Introducing Qualcomm Life and 2net

SolutionsSituation/Challenges• For the last decade, Qualcomm Wireless

Health had been evangelizing about the benefits of mobile technology in the healthcare space without a commercialized product

• Qualcomm Wireless Health was ready to announce B2B collaboration opportunities with the launch of its 2net Platform and Hub and the Qualcomm Life Fund, a $100 million investment fund, at 2011’s mHealth Summit

• Even though its universal 2net Platform was first-of-its-kind technology, Qualcomm’s brand was not widely known in the health care industry

• The ask: Rename, brand, develop collateral and generate leads for the newly formed subsidiary and its technology platform in a nascent and complex industry with short lead time

• Developed a Robust Company/Product Brand and Brand Architecture, which were carried through in many pieces of collateral:

A mobile-enabled websiteLaunch video

Promotional sizzle videoQualcomm Life and 2net Platform brochures

(2)2net Platform and 2net Hub spec sheets (2)2net quick start guide2net whitepaperInfographic of 2net Ecosystem Print campaignTradeshow booth graphicsEmail blast

• Conducted embargoed briefings with key mobile health influencers to preview offering before launch

• Developed and distributed Online Content through @QualcommLife social media platforms

• Hosted Media Reception for onsite influencers to get introduced to 2net in intimate setting

2net Tools to Tell the StoryQualcommLife.com Provides an Interactive Experience

7 Partner Case Studies

QualcommLife.com & m.QualcommLife.com

3-min Video Overview

4-page Brochure

Press Release Distributed

Continuing the Conversation Online

10,501 Followers

16,167 Followers

55,127 Followers

2,460 Followers

Content Source Breakdown

428 Views; 5 Likes

• There were a total of 2,093 mentions of “Qualcomm” and “health” in the week following launch

• Garnered over 1,428 Twitter mentions and 400+ views of the launch video on YouTube

Generating Visibility and Leads for 2net

Results• Attracted over 5K

visitors/month who spend an average of 5+ minutes per visit to website; average page views per visit is 6+; the bounce rate is <30%

• Resulted in 86 original articles and 840,100+ impressions

• 10 third-party releases distributed resulting in 11 original articles and 600,000+ impressions

• The website has generated 275+ sales leads via its “Request Information” form, ranging from Fortune 100 companies to innovative start-up medical

device companies

“Why the Qualcomm Life 2net launch matters” - MobiHealthNews