QUAKEROATMEAL

Rachel ShensaAccount Planning 2Cameron Maddux

How do we feel aboutQuaker Oatmeal?

WARMPROTECTEDSAFESILLYFULL

CHILD-LIKECOZCOZYFAMILYTRADITIONCHATTINGHAPPYSHARING

What words do we associate with Quaker Oatmeal?

“In my family Quaker Oatmeal was our winter ritual. We lived in upstate New York. As a kid the only thing that would get me ready to face the cold and wait for the cheese bus, was that morning bowl of oatmeal.”

“I remember sliding through the kitchen in my toe socks and watching my mom make me my morning bowl of quaker. It always made me feel better when I was sick.”

“When I went to college and got my own place, my mom gave me some to take with me. Whenever I felt homesick, I would make some oatmeal. Just a few minutes on the stove and then I feel like a kid again.”

Chris, 34

Amy, 27

Jimmy, 23

StorytellingSharingConversationFamily

With Quaker Oatmeal you can:

Revive your family ritualEnjoy the comforts of homeReturn to your childhood

Breakfast has become:Something to do while standing upSomething we never seems to have time for

“Multitasking is how the new people work.”

The breakfast table used to be a place for:

BE FIVE AGAIN:REVISIT COMFORTAND SECURITY WITH QUAKER

BIG IDEA:

Crazy Quaker Oatmeal baby monster

Pete’s bird eating his oatmeal

Photography Contest:

The best set of Quaker Oatmeal photos wins a round-tripticket to the destination of your choice.

PRESENTS:

TALES FROM THE BREAKFAST TABLEPersonal stories about breakfast traditions all over the world.What people drink with their Quaker Oatmeal and what other recipes they use it for.Memories from childhood,traditions, and funny bits ofoatmeal historoatmeal history.

Oatmeal Banana Pancakes made in VancouverOatmeal Brulee made in France

Jenny’s Oatmeal made by her mom in LA

NATIONAL GEOGRAPHIC

Direct Mail: I’m Five Again Kit

Includes:

Quaker Instant OatmealBubblesNight LightTeddy Bear