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Welcome to QiCrafting

Qicrafting Introduction

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QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness. Qi means “Life Energy” in Chinese, and our mission is to infuse new life energy into brands, by helping brands to enable people to fill their own lives with energy, with wellness. We use proven techniques from brand marketing, design thinking, storytelling, and crowdsourcing to help brands in four areas: brand purpose, brand futures, brand design and brand stories. Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness. We are based in Shanghai, but our experience and network are international, and we will be delighted to work with brands and agencies anywhere in the world. For more, see: http://qicrafting.com

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Page 1: Qicrafting Introduction

Welcome to QiCrafting

Page 2: Qicrafting Introduction

Welcome to QiCrafting

QiCrafting is an insights and innovation consultancy that helps brands find new opportunities around wellness.

Qi means “Life Energy” in Chinese, and our mission is to infuse new life energy into brands, by helping brands to enable people to fill their own lives with energy, with wellness.

We use proven techniques from brand marketing, design thinking, storytelling, and crowdsourcing to help brands in four areas: brand purpose, brand futures, brand design and brand stories.

Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness.

Page 3: Qicrafting Introduction

The Wellness Opportunity

Page 4: Qicrafting Introduction

Think Wellness, Not Illness

People around the world are rethinking of their health in terms of wellness, instead of illness.

Pharmaceuticals, healthcare and insurance brand also have an opportunity to redefine themselves around wellness and occupy a bigger space in people’s minds and hearts.

Photo from Flickr

http://www.flickr.com/photos/h-k-d/2774722999
Page 5: Qicrafting Introduction

Become a Wellness Brand

All brand that can help people eat, move, sleep or breathe better are wellness brands, even if they don’t know it yet.

All such brand have an opportunity to create products, platforms, and programs that help people in their quest for wellness.

Photo from Flickr

http://www.flickr.com/photos/jblndl/2396908580
http://www.flickr.com/photos/jblndl/2396908580
Page 6: Qicrafting Introduction

Enable Wellness ChoicesPeople are taking responsibility for their own wellness, including diet, exercise, diagnostic and medication, and depending less on the healthcare system.

Brands have an opportunity to create quantified self gadgets and apps to enable people to make better wellness choices and stick to them.

Photo from Flickr

http://www.flickr.com/photos/pochacco20/123646178
http://www.flickr.com/photos/pochacco20/123646178
Page 7: Qicrafting Introduction

Craft Wellness Experiences

People are seeking out experiences that enhance their sense of wellness, and are willing to pay a premium for them.

Brands have an opportunity to create wellness experiences that connect their brand essence with a specific aspect of wellness.

Photo from Flickr

http://www.flickr.com/photos/themarque/2884079538
http://www.flickr.com/photos/themarque/2884079538
Page 8: Qicrafting Introduction

The Qi Flow Methodology

Page 9: Qicrafting Introduction

Qi Flow Methodology

We use proven techniques from brand marketing, design thinking, storytelling, and crowdsourcing to help brands in four areas: brand purpose, brand futures, brand design and brand stories.

Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.

Brand Purpose

Brand Design

Bra

nd S

torie

s

Brand F

utures

Qi Flow Methodology

1. Intuition 2. Intention

3. Imm

ersion4. Insights

6. Iteration 5. Ideation

8. Im

pact

7. In

spira

tion

http://gauravonomics.com/
http://qicrafting.com/
Page 10: Qicrafting Introduction

Brand Purpose: PurposeCrafting

We design wellness retreats to help marketers re-connect with themselves and their consumers as people, re-discover their brand’s purpose in relation to wellness, and re-articulate it around emerging opportunities in wellness.

Photo from Flickr

http://www.flickr.com/photos/darwinbell/303892944
http://www.flickr.com/photos/darwinbell/303892944
Page 11: Qicrafting Introduction

Brand Futures: FutureCrafting

We design exploration quests to help marketers understand early adopters who are driving the quantified self movement, and imagine future scenarios on how technology might change our relationship with wellness, and its role in their own businesses.

Photo from Flickr

http://www.flickr.com/photos/67262490@N04/6169162659
http://www.flickr.com/photos/67262490@N04/6169162659
Page 12: Qicrafting Introduction

Brand Design: ChangeCrafting

We design innovation challenges to help marketers use a range of divergence and convergence tools to co-create new wellness-themed products and services with consumers, early adopters and experts.

Photo from Flickr

http://www.flickr.com/photos/fyvp/8150670759
http://www.flickr.com/photos/fyvp/8150670759
Page 13: Qicrafting Introduction

Brand Stories: StoryCrafting

We design storytelling workshops to help marketers engage their consumers as people, by creating, curating and crowdsourcing purpose-inspired wellness-themed brand stories.

Photo from Flickr

http://www.flickr.com/photos/openuser/5724456605
http://www.flickr.com/photos/openuser/5724456605
Page 14: Qicrafting Introduction

The Qi Mandala Framework

Page 15: Qicrafting Introduction

Qi Mandala FrameworkQiCrafting’s Qi Mandala framework identifies new opportunities spaces for brands and startups to create new products and services around health and wellness.

Our current research focus is on exploring emerging opportunities at the intersection of quantified self and holistic wellness.

Some rights reserved under Creative Commons license. Please attribute to: Gaurav Mishra/ QiCrafting.

Habits: Fam

ily

& Friends

Systems:

Healthcare &

InsuranceSpa

ces:

Home

& O

ffice

Places

:

Neighb

orho

od

& City Eat

Sleep

Bre

athe M

ove

From Illnessto Wellness

http://gauravonomics.com/
http://qicrafting.com/
Page 16: Qicrafting Introduction

The QiCrafting Network

Page 17: Qicrafting Introduction

The QiCrafting Network

We are pulling together a strong network of brand strategists, innovation specialists, quantified self experts, and wellness practitioners to help brands find emerging opportunities around wellness.

To learn more about QiCrafting, visit http://qicrafting.com,

email us at [email protected], or call us at +8615618060597.

Amena Lee Schlaikjer ,Shanghai

Gaurav Mishra,Shanghai

Yan Liu, Shanghai

James Norris, Singapore

http://qicrafting.com/
mailto:[email protected]
Page 18: Qicrafting Introduction

qicrafting.com


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