QR codes - 105 hot applications!

(c) 2014 Eurotechnology Japan KK www.eurotechnology.com QR-code (19th edition) May 18, 2014

QR-CODES FOR MOBILE PHONES & 105 APPLICATIONS

version 19 of May 18, 2014 by Gerhard Fasol, Eurotechnology Japan KK

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EXECUTIVE SUMMARY• The QR code system was initially developed around 1994 by Denso for inventory control and logistics and other applications in the automotive industry (Denso is a

Toyota Group company). Today QR codes are owned and managed by to Denso Wave Corporation.

• QR codes have far higher flexibility and information density than traditional bar codes, allow immediate access to online information, and are trackable. QR codes are “bar codes on steroids”.

• QR codes were first introduced to mobile phones in Japan in August 2002, when the first Japanese mobile phone with QR code reader came on the market.

• In the years since 2002, mobile tags based on QR codes have become an essential component of Japanese daily life:

• QR codes are often the central focus of advertising campaigns. National advertising campaigns, small stores, and individuals use QR codes to guide customers/friends/clients/partners to their online sites, or to distribute their contact information.

• Important information in daily life is transmitted via QR codes. Vegetables are tracked to their producers using QR codes.

• Japan’s government uses QR codes: Japan’s immigration service attaches visas, residence permits and work permits to passports using QR codes, building permit information is displayed at building sites using QR codes, and the police searches for fugitives using QR codes.

• Usage of QR codes is now growing explosively throughout the world

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QR CODE

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AGENDA - LIST OF CONTENTS

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•- Executive summary •- QR codes and Denso Wave Corporation •- QR code technology, capacity, redundancy and error correction •- QR codes as a solution: link objects to internet information •- market penetration, recognition and usage statistics •- QR code functionality, QR codes for mobile phones and QR code mark-up !•- 105 applications of QR codes:

• in retail • for marketing • for customer relationship management • for restaurants and bars • for fast moving consumer goods, drinks and cosmetics • for fashion • for music • for TV program guides and events • for real estate and apartment rentals • for m-commerce and to sell content •on skin, tagging people • for advertising on the streets •street art • for railways • for maps, navigation and location dependent services •to link objects and information •on business cards • linking websites to mobile sites • for pay WiFi log-in •to pay bills •comparing prices • for security • for government applications: building permits, construction permits, immigration control, visas, •“adult” QR, advertising for dating sites and AIDS education !

•- Color codes, ColorZip codes !•- Summary



MORE THAN 30 DIFFERENT 2D-BAR CODES

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MORE THAN 30 2D-CODES

• We found more than 30 2D-codes currently mentioned, some have large usage currently, e.g. for airline baggage control, or railway ticketing, or parcel delivery - however it is certain that some of the 2D codes will not survive.

• Apart from mathematical quality of encoding, aspects are:

• whether a particular code is standardized or not

• market share and size of installed base

• whether the encoding is open-source or secret

• whether a particular code is patented and proprietary, and how these patent and other intellectual property rights are managed, e.g whether a fee is payable for licensing the code, the software or readers or other elements necessary for use

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DIFFERENT TYPES OF 2D BARCODES

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3D Code QR code PDF417 DataMatrix Maxi Code Color CodeMicrosoft Tag High Capacity Color Barcode (HCCB)

Developer Denso Today: Denso Wave Symbol Technologies RVSI Acuity CiMatrix UPS Yonsei University,

KoreaMicrosoft (Gavin Jancke) (discontinued)

Type 2D matrix stacked bar codes Matrix Matrix color matrix

Numeric capacity 7089 2710 3116 13810 = “17 billion patterns for 4 color 5x5 code”

Alphanumeric capacity 4296 1850 2355 93 7 “3500 characters per

square inch”

