QUESTIONNAIREName:__________________________________________ Gender : Male/Female

Age:______ occupation :____________________

Mobile No. :_______________ _______________ No. Of Children :_________

1). Do you give Health drinks to your child/children ?

Yes No

2).Which health drink do you prefer for your child/children?

Horlicks Bournvita

Boost complan Any other

3). Give the reason for preferring health drink?

Taste Ingredients

Advertisement Easy Availability Any other

4). Which flavour does your child/children prefer the most?

Chocolate Badam

Pista Any other

5).How did you came to know about that brand?

Word of Mouth TV Ads

News papers Hand outs Any others

6). What motivates you to buy that health drink to your child/children in ads?

Ingredients Trusted Brand

TV Ads Brand ambassadors Packaging

7). How frequently you buy health drink for your child/children?

Once in a week Twice in a week

Once in a month Twice in a month Any other

8). How often you give the health drink to your child/children?

Once in a day Twice in a day

Weekly occasionally

9). What are your further expectations?

Better Quality Better Packaging

Lower Price Different flavours Any other

10). Do you find any observable changes in your child/ children after consuming the drink?

____________________________________________________________________________________________________________

11). How your child/children influence you while buying health drink?

_____________________________________________________________________________________________________________

12). What changes do you suggest for your Brand?

______________________________________________________________________________________________________________________

“Thank you”Group Members :

Mudasir N (2SD15MBA23)

Rahul V G (2SD15MBA32)

Sagar Singh (2SD15MBA41)

Sharuk H (2SD15MBA44)

Shivraj Sandewal (2SD15MBA46)

Suraj Patil (2SD15MBA50)