Main Inkjet Technologies

Continuous Drop-on-demand

Thermal Piezo Other

Waterbased Waterbased

UV

Solvent

Phase change

Type

of

drop

ej

ectio

n

Waterbased

Car

rier

fluid

Col

oran

t

Dye

Pigment


Inkjet Technology Suppliers for (selected) Office and Commercial Printers, Mapped

Continuous Drop-on-demand

Thermal Piezo Other

Waterbased Waterbased

UV

Solvent

Phase change

Type

of

drop

ej

ectio

n

Waterbased

Car

rier

fluid

Col

oran

t

Dye

Pigment

KodakCanon

HPLexmark

Epson, Fujifilm, Impika, InfoPrint,

Kodak, Miyakoshi, Océ, Screen

RISO

Xerox

AgfaMiyakoshi

Screen

Wide range of ink suppliers(head suppliers, system integrators or 3rd party)


Market Overview in High-Speed Continuous Feed Digital Colour 2010Updated!

1 2 3 4 5 6 7 8 9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25$0

$1,000,000

$2,000,000

$3,000,000

$4,000,000

$5,000,000

$6,000,000

$7,000,000

Xeikon 6000

Océ ColorStream 10000

Océ JetStream 1000Xerox 490l

lXeikon 8000

Kodak Versamark VL2000

No published or available list price:• InfoPrint Solutions InfoPrint

5000• Miyakoshi MJP600• Screen TruePress Jet ZZ• HP T350

Xerox 980l

Kodak Versamark VX5000 plus (4/4W) l

Océ JetStream 1100l


Price vs. Throughput

Throughput (A4/letter per minute)

Acq

uis

itio

n P

rice

(li

st)

0 500 1,000 1,500 2,000 2,500 3,000 3,500

Océ JetStream 750l



Inkjet products in Green

Kodak Prosper Color XL

Agfa Dotrix l

l Pitney Bowes IntelliJet 30


Kodak Versamark VL6200 (4/4)

Fujifilm Jet Press 520 lHP Indigo W7200 l

Screen Truepress Jet 520 CP

Screen Truepress Jet 520

Screen Truepress Jet 520 (high speed)

lHP T300

lHP T200

Olympus OP1-CS


2005 Units 2006 Units 2007 Units 2008 Units 2009 Units0

50

100

150

200

Source: InfoTrends; Sales of inkjet engines with duty cycles greater than 10 million impressions per month

Even in the economic crisis placements kept on increasing

Annual Inkjet Continuous Feed Print Engine Placements


Inkjet Advantages


Toner TechnologyDevelopments

• Toner is a relative mature technology and improvements are incremental

Dry toner is quickly approaching technological limitations – while there is some space for improvement in liquid toner

• Graphic arts quality print speed creeping up in the range of 150 ipm (simplex)

At business quality speeds in the 500 ipm range are available

Speed increases will come from dual engines

• Drive to larger formats

But larger formats are much easier to realise in inkjet, progress will be incremental

• More in-process control and intelligence

This will effectively drive productivity up and costs down, with base specs remaining basically unchanged


Why InkjetSpeed

•Colour inkjet devices are much faster than colour toner devices

Fastest Colour Cut-sheet toner

Fastest EP Colour Roll-fed

Fastest EP BW roll-fed

Fastest inkjet Colour roll-fed

0

500

1000

1500

2000

2500

3000

3500

4000

4500

Sp

eed

in A

4/m

in

Speed as A4/min in a twin configurationEP = Electrophotographic


Why InkjetLow Ink Costs

•Generally a lower colorant price when compared to toner

There are differences by inkjet colorant system

Inkjet heads sometimes need to be treated as consumable


Why InkjetLow Coverage Colour

• Historical progression

Monochrome

Multi-color

Process color

Process plus

• Issues

It’s expensive to print black & white pages on a dedicated color device

Toner is not well suited to low coverage colour, as there is constant wear on components

• Advantages

Many transaction documents require only small amounts of colour


Why InkjetModularity

•Modularity across width

Stitching of heads for widths > 50 cm

•Modularity in number of colours

Possible to add multiple colour channels

•Modularity in speed / quality

Lower speed to increase resolution or number of gray levels (within limitations)