Binary capacity 2953 1018 1556 34

Kanji capacity 1817 554 773

Main features large capacity, small size, high speed scan large capacity small size high speed scan server based business

modelhigh data density server based

Main usageLogistics, factory automation, mobile phone tags

office automation factory automation mobile tags logistics TV multimedia

advertisingadvertising labeling of commercial items

Standard AIM, JIS, ISO AIM ISO AIM, ISO AIM, ISO

Sample



DIFFERENT TYPES OF 1D & 2D BARCODES (1)

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QR code (DENSO) Codablock-F

PD417 (Symbol Technologies)

Code 128

DataMatrix (RVSI Acuity CiMatrix)

Code 39

Maxi Code (UPS) EAN13




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EAN8

UPCA

Color Code

Microsoft Tag (discontinued)




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Cool-Data-Matrix

Aztec

Upcode

Trillcode



QR CODE AND DENSO WAVEMore about Denso and Japan’s electrical industry sector, see:

http://www.eurotechnology.com/store/j_electric/

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http://www.eurotechnology.com/store/j_electric/


QR = QUICK RESPONSE• Quick response (= QR) code was developed by Denso Wave which at that time was a division of Denso Corporation. Denso Corporation

is a car parts manufacturer in the Toyota Group.

• QR Code was initially released in 1994 with the primary purpose of being easily read and decoded by scanning equipment.

• Initially QR Code was developed and used in car parts management and for other logistics and data management applications.

• QR Code and related developments are protected by patents owned by Denso Wave Corporation.

• To our knowledge Denso Wave allows general usage of QR Code despite owning many patents around this invention. (For patent details please contact Denso Wave Corporation directly - we do not warrant accuracy of information related to patents in this report).

• A large proportion of Japan’s mobile phones have at least on built in camera, and most Japanese camera phones have built-in decoding software applications for QR codes and conventional bar codes.

• QR codes have rapidly become a very convenient method to input and output information from mobile phones.

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Denso Denso= Japanese for electrical components

Founded Founded December 16, 1949, Was the electrical component manufacturing division of Toyota Motor Corporation. Since 1953 cooperation with Robert Bosch GmbH

Founder

Headquarters Kariya, Aichi Prefecture, Japan

Stock Exchange Tokyo TSE 6902

Consolidated Sales YEN 3142 Billion (US$ 33 Billion) (FY2009)

Market cap YEN 2232.3 Billion (US$ 23 Billion) (July 2, 2009)

Number of employees Consolidated: 118,853 (March 31, 2008)

Major share holders

Major business areas Motors (32%), Powertrain (23.4%), information security (16.2%), electrical equipment (9.1%), electronic equipment (8.7%), production equipment (1.5%)



DENSO WAVE- CREATOR AND OWNER OF QR-CODES

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Denso developed the QR codes initially for the management of car parts. QR code patents, software and intellectual property are now owned and managed by Denso subsidiary Denso Wave. !QR codes have become an important method for data input and output by mobile phones. !The first mobile phone with QR code reading function was introduced in Japan in August 2002.



FIRST MOBILE PHONE WITH QR CODE READER IN 2002

The first mobile phone with QR recognition functionality was J-Phone’s J-SH09, produced by SHARP, which went on sale towards the end of August 2002. !From October 1, 2002, SHARP made software available to create QR codes for use by J-SH09 and J-SH52 mobile phones. !Note: the phone shown on the right hand side is actually the SANYO J-SA51, which went on sale in October 2002, and is very similar in shape and functionality to SHARP’s J-SH09, and is suitable for QR decoding

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QR CODE STANDARDIZATION

• ISO/IEC 18004:2006

• Information technology -- Automatic identification and data capture techniques -- QR Code 2005 bar code symbology specification

• Abstract ISO/IEC 18004:2006 defines the requirements for the symbology known as QR Code 2005. It specifies the QR Code 2005 symbology characteristics, data character encoding methods, symbol formats, dimensional characteristics, error correction rules, reference decoding algorithm, production quality requirements, and user-selectable application parameters, and lists in an informative annex the features of QR Code Model 1 symbols which differ from QR Code 2005.

