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Quotient Marketing is an implementation-based management consulting firm targeted towards Marketing strategies and Sales management . Quotient Marketing has developed an effective Business Intelligence solution and a distinct reengineering methodology, providing significant and measurable improvements in revenue growth, productivity, and asset utilization without capital expenditures.
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Corporative profile short version
The vision of improvement
for Marketing and Sales
Within your own business’s walls already lies the biggest source of growth.
A well-structured revision and improvement of working methods in Marketing and Sales, can only increase revenues and profits.
Basic principles
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We can help you to :
• Analyze the operational processes• Identify the potential savings• Recognize the business drivers• Proceed at the processes revaluation• Install and accelerate the change
Created in 1983, Quotient Marketing is a result oriented management consulting firm, using an exclusive business Intelligence and reengineering approach, totally targeted towards creating significant and measurable improvements.
Our approach is based on 2 principles:
1. Business Intelligence, by implementing improved management measuring tools
2. Quality approach, by proposing a reorganization in the working method of Marketing and Sales
PROACTIVE MANAGEMENT
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About Quotient Marketing
Without capital expenditures, we work with your systems and your people to generate :
• Revenue growth, • Productivity improvement, • Full assets utilisation.
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PROACTIVE MANAGEMENT
Business Intelligence
Business intelligence now affordable for SMEs
• Our Business Intelligence solution generates major savings since it does not require the purchase of new software like CRM and can be fully achieved with your existing software and systems.
• Most companies have already invested heavily into technology platforms that integrate business processes and enhance operational efficiency. Now, many of them would like to see a return and a real benefit from these investments.
Only one version of the information…. across your company.
Quotient is known for its expertise in picking the right key indicators and business drivers, to assemble and organize them into clear and simple to use dashboards that facilitate the decision making.
This enables all stakeholders to act on the same criteria.
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PROACTIVE MANAGEMENT
Quality approach
The best business practices now available for SME’s
• The optimization of business processes is a reengineering approach that aims to rethink the business processes and make them more efficient while reducing costs. It is a way of rethinking and an in-depth redefinition of the processes in an organization.
• Instead of just observing the process and the possible cuts, Quotient Marketing focuses on revenue growth, by concentrating on improvement and a quality approach applied to Marketing and Sales.
Quotient’s PSC approach addresses Processes, Systems and Behaviors,
This methodology allows to integrate corporate goals and all management’s actions into a fully coordinated management system.
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PROACTIVE MANAGEMENT
2 distinct values
1. We deliver a quick 3 for 1 return on investment (ROI)
• Quotient owes its success and evolution on its ability to provide real value to its customers and significantly improve their ability to generate profits.
• Our customers get a substantial 3 for 1 return on their investment within the first year of implementation.
2. We do not deliver REPORTS.… we deliver RESULTS!
• Many of our customers shy away from management consulting firms. They see them more as expensive and theoretical report writers that tell you what you already know. • Quotient, with it’s result-oriented approach, fills the gap between the cost cutters and the report writers.
Just as accounting firms help you close your fiscal year and law firms defend you when you need them, Quotient, as an optimization firm, will help you improve your working methods, with your people.
Quotient is 100% dedicated to achieve FAST results, WITHOUT slowing down your operations!
IQ Marketing is a complete set of practices developed by Quotient to improve the strategic analysis and the measurement of marketing returns. The objective is to ensure that all efforts are coordinated towards common goals.
IQ Sales, developed by Quotient, is more tactical and aims to improve sales effectiveness by incorporating the elements of our methodology in your processes and your current systems. The goal is to ensure the achievement of objectives, in an effective and measurable way.
Reporting
IQ Reporting, developed by Quotient,. is a set of tools that transforms your DATA into structured information. We treat only key indicators from different sources in order to create Dynamic Analysis Tools (DAT). These ‘’dashboards’’ are built to better support decision-making and to facilitate pro active management.
Ventes
Marketing
PROACTIVE MANAGEMENT
3 applications
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IQ Marketing, developed by Quotient, is a comprehensive and coordinated
approach, systematically applied to marketing.
Intervention programs in marketing typically deliver: • Clear strategies • A clear appreciation of the vision, mission and critical success factors • Improved capacity • A structured programming and developing new investment products
RESULTS: 20-30% in growth
Intervention programs in merchandising typically deliver: • High performance marketing programs adapted to support the business requirements • Improved segmentation and optimization• A market mapping • A value-added positioning • Targets identification and characterization• Segmentation, targeting and positioning • Synergy that makes the "8P" working effectively • Mileage by reallocating the advertising programs • A pricing policy based on the value
RESULTS: 10% to 50% improvement in marketing efficiency
DID YOU KNOW
A surprisingly high percentage of companies did not
set specific improvement target, have poorly communicated them
or left them without follow-up
DID YOU KNOW
A surprisingly high percentage of companies did not
set specific improvement target, have poorly communicated them
or left them without follow-up
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IQ Sales, developed by Quotient, is the scientific, systematic and calculable approach applied to sales.
After a brief audit of the current situation, we can deliver the following advantages:
• Better targeting sales efforts on activities that generate results
• Improving the accuracy of sales forecasts through a process by objective
• Reducing administrative duplication
• Facilitate the common pursuit of activities and income objectives.
• Better manage decentralized sales teams (multi-branch offices, home office employees, etc.).
• Allowing all members of the organization to assess the success criteria by:
• the same standards,
• the same vocabulary,
• the same objectives,
• the same vision
DID YOU KNOW
Only 20% of salespeople time is spent in active selling, at prospecting new clients or
at sales conclusion.
DID YOU KNOW
Only 20% of salespeople time is spent in active selling, at prospecting new clients or
at sales conclusion.
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The power of proactive management
D.A.T.A developed by Quotient Marketing, is a set of tools that transforms your DATA into structured information.
D.A.T.A works only with the key indicators from different sources in order to create dynamic tables. These dashboards are built to support better decision-making and to facilitate pro active management.
• Dashboards for marketing / sales• By actiivity• By Objectives• Performance indicators
• Matrix: clients / products• Account – at risk / in growth• Product – at risk / in growth
• By regions• By representatives• By quintiles• By categories, etc.
Analysis & Reports
Most companies are flooded
in DATA, And at the same time, cruelly lack of the vital
information for pro-active management
and decision making
Most companies are flooded
in DATA, And at the same time, cruelly lack of the vital
information for pro-active management
and decision making
D.A.T.ADynamic Analysis Tool
application
Reporting
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Reducing daily operation costs is essential.Focussing on revenue growthwith a different approach to Marketing and Sales, can be priceless.
An approach that really works
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PROACTIVE MANAGEMENT
Productivity and innovations in working procedures, are values that are usually designed for Supply Chain.We apply them to Marketing and Sales management.
PROACTIVE MANAGEMENT
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Quotient Marketing is an active member of the Mouvement québécois de la QualitéQuotient Marketing is an accredited evaluator for the 2009 MQQ Quality Award
Quotient is accredited trainer for ‘’la Commission des partenaires du marché du travail’’ (Loi du 1%)
Built for companies that are really serious about improving their revenue growth through a Quality process and a Business Intelligence approach applied to Marketing and Sales
An approach that is truly feasible
PROACTIVE MANAGEMENT
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Quotient Marketing inc.6664, St-DenisMontreal, QuébecCanada, H2S 2R9Tel : 514-273-8379Fax : 514-277-1614
www.quotientmarketing.ca
Normand Béïque, Vp partenaire, Cell: (514) 713-9818 [email protected]
Thank you for your interest
