Rahman the company

PERFECTION WITH PERSEVERANCE

www.rahmanint.com [email protected]

http://www.rahmanint.com/

MISSION

VISIONTo emerge as a formidable player in the global market by providing complete satisfaction to our esteemed customers with regular supply of superior quality products at a very competitive pricing.

To maximize customers through world class manufacturing practices and striving for excellence in the products and services we provide



THE COMPANYRAHMAN INTERNATIONAL is a multifaceted, technically sound and a

quality assured government recognizes export organization. We specialize in manufacturing and exporting of a wide range of equestrian and horse riding products to our customers all over the world. We offer a wide Portfolio of fully customized products to our customers which include all kinds of horse equipments, riding equipments, horse clothing and accessories.

We have complete infrastructure with highly qualified technocrats, most

gifted craftsmen and modern machineries. We Endeavour to produce the best quality as per International Standards at most competitive prices. Our products are not just an application of tools to material but logic to work. Our core values are integrity and assurance of complete satisfaction to our customers. We work on developing designs that are traditional yet trendy. We use the finest quality of raw materials ensuring beauty and complete comfort.




PRODUCTS OVERVIEW

RAHMAN INTERNATIONAL


•Horse Rugs•Saddle Pad/Numnah•Nylon/PP/Fleece Halters•English Saddle•English Bridle•English Halter•Western Saddle•Western Headstall•Western Halter•Polo Saddle•Australian Stock Saddle•Treeless Saddle•Chaps•Breeches•Riding Boots


Indian Saddlery & Equestrian Products Exports Harness & Saddlery goods are being manufactured in Kanpur for more than

last 100 years. The Saddlery manufacturing started in the 19th century at the British Indian Corporation in its Copper Alan branch in Kanpur and simultaneously the British Government started the Ordinance Equipment Factory at Kanpur to cater to the needs of the Army. The craft of making saddlery was imparted to the local artisans by the master saddlers brought from the UK, whose generations now formed the workforce of the present industry. Kanpur, a city in Northern India, is a short flight from the country’s capital-New Delhi

By virtue of Kanpur’s specialization in vegetable tanned buffalo hides, and due to the presence of trained manpower, this has become the most important centre for manufacture of saddlery goods in India. In fact, Kanpur is the only centre in India which produces the harness & saddlery goods. Almost all the units operating in Kanpur are 100% export-oriented. Indian Saddlery and Harness industry is now becoming globally competitive and brand dominated, awash with designs. India is positioned as the third largest exporter of Saddlery & Harness to the world, accounting for a share of 9.73% in the global saddlery import of US$ 1091.01 million.



(In Million US$)

2003 2004 2005 2006 2007

Global import 605.47 714.53 828.08 917.48 1091.0

1

India's export 52.71 61.71 77.52 82.33 106.18% Share of India 8.71% 8.64% 9.36% 8.97% 9.73%

India’s contribution to the Equestrian Products world market

During 2008-09, India’s export of Saddlery & Harness was US$ 92.15 million, and this accounted for a share of 2.56% in India’s total export from leather sector. Indian Saddlery and Harness products are gaining an ever-increasing recognition in the highly competitive global saddlery & harness leather arena. Estimated production capacity of the Saddlery & Harness industry in India is 12.50 million pieces per annum. Technology, work craftsmanship, product quality are the hallmarks of the Indian Saddlery & Harness industry.



Comparative advantage to India India has the potential to capture approximately US $ 500

Billion in manufacturing Exports by 2015 :- By Meckinsy

Report Manufacturing in India has always been an advantage for

making consumer goods due to several reasons which are as follows:

Cheap laborEasy and cheap availability of raw materials and man

power.Preferable climatic conditions.Highly skilled and specialized labor.Government support for finance and infrastructure.Exports promotional activities.



The company turnover and existenceRahman International came into existence in year 2000,

has been dedicated towards product excellence and innovation with a view to provide Best Quality Equestrian Products to its customers across the globe. Our products are of such a stature that, they are competent in meeting all kinds of international market requirements. We have the prime motive of maintaining quality standards at each production level so that we always have a winning edge over our competitors.

In 2009 the company turnover has been above 4.5 US million $ which is an remarkable achievement in terms of growth and expansion.

By 2015 the organization strives to achieve the target of 25 us million dollars.



