Quick Wins Omnicommerce Conversion Workshop para C-Level y Directores de eCommerce

QUICKWINSOMNICOMMERCECONVERSIONWORKSHOP

Marcos PueyrredonGlobal VP Hispanic Market | VTEX

Carlos MartinezCEO | TOTTO España

https://goo.gl/8OKmflhttps://goo.gl/2Gs2fB

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OBJETIVOSWORKSHOP

Ayudar a un retail a aumentar sus ingresos, en

términos de facturación total (%) o pedidos de

cantidad (trx) y / o rentabilidad a través del

canal omnicommerce

•Claves >>

Profesionalización

•Claves >>

Experiencia deCompra

•Claves >>

CanalesAlternativos

•Claves >> KPI

Pilares >>

TecnologiaPilares >>

eMarketing

Pilares >>

Operación &

Logistica

Pilares >>

Atencion alCliente

FOCOENDESARROLLOACTIVOSDIGITAL COMMERCE I

FOCOENDESARROLLOACTIVOSDIGITAL COMMERCE II

ACTIVOS => FUNNELRETAIL ECOMMERCE I

RETAIL ECOMMERCE

SKUs

Clientes

CLIENTES• CPC• CPA• ORGANICO

SKUs• MARKEPLACE• SOURCING

ACTIVOS => ACTORES FUNNELRETAIL ECOMMERCE II

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ICP Assessment

Diagnosis

Scope Definition

Deliveries & Sign Off

Planning Session

Roadmap Development

7 dias

DEFINICION => QUICKWINSROADMAP

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IP0:Definition (2days) =>Diagnosis, Objectives, Goals & KPI’s

IP1: Planning (3 days) => Business Overview (Canvas Model +Scope SetUp

IP2: Building The Roadmap (2 days) => Activities / Initiative +Prioritization List +RoadmapOverview & Sign-Off

IP3:Go Live (0day) =>Go Live

ETAPASDEUNQUICKWINSROADMAP

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TOOLS

11Source: https://drive.google.com/open?id=1BSULsdXP9NlOTLyXlSg10XSRNRxRNNLcVnFCqVC6Ep0

CUSTOMERPROFILE => EVALUACION

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BACKOFFICE FRAMEWORK

14Source: https://drive.google.com/open?id=1Rg7SiMk4aEBelOXCaIJHP2be0ueCahdqBSKgCKFfI0M

5 4 3

4 3 2

3 2 1

LOW MED HIGH

LOW

MED

HIGH

MATRIZDEPRIORIZACION

SMARTSHEET => INICIATIVASDELROADMAP I

https://docs.google.com/spreadsheets/d/1Nb3S2y3UEDLPZ7OxKuXtVNk7YaqwjFeEeXiR3sXsD6o/edit#gid=0

16Source: https://app.smartsheet.com/b/home?lx=zvQu1XDTQWpnd_cFSRMrXA

SMARTSHEET => INICIATIVASDELROADMAP II

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DASHBOARD I => SETKPI BACKOFFICE

https://drive.google.com/open?id=1Rg7SiMk4aEBelOXCaIJHP2be0ueCahdqBSKgCKFfI0M

DASHBOARD II => CANVASBUSINESSMODEL

https://drive.google.com/open?id=0B7xkd6qiq5M1NjlXRzBNODdPTEE

http://ecommerce.institute/ecommerce-report

ECOMMERCEREPORT => INDICADORESPERFORMANCE

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eCommerce REPORT 2016 https://es.slideshare.net/pueyrredonline/ecommerce-report-powered-by-vtex

Quick Wins Handbook https://drive.google.com/open?id=1hc_QSPdQk_Po6Moe-l81oeSO3m8cHnK4VW_amN6e9Tc

Canvas Business Model (optional) https://drive.google.com/open?id=0B7xkd6qiq5M1NjlXRzBNODdPTEE

Set KPI’s Backoffice https://drive.google.com/open?id=10iZ9YtI4jdPeRypGVp-2XAzAaG0gFdoLfbak8mCHYzY

Roadmap (Smartsheet) https://drive.google.com/open?id=1Rg7SiMk4aEBelOXCaIJHP2be0ueCahdqBSKgCKFfI0M

MATERIALDEAPOYOYCONSULTA

PRACTICO > +20 Funcionalidades Aumentar la Conversión

Ir a Presentacion + 20 Funcionalidades para Aumento de la Conversión eCommerce Conversion

PRACTICO > +20 Casos paraAumentar la Conversión

Ir a Presentacion +20 Casos para Aumentar la Conversión +40%

A B

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MUCHASGRACIASY SEGUIMOSONLINE

[email protected]

Twitter: @vtexonline

blog personal: www.pueyrredonline.comwww.linkedin.com/in/pueyrredonwww.facebook.com/pueyrredon

skype: pueyrredonlineTwitter: @pueyrredonline

Mg. Marcos PueyrredonGlobal VP Hispanic Markets VTEX

Presidente eCommerce Institute

http://www.linkedin.com/in/pueyrredon/es

Este documento está protegido bajo la licencia Reconocimiento – SinObraDerivada 2.5 deCreative Common (http://creativecommons.org/licenses/by-nc-nd/2.5/ar/)

Copyright© 2017 Marcos Pueyrredon <[email protected]>

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