• ISO/IEC 18004:2006/Cor 1:2009, Correction dated March 10, 2009

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REDUNDANCY AND ERROR CORRECTION ALLOW SPECTACULAR

DESIGN AND BRANDING

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APPLICATION #1: REDUNDANCY AND ERROR CORRECTION ALLOW

SPECTACULAR DESIGNS AND BRANDING

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APPLICATION #2: ANA = ALL NIPPON AIRWAYS

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ANA = All Nippon Airways is one of the most passionate adopters of new technologies. ANA uses: electronic money for payment http://www.eurotechnology.com/store/mobilepay/ wallet phones for check-in, mobile internet for reservations, and of course a beautifully designed QR code in ANA’s colors to bring passengers to ANA’s mobile site “ANA SKY MOBILE”. !The image here shows how ANA uses a beautifully designed QR code to refer passengers from the PC website to the mobile site.


http://www.eurotechnology.com/store/mobilepay/


QR CODES SOLVE ONE OF THE BIGGEST PROBLEMS FOR

MOBILE COMMERCEQR codes connect mobile phone users to information and m-

commerce sites without manual input of URLs

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MARKET PENETRATION, KNOWLEDGE AND USAGE

How many people in Japan know QR codes? How much are QR codes used in Japan?

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QR CODE FUNCTIONALITY FOR MOBILE PHONES AND

QR-CODE MARK-UPThis section demonstrates QR-code mark-up for DoCoMo “feature”

mobile phones. Similar mark-up is used for other mobile phones

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MARK-UP: TYPES OF QR CODE INPUT

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Label Type Funtionality

MECARD: Name card generate phone book entry

MATMSG: Email generate email template

MEBKM: URL bookmark generate bookmark entry

LAPL: i-Appli (JAVA application for download)

load i-Appli (JAVA application from URL)

CNTS: contents display content, display image, play melody



MARK-UP - CNTS: CONTENT (JPEG, GIF, MELODY)

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Encoded in QR code Displayed on phone screen (or played music)

CNTS:

TYPE:image/gif;

LNG:1385;

BODY:xxxxxxxxxxxx(binary content)xxxxxxxxxx

screen displays image, or speaker plays melody encoded within body of QR code

;



QR CODE AS AN INPUT/OUTPUT MEDIUM FOR

MOBILE PHONESMobile phones can directly create QR codes to mail or display

on the screen for direct read-in by another device

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QR CODE IN RETAILQR codes - initially developed for logistics and parts

management - have many functions in retail sales

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APPLICATION #10: MCDONALD CHARITY

• This QR code leads to a site for “Mac Donald House” - McDonald’s charity

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APPLICATION #14: QR CODE FOR FOOD RETAIL

• QR code on a bunch of asparagus stems encodes the growers website with pictures of the farmer and his wife, as well as recipe and other information about the produce and it’s origin

!

• Photo taken on October, 20, 2005

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QR CODES FOR MARKETINGQR codes allow detailed tracking and measurement of the response to advertising

campaigns. QR codes allow to guide customers directly to mobile stores, and induce customers to buy immediately from their mobile phones

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FLOW OF THE APPLE IPOD-NANO CAMPAIGN IN SHIBUYA

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QR-Code

cards attached magnetically

cards to take homeinclude qr-code

qr-code containsbookmark to mobile

Apple-store

p

go to apple storemobile campaign sitemobile apple store

www.eurotechnology.com



APPLICATION #22 - THE KDDI-AU KITKAT CHERRY

BLOSSOM CAMPAIGNMore about KDDI: http://www.eurotechnology.com/store/kddi/

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http://www.eurotechnology.com/store/kddi/


APPLICATION #23: THE KDDI-KITKAT CAMPAIGN

• The photograph on the left hand side show the full temple installation in the KDDI Designing Center (for details see: http://www.eurotechnology.com/store/kddi/

• The photograph in the center shows visiting filling in the traditional wooden boards

• The chocolate (right hand side photograph) includes QR code tags leading to campaign websites both by KDDI and by Nestle / KitKat

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QR CODES FOR CUSTOMER RELATIONSHIP MANAGEMENT

QR codes are much used for loyalty clubs, loyalty point programs and other CRM programs

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QR CODE FOR RESTAURANTS AND BARS

Restaurants and bars in Japan are an extremely competitive sector, and QR codes are a low cost tool to attract and inform customers

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APPLICATION #26: MENU BY QR CODE

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This sushi restaurant in Tokyo/Roppongi displays the menu as a QR code for mobile phone display of the menu.



