Qatar Airways Marketing Challenge

Prices that click

DIGITAL MARKETING PROPOSAL

Agenda

ConclusionQuantitative QualitativeAgenda Strategy

1. Quantitative Analysis: Strategy for Maximizing Revenue2. Qualitative

• Campaign Message• Search• Newsletter• Banner• Social Media

ConclusionQuantitative QualitativeAgenda

Our Strategy

Agenda ConclusionQuantitative QualitativeAgenda

Calculate Revenue potential of each Channel

Allocate resources to channels with highest revenues

Prioritize constituents with highest revenue when resources become scarce

1

2

3

Search Social MediaBannersNewsletter


Create sense of urgency

Chance to get a good

deal

Opportunity to fly World

5 star airline

An offer that clicks

Our message will make people click

Strategy ConclusionQuantitative QualitativeAgenda


Social Media

Newsletter Search Banner

A multi channel strategy



Search

Urgency

Clear call-to-action

Benefit



Call to action

NewsletterUrgency

Benefit



Banners

Urgency

Call-to-action

Benefit



Social Media

#FlyQatarAirways


Social Media

ConclusionQuantitative QualitativeAgenda Strategy ConclusionQuantitative QualitativeAgenda

ConclusionQuantitative QualitativeAgenda Strategy

Conclusion


Business

Qatar Airways Marketing Challenge