Radio & DigitalA Dynamic Duo

Let’s see the internet do this!

The Original Wireless

Evolution of technology

Sustains

Radio Boosts SEM

Radio Gives Voice to Social Media

Digital Even Adapted to Radio

“Radio is greatly under monetized.Look at the time people spend with

Radio versus the money currently being

spent to advertise on Radio –it’s out of whack.”

- Eric Schmidt, Google CEO - USA Today

Google’s CEO knows:Radio is highly undervalued

Eric Schmidt

55%than will go to Google

- The Neilson Co., Net Ratings, February 2010 and Arbitron, RADAR 104, March 2010.

Radio in a week

in a month in the U.S.

more peoplewill use

What does this mean forYOU and YOUR BUSINESS?

SalesConversion

Awareness

Action

ConsiderationData Capture

Lead Gen

WebsiteSocial Media

Events &Experiential

DigitalRadio

TerrestrialRadio

SalesSales

Typical Ad Campaign

TerrestrialTerrestrialRadioRadio

Different Media...Different Vendors...No Audience Link

OnlineOnlineAdvertisingAdvertising Direct Direct MailMail

TerrestrialTerrestrialRadioRadio

PermissionPermissionE-MailE-Mail

MarketingMarketing

Internet RadioInternet Radioand Onlineand OnlineAdvertisingAdvertising

Ad CampaignIntegrated Media...One Vendor...Connected Audience

Local Online Advertising growth

+12%

+46%

+5%

The Past:5-Year CAGR/

46.5%

The Future:5-YearCAGR2.9%

Compound Annual Growth Rate (CAGR)

© 2009 Borrell Associates Inc.

Portland 2009-10 Digital Spend

Internet Radio Forecast

Mobile Advertising

The Dynamic Duo at Work

The client

The Traditional Spot…

…can be heard many places.

The message gets a piggyback ride

Radio & DigitalA Dynamic Duo