QR CODE FOR COUPONSQR codes are ideally suited for coupons

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QR CODES FOR FAST MOVING CONSUMER GOODS - DRINKS, COSMETICS

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QR CODES FOR FASHION

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QR CODES FOR MUSIC

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APPLICATION #45: LINKING TO A MUSIC FAN CLUB

• Welcome to “kome kome club”. The QR code links directly to the “kome kome club” fan club of the group “Mata (c) Tana”.

• The QR code is the CD-ROM jacket. (for a report of Japan’s music industry see: http://www.eurotechnology.com/store/mobilemusic/ )

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http://www.eurotechnology.com/store/mobilemusic/


QR-CODES FOR TV PROGRAM GUIDES AND EVENTS

for an overview of Japan’s media and TV industries see: http://www.eurotechnology.com/store/jmedia/

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http://www.eurotechnology.com/store/jmedia/


APPLICATION #53: OUTDOOR ADVERTISING

• This giant QR code on the headquarters building of a TV company advertises this company’s TV programs

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QR CODES FOR REAL ESTATE BUSINESS

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QR CODES FOR M-COMMERCE AND TO SELL

CONTENT

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TAGGING PEOPLE WITH QR CODESQR codes on skin and clothing

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QR ADVERTISING ON THE STREETSon street light poles, on posters, large scale displays, on roof-tops... QR codes can be seen

in many locations in Japan linking mobile phones to information, campaign sites, or to register for emailing lists, or to purchase on m-commerce sites

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STREET ARTStreet art becomes much more meaningful, if we can learn

details about the artist and take a memo with us

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QR CODE ON LARGE LED SCREENSQR code can be displayed in very large size by outdoor LED

screens on rooftops or at events

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2D BAR CODES FOR RAILWAYS

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2D BAR CODES AS TRAIN TICKETS

this example is from Germany. In Japan train tickets are sold via mobile phones in large numbers, but usually displayed either as clear text in the case of short distance reservations, or stored in the FELICA Chip of wallet phones for electronic reading at the ticket barrier

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QR-CODE FOR MAPS, NAVIGATION AND LOCATION

DEPENDENT SERVICESQR codes can tag locations and thus link location with mobile websites

More about location based mobile services, see: http://www.eurotechnology.com/store/location/

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http://www.eurotechnology.com/store/location/


QR CODES LINK OBJECTS TO INFORMATION

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APPLICATION #85: LINKING PRODUCTS AT A TRADE SHOW TO INFORMATION

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Japan’s second largest mobile operator KDDI/AU displays the new mobile phone collection

!About KDDI/AU see:


QR codes next to each phone link to a mobile website




QR CODES ON BUSINESS CARDS

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QR CODES LINKING WEB SITES TO MOBILE SITES

mobile phones can capture QR codes from PC screens

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QR CODE FOR PAY WIFI LOGIN

More about mobile payment: http://www.eurotechnology.com/store/mobilepay/

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QR CODE TO PAY BILLSMore about mobile payment:


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USING BAR CODES TO PAY BILLS BY MOBILE PHONE VIA

MIZUHO-BANK

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COMPARING PRICES VIA BAR CODES

read the bar code with your mobile phone, and check the prices at other stores

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APPLICATION #97: AMAZON.CO.JP PRICE COMPARISON

• Amazon.co.jp’s barcode JAVA i-appli (JAVA application for Japan’s mobile phones) is simple and effective:

• when you see a book you like in the bookstore, you start of the amazon.co.jp i-appli

• read the books bar code

• the i-appli takes you directly to the site of the same book on amazon.co.jp

• you check out price and availability on amazon.co.jp

• and if you like what you see - you order the book here and now from amazon.co.jp

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APPLICATION #98: AMAZON.CO.JP PRICE COMPARISON

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starting up amazon.co.jp’s barcode JAVA application on the

mobile phone

reading the barcode from a book

check price and availability of the book on amazon.co.jp

!if the book is cheaper on

amazon.co.jp and if you can wait for delivery - buy via

amazon.co.jp



QR CODES FOR SECURITYQR codes for building access control

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QR CODES FOR GOVERNMENT APPLICATIONSJapan’s local and central government agencies use QR codes for

many purposes

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QR CODE FOR GOVERNMENT APPLICATIONS

• The Government of Japan uses QR-codes for several years now for visa, residence permits and work permits for Japan.

• Visa, residence and work permits for Japan are issued as labels which are glued into the passport. The permit labels have printed information (visa type, length of stay, status of residence, visa number etc) and a QR-code.

• The QR-Code is in encrypted form, therefore ordinary QR-code readers built into mobile phones cannot read any information

• We believe that QR-codes for immigration and passport purposes have many advantages over the IC’s recently embedded into passports, and which can be read at a distance electronically, and therefore represent a security risk, since IC’s in passports can be potentially scanned fraudulently at a distance by non-Government agents, or even criminals.

• QR codes on the other hand are purely optical and cannot be read at a distance if the page containing the QR code is not exposed. For this reason, and for other reasons, we believe that QR codes have advantages over RFID or NFC solutions for passport and other government security applications

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APPLICATION #100: QR CODE TO DISPLAY BUILDING AND CONSTRUCTION PERMITS

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Each construction site in Tokyo prominently displays the building permit information, and other

related information. !

Below the official building information, two versions of a QR code are displayed, which give

access to further information about the construction site



APPLICATION #101: QR CODES FOR BORDER CONTROL

• Japanese entry visas, residence permits, and working permits are represented in passports as stickers carrying a QR code.

• The QR codes are encrypted and are not readable with common cellphone QR code readers.

• We assume that these QR codes include the basic visa information (name, expiry, type of permit, number of permit) plus a link to the files in government computer data base for further follow-up.

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QR CODES FOR POLITICAL CAMPAIGNS

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APPLICATION #102: QR FOR POLITICAL CAMPAIGNS

• QR code is at the center of a small grassroots political manifestation on Hachiko square in Tokyo-Shibuya

• The QR code links to a mobile political campaign site

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“ADULT QR”: ADVERTISING FOR DATING CLUBS AND

AIDS EDUCATIONQR codes are also used for “adult” businesses

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COLOR CODESalternative to QR codes

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SUMMARY

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SUMMARY - QR CODES• QR codes together with the system of mark-ups developed by

Japan’s mobile carriers have become a very important component of Japan’s mobile commerce infrastructure.

• QR codes can be found in many applications in Japan, are accepted by consumers and businesses, and are driving the expansion of mobile commerce in Japan.

• Japanese people use QR codes frequently: more than once/week

• QR codes are now rapidly spreading throughout the world230



EUROTECHNOLOGY JAPAN KK

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EUROTECHNOLOGY JAPAN KK FOUNDED: FEBRUARY 1997 IN TOKYO

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CONTACT AND MORE INFORMATION

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Contact •Gerhard Fasol PhD •Eurotechnology Japan KK, Tokyo, Japan •http://www.eurotechnology.com/ •Mobile +81-90-8594-6291 •[email protected] •[email protected] !More information: •reports:http://www.eurotechnology.com/store/ •twitter : http://twitter.com/gfasol/ •website: http://www.eurotechnology.com/ •personal site: http://fasol.com



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QR codes - 105 hot applications!