Why InkjetChoice

•Plenty of Technologies

Can address many niches – especially for packaging & labelling

•Plenty of Suppliers

•Build your own

• RR Donnelly – ProteusJet

• Bercker Grafische Betriebe

• DST Output - DPT


Inkjet Challenges


Inkjet ChallengesPaper

• Inkjet requires special paper or treatment for best results

Most inkjet technologies require better paper grades to achieve a decent colour quality than what would be required for toner

Paper has a premium over standard offset / EP – but:

- Vendors are working to decrease the premium – which is volume dependent

- Premium to pay might be a small portion in an overall ROI calculation


Inkjet ChallengesDeinking

• Not all inkjet prints are deinkable with standard deinking processes

Deinking today is optimised for offset print

• Unclear situation

Deinkability has a great number of influencing parameters

- There is no ”standard” inkjet print

- Conditions in deinking plants vary widely

- Lab tests are not always relevant

Different stakeholders with different interests

- Paper mills, deinking association, inks & hardware suppliers

Suppliers are working on improving the deinkability

- Might require some compromises on cost/yield/paper latitude,…

Side remark: Digital printing is an environmentally friendly process in general


Inkjet ChallengesQuality

•There is a trade-off between speed and quality

•Achieving a high quality is very much paper quality dependent

•Quality potential for inkjet is high, but difficult to achieve at production speeds and cost targets

Will take some more years of optimisation to equal offset quality in a competitive production setting


Inkjet ChallengesVolume

•Presses launched have very high productivity

Can be several times the productivity of existing roll-fed black & white toner printers

It can be challenging to have enough colour volume, especially when 2 systems are required (for back-up)

•Advantageous to have low black & white click to ease the black & white to colour volume migration


Inkjet Outlook


• Similar progress as in Semiconductor industry

Source of chart: HP

Moore‘s law for Inkjet – Inkjet speed is doubling every 18 months


• More nozzles – more speed – more quality

However speeds & productivity are entering areas, where it is difficult to have sufficient volumes

In the next phase the aim will be to increase quality

• Aim is to print on standard substrates

Possible strategies:

- Integrated precoating unit bonding agents

- Paper with added surface treatment

Other direction could be other ink systems (UV, phase change ink)

- Could have unfamiliar look, higher ink costs, issues in thorough drying

• Huge latitude in possible ink chemistry

We will rather see more types of inks adapted to certain applications

Ink-Jet Outlook


Graphic arts

Business

Market Changes in High-Speed Continuous Feed Digital Color

Speed

Qu

alit

y

50 ipm 4,000 ipm

Toner-basedcut-sheet

Inkjetcut-sheet

Inkjet and toner-basedcontinuous-feed

Toner-basedcontinuous-feed


Where is Ink-Jet UsedOutlook by Markets

Offset replacement

20082006 2010 2012 2014

High Volume Transactional

Mid volume Colour

SOHO / Large Format Print

Inkjet to replace offset: >5 years out

Inkjet to in Transaction: Firmly established since 2008 with growing penetration

Inkjet in mid-volume (100-999k duty cycle): First inroads, but continues to be dominated by Electrophotography

Ink-jet in SOHO uses: Long established


• Ink-jet technology will lead to a “levelling of the playing field” to some extent

• Lower entry hurdles for newcomers in digital due to readily available inkjet heads

System integration, inks and business models to differentiate offerings

Numerous niches can be covered

• However Transaction/TransPromo will require extensive knowledge in data handling and system integration

Inkjet Hardware


• Deinkability needs to be monitored closely

Vendors are working on solutions, but it also requires concessions from the paper/recycling industry

Only partially a technical problem, but one of market perception. Concerns of document owners need to be taken seriously

• Many “dark horses” in the market which could emerge in coming 5-10 years

Still new technologies to produce ink droplets are developed

• Long term aim for ink-jet is to compete against offset on speeds and quality

Transpromo will reap the benefits of speed & quality improvements which are aimed at the general Graphic Arts market

Ink-Jet in Production Print


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