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QAIRAGROUP 12 -
Ajay Norman
Ankur Kislaya
Melissa Alex
Saurabh Arora
Shivam Shukla
SERVQUAL ATTRIBUTES (1/3) 1)Reliability Call center had promised it would have been relaid in
1 working day, which did not happen, and the customer was forced to take up the issue again
Call center had not passed on the complaint to the Chennai Service Head and hence the complaint had been left unregistered
The Service head told him that the issue would be fixed within a day and again it took another 3 days of follow up before it was fixed
Failure to get the completion record signed
SERVQUAL ATTRIBUTES (2/3)2)Responsiveness Call center unavailable throughout the day The issue wasn’t addressed within a day as promised
by the call center Even after complaint was registered the issue wasn’t
fixed in one working day as promised by the service head
3)Assurance Assurance was given that the issue would be solved
within 1 working day multiple times Call center did not provide information on how to
register the complaint
SERVQUAL ATTRIBUTES (3/3)4)Empathy Call center was not available during work hours The service head did not take up the complaint
initially itself The issue caused inconvenience to the neighbours as
well5)Tangibles Even after the issue was fixed, it caused
inconvenience to the neighbours as it passed through their gates. The issue hence had not been fixed in an efficient manner
RECOMMENDATIONS
Chennai service head should understand and alleviate the problem by directing the call center.
Certainly there exists a Communication v/s Service Delivery Gap, which needs to be removed by improving the communication system.
Gap between Service Quality Specifications and Service Delivery should be improved by setting standards and training employees.
Company might look for cost effective ways of operating in areas of less customer density.
Thank you