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QualityCabinets:

A brand snapshot

Presentation at a Glance

• Who is QualityCabinets?– Brand identity– Core values– Brand personality

• Why QualityCabinets?

• QualityCabinets & You

• Key Takeaways

• Contact Us

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QualityCabinets: Brand Identity

QualityCabinets is known for offering a wide variety of high-quality cabinets at an incredible value.

• With more than 40 years of experience, we have earned a reputation for quality in product construction and finish.

At QualityCabinets, we offer customers the ability to achieve the kitchen and bath of their dreams, and to do that we offer many stylish options.

• Popular door style and finish choices• Depth modifications• More SKU’s than most “stock” lines

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4QualityCabinets: Core Values

AFFORDABILITY – QualityCabinets has long been known as a cabinet brand that offers an affordable price without sacrificing product quality. At QualityCabinets, we know that time is valuable to our dealers, so we look at ways to simplify the process for cost efficiency.

• Priced to stand the test of time• Competitively priced without

sacrificing product quality or options

5QualityCabinets: Core Values

FLEXIBILITY – QualityCabinets is known for offering customers the ability to achieve their kitchen and bath dream. The following are elements that make up QualityCabinets’ flexibility:

• Popular door style and finish choices

• Depth modifications• More SKU’s than most OPP lines• Ability to address multiple rooms

in the home and business• Cabinetry solutions for all stages

of life’s journey

6QualityCabinets: Core Values

RELIABILITY – QualityCabinets has a tradition of putting the customer first. This means offering consistent product quality and delivery that constantly exceeds customer expectations.

• Consistent reputation for quality in product and finish

• Backed by Masco Cabinetry, one of the largest cabinetry manufacturers in the world,In the 2009 Cabinet Research with Consumers & Trades, respondents were asked what “quality” means in cabinets. The top three choices were:o Durability – 92%o Workmanship – 80%o Materials – 81%

• We truly take the three choices above to heart when constructing our remarkable cabinets

Cabinet Research with Consumers & Trade. Oct. 14, 2009.

7QualityCabinets: Brand Personality

Passionate – QualityCabinets is willing to go the extra mile, work a

little harder, and deliver outstanding results to our customers.

Compassionate – QualityCabinets understands, and is committed to,

our channel partners, employees and communities.

Creative – We will constantly focus on ways to bring new, cost-

effective products to market and explore opportunities to improve the

customer’s experience.

Disciplined – We bring balanced creativity while never compromising

our brand values, especially affordability and reliability.

Agile – We respond to our customer’s needs effectively and swiftly.

8Why QualityCabinets?

Reward• Design flexibility• Value for the money • Reduced sales process time• Easy to understand product• Able to deliver the vision with

affordable alternatives

Expertise• 40+ years of experience• Backed by leading company• Trusted by builders nationwide• Value for the money

9QualityCabinets & You

The historical channel focus for QualityCabinets is through local dealers and direct to national builders.

Our local dealers provide exceptional service and guide their customers through all phases of the design journey. Our dealers understand that 72% of consumers chose a dealer showroom to purchase cabinets due to the dealer’s knowledge, expertise and quality of work.

QualityCabinets was featured in a Home Giveaway from KB Homes on the Ellen DeGeneres Show during May of 2012. “Like” our Facebook page for more on this story!

Cabinet Research with Consumers & Trade. Oct. 14, 2009.

Key Takeaways

• QualityCabinets is not just a entry-level or opening price-point brand. We are the *value* brand!

• QualityCabinets delivers on its promise of Flexibility, Affordability, and Reliability

• QualityCabinets recognizes the importance of our local dealers to our brand and is committed to that relationship

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QualityCabinets: Reach Out & Connect 11

QualityCabinets creates great products at

an exceptional price through proven

relationships, lean manufacturing

techniques and an enduring humility. We

provide to customers the perfect balance of

flexible, affordable and reliable solutions to

create value in the consumer’s home.

Info: QualityCabinets.com

QualityCabinets provides Affordable Aspiration!