Figures in us million ($)dollars

2005 2006 2007 2008 20090

0.51

1.52

2.53

3.54

4.55

www.rahmanint.com [email protected] Rahman International Turnover


Infrastructure and production capacity

Product Name Manufacture piece/month

Horse Rugs 3000

Nylon Halters 15000

English Saddles 250

Bridles/Headstalls/Halters

500 each

Western Saddles 250

Saddle pads 2000

Rahman International has the multifaceted complete in house infrastructure which is capable of producing bulk orders with in timely shipment.



Factory Overview

Production Unit-1 Unit-1 Phase -1

Cutting Department Warehouse, Inspection

& Packaging Departments



Major Markets



THE COMPANY GROUP VALUESIntegrity Fair, honest, transparent in all dealings

Understanding Care, respect, compassion for customers

Perfection Highest possible standards in quality of goods

Unity Build strong relationships with our

customers worldwide


Commitment Stick to deadlines with timely shipment

Passion Work with utmost passion and dedication


5 keys of the Rahman’s business model

Customer Marketing

Production

Logistics

Services


Quality

Pricing


customer

• Customers are the main driving force behind Rahman International

• Customers don't expect you to be perfect, but they do expect you to care.

• Customer is king approach followed by the organization

• Provide complete satisfaction to the consumers .

“meet the new consumer and smile when you do because she is your boss. It may not be the person you thought you knew. Instead of choosing from what you have to offer, she tells you what she wants. You figure it out how to give it to her.” by-Fortune Editor



Creating satisfied consumers



Don’t sell but convinceIdentify what consumer wantFulfill customers expectationsUnderstanding customer needsThink globally but act locally.Marketers must contend with small

changing segments of highly selective buyers intent on receiving genuine value at the lowest price


MARKETING


Primary focus on providing best quality and low pricing.Lowering cost by achieving cost leadership.Increase productivitySkilled laborResearch and DevelopmentTotal quality managementInspection at each levelFocus on providing low prices which ensures long

production run and increase in productivity.Time managementHighly multifaceted Infrastructure.Stock always available in advance which ensure less time.


PRODUCTION

LOW PRICE

BEST QUALITY


QUALITY

At, Rahman International , delivering quality is of paramount importance across processes. We consistently aim to deliver world-class quality to our clients and end users.Our dedication to quality is indicated by the following:

• We are an ISO 9001 and 9002 certified company• In house laboratories for testing of raw materials and

finished products• Regular Inspection of intermediate products is carried out

at various ancillary units to maintain quality of end product• Batch wise quality inspection of finished products is

undertaken• Aims to deliver the best quality product to the end user

• Member of Council for Leather Exports (CLE) and Federation of Export Import Organization Of India (FIEO)

product delivers an appropriate amount of value for the price being paid

It makes intuitive sense not to charge below the cost of manufacturing the product

Perceived value of the product should be equal to pricing.

Aim to provide affordable prices to the consumers.

Low pricing leads to bulk order and increase production.


PRICING


Tie up with all most all the reputed logistic companies in the world.

Our service are rendered by the following companies:-

UPS , FSL, AFL, ARAMEX, APL, DHL, FEDEX , SAFEX, TNT, BLUEDART, GATI, FIRST FLIGHT, JET AIRWAYS and TNT

Complete assurance of safety, security and timely shipment of your order.

Our aim is to make you feel safe and secure with us.


LOGISTICS


Customer retentionCustomer relationship management and Customer care.Good PackagingImmediate action on customer complaints.Day to day evaluation report of the order processCustomer feedbackCustomizationTimely shipment with “Just in Time approach”Best qualityInspection at each and every level .


SERVICES


Our Strength Dedicated and efficient production team.Work is worship.Anything for consumer and anything for

business.Low cost.Best quality product.Strive to achieve excellence.Highly multi faceted infrastructure.Easily availability of best quality raw

materials.In-house production.



Till date no complaints .Timely shipment with “Just In Time

Approach”.Pay in advance approach for easy availability

of raw materials .Highly technological machineries available.Highly focused CRM (Customer Relationship

Management) approach.Committed and passionate towards our goal.Highly skilled and specialized labors.


“Always ahead of our competitors”


Connecting with your horse in his way.


“We strive to emerge as a formidable player in the

global equestrian market by providing complete satisfaction to our

customers”

Rahman International Web:-www.rahmanint.com14/106 Civil Lines Kanpur-208001 Email:[email protected] [email protected] Phone Office:-91+0512 2530077Mobile:-91+8127343740Skype id:-Rahman International

Faisal Anees Managing DirectorRahman International

Google map link:- click here



mailto:[email protected]

http://local.google.co.in/maps/place?cid=7588754426995737377

Business

Rahman the company