Raddon Chart of the Day March 20, 2012

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Source: Raddon Financial Group, National Consumer Research – Fall 2011

Raddon Chart of the DayMarch 20, 2012

Only One Out of Ten Households Strongly Agree that Big Institutions are Better for Checking

Because of their Branches and ATMs

10%

18%

31%

16%

19%

6%

0%

5%

10%

15%

20%

25%

30%

35%

Strongly Agree

(4) (3) (2) Strongly Disagree

No Response




One-Fifth of All Households Strongly Agree that Smaller Institutions Have Online

Technology as Good as Big Institutions

23% 24%

34%

10%

4%6%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Strongly Agree


No Response




One-Fifth of All Households Strongly Agree that it Would be Difficult For Them to Move

Their Checking Account to a New Bank24%

18%

21%

13%

20%

4%

0%

5%

10%

15%

20%

25%

30%

Strongly Agree


No Response




One-Third of All Households Strongly Agree that the Big Bank Bailouts Make Them

Less Likely to Use One of the “Big Banks”35%

17%

30%

7% 6%4%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Strongly Agree


No Response




Top Five Reasons Why Consumers Have Closed a Checking Account in the Last 12 Months

20%

22%

23%

24%

28%

0% 5% 10% 15% 20% 25% 30%

Mistakes on Account

Institution Eliminated/Stopped Offering Free Checking

Difficulty Resolving Problems with Account

Poor Service

Fees on Account Changed




Consumers That Have Closed a CheckingAccount in the Last 12 Months

9%

91%

Closed an Account in the Last 12 Months

Have Not Closed an Account in the Last 12 Months



Raddon Chart of the DayFebruary 28, 2012

Number of Checking Accounts Owned by a Household

53%

32%

15%

0%

10%

20%

30%

40%

50%

60%

One Two Three or More




Consumers That Have Ever Clicked on Any Company’s Advertising/Promotions/Special

Offers On A Social Networking Website

13%

87%

Have Clicked on an Ad

Have Not Clicked on an Ad




Consumers That Have Ever “Logged On” or Visited A Social Networking Website

58%54%

17%

10% 9% 8%3%

0%

10%

20%

30%

40%

50%

60%

70%

Any Social Networking

Website

Facebook Linked In Twitter Classmates MySpace Other




Consumers That Have a Data PlanFor Their Mobile Devices

34%

66%

Have a Data Plan

Do Not Have a Data Plan




Consumers Use of a Personal FinancialManagement Software Program

13%

85%

2%

Use PFM Software Program

Do Not Use PFM Software Program

Do Not Know




Online Services Consumers Currently Use

3%

3%

5%

9%

14%

15%

27%

27%

34%

38%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Text Dir. Dep. Alert

Text Fraud Alert

Text Balance Alert

E-Mail Dir. Dep. Alert

E-Mail Balance Alert

E-Mail Fraud Alert

PtoP Payment

Order Checks

Check Imaging

E-Statements




Financial Activities Consumers Have Performed While Online in the Past Two Years

3%

5%

5%

6%

6%

7%

7%

10%

13%

0% 2% 4% 6% 8% 10% 12% 14%

Opened a CD

Opened a Checking Account

Opened a Loan

Shopped for a CD

Shopped for a Checking Account

Opened a Savings Account

Shopped for a Savings Account

Applied for a Loan

Shopped for a Loan




Value Consumers Place on a Debit Card Courtesy Pay Service

27%

30%

13%

31%

0%

5%

10%

15%

20%

25%

30%

35%

Extremely Valuable Somewhat Valuable Not Very Valuable Not at All Valuable



Raddon Chart of the DayJanuary 19, 2012

Acceptable Changes For Future Debit Card Use

31%

47%

32%

1%

1%

2%

2%

4%

0% 10% 20% 30% 40% 50%

Do Not Use a Debit Card

None of the Above – Would Look for Another Provider without Charges

None of the Above – Would Stop Using My Debit Card

Purchase Limit of $50 per Use

Yearly Fee

Monthly Charge

Purchase Limit of $100 per Use

Small Fee Charged per Each Use




Consumers’ That Have Had a Debit CardPurchase Denied In the Last Six Months

4%

96%

Have Had a Debit Card Purchase Denied

Have Not Had a Debit Card Purchase Denied




Consumers’ Likelihood to Usea Smart ATM to Deposit Funds

15%

11%

25%24%

25%

0%

5%

10%

15%

20%

25%

30%

Extremely Likely Very Likely Somewhat Likely Not Very Likely Not at All Likely

Total




Reasons Why Consumers Will NotUse an ATM to Deposit Funds

4%

15%

21%

23%

58%

0% 10% 20% 30% 40% 50% 60% 70%

There Are No ATMs Convenient for Me to Use

I Don’t Trust ATMs – I Worry about Mistakes

No Need – I Don’t Get Any Non-Payroll Checks

I Never Use ATMs

I Prefer Dealing Directly with a Teller When Depositing Funds




Consumers That Have Deposited Funds Into an ATM

33%

67%

Have Deposited Funds into an ATM Have Not Deposited Funds into an ATM




Consumers Remote Deposit Capture Use andLikelihood to Use Such a Service

4%6%

8%

17%

28%

37%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Currently Use Extremely Likely

Very Likely Somewhat Likely

Not Very Likely

Not at All Likely

Business

Raddon Chart of the Day March 20, 2012