Q3 2011 - Global+Regional Report with Country Detail

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A GLOBAL VIEW OF MOBILE ADVERTISING: Quarter 3, 2011 Report

InMobi Mobile Insights - Network Data

Global Report

Release date: October 25th, 2011

Page 2

ABOUT THE RESEARCH

Project Background

After launching in 2007 in Asia, InMobi quickly grew to become the world's largest independent mobile advertising network. In the third quarter of 2011, we served 138.4 billion impressions in 165 markets worldwide. With a physical presence in 5 continents, over 5,500 publisher partners, and a broad, independent market footprint, InMobi is well positioned to provide an objective, comprehensive, and representative view of the mobile advertising market.

Research Objectives

We have three goals with this research: 1.  Help educate the market. Statistics and information about the state of mobile

advertising are lacking in most regions of the world. 2.  Track consumer opinions regarding mobile advertising. With any emerging

medium, the consumer perspective is critical to overall market success. We see a need for trending across regions in this area.

3.  Collaborate with industry thought leaders to increase market insight and improve information quality ongoing. As a global independent company, we value partnerships that will strengthen our understanding of the market. Researchers, thought-leaders, and analysts are encouraged to contact us and apply for full partner access.

Contact Information

www.inmobi.com/research [email protected] Twitter: @inmobi

Beginning July 2011, InMobi is moving towards quarterly data views which will highlight broader industry trends and provide an overview of the

global mobile advertising market.

Page 3

CONTENTS

2 About the Research 3 Contents 4 Network Data: Specifications & Representation 5 Global Topline

6 – 9 Global OS Share, Manufacturer Share, Top Handsets and Summary 10 - 14 Africa - Regional Profile

15 - 19 Kenya – Market Profile 20 - 24 Nigeria – Market Profile 25 - 29 South Africa – Market Profile

30 - 34 Asia Pacific – Regional Profile

35 - 39 Australia – Market Profile 40 - 44 China – Market Profile 45 - 49 Hong Kong – Market Profile 50 - 54 India – Market Profile 55 - 59 Indonesia – Market Profile 60 - 64 Japan – Market Profile 65 - 69 Malaysia – Market Profile 70 - 74 Singapore – Market Profile 75 - 79 Taiwan – Market Profile

135 Measures and Term Definitions 136 Next Steps

InMobi Global Research Contents

80 – 84 Central & South America – Regional Profile 85 – 89 Europe – Regional Profile

90 – 94 France – Market Profile 95 – 99 Germany – Market Profile 100 – 104 Italy – Market Profile 105 – 109 Spain – Market Profile 110 – 114 United Kingdom – Market Profile

115 – 119 Middle East – Regional Profile 120 – 124 North America – Regional Profile

125 – 129 Mexico – Market Profile 130 – 134 USA – Market Profile

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NETWORK DATA

Data in this report are sourced from our global mobile advertising network which served 138.4 billion impressions in the third quarter of 2011. With 165 countries receiving over 50.4 billion impressions in September, we are able to claim one of the broadest and most representative networks in the world. Exact specifications are as follows: • Global Available Impressions in Quarter 3, 2011: 138.4 billion • Regions Represented: Africa, Asia Pacific, Europe, Middle East, North America, and South America • Countries Represented: 131 countries with over 10 million impressions per month • Base Measure: Available Impressions • Reports: Market Summary, Manufacturer Share, OS Share, and Top Handsets & Connected Devices • Time Periods: Q2 2011 (April – June 2011), Q3 2011 (July – September 2011) • Comparisons: Q3 2011 versus Q2 2011

InMobi is committed to an independent and transparent leadership position in mobile advertising. With that in mind, the following issues are present in this data.

Mobile Advertising Market Definition: This report covers mobile display advertising only including both Mobile Web (WAP) and APP. SMS/Text and Search are NOT included in this synopsis.

Scale and Time In Market: Representation within the network is a function of the both scale and time in market. Readers can expect more fluctuation and variance in younger, smaller markets for the company.

Publisher Mix: As with any ad network, market representation is a function of the publisher mix. We have over 5,500 publishers of all sizes and content types, but changes to the publisher mix in a given market could impact the data.

Advertiser Mix: Similar to publisher mix, the advertiser mix could impact the numbers in our network, although to a much lesser extent than publishers.

Specifications

Representation

Page 5

Available Impression Volume & Composition Q2 2011 Q3 2011 % Chg

Total 104,334,888,661 138,351,025,951 32.6% Smartphone 39,314,783,903 59,979,601,147 52.6% Advanced 65,020,104,758 78,371,424,804 20.5%

Mobile Web 86,948,843,684 109,314,697,724 25.7%

App 17,386,044,977 29,036,328,227 67.0%

GLOBAL SUMMARY

The global mobile ad ecosystem continues its significant growth, increasing ad impressions by 32.6% from Q2 2011 to Q3 2011. "  The InMobi network gained nearly 34 billion ad

requests in Q3 2011. Continued significant growth in the global mobile ecosystem highlights the healthy mix of increasing consumer mobile usage, advertiser adoption and publisher focus on mobile advertising.

Smartphone impression growth far outpaces advanced phones. Smartphones now represent 43% of all mobile ads on the InMobi network. "  52% growth in impressions on Smartphones over

the past quarter clearly underlines the shift towards Smartphone usage among consumers globally.

In-application advertising continues to grow quickly, although it only represents 21% of all mobile ads on the InMobi network. "  In application ads are highly utilized in only a few

key markets across the globe. Globally, most mobile ads are still delivered in the mobile web experience that is platform agnostic.

Source: InMobi Mobile Insights – Network Research, Q3 2011

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GLOBAL

Android OS gained 7.2 share points and surpassed both the leading operating systems, Nokia and Symbian. "  Although iPhone OS gained significant traction in Q2 2011, Android OS growth has outpaced all the leading OS’s on the

InMobi network over the past quarter.

"  Ad impressions are fairly well distributed across the top 4 mobile platforms. Android is controlling over 20% of impression share.

Global OS Share: Q3 2011

Available Impressions

22%

18%

18%

11%

10%

21% Android

Nokia OS

Symbian OS

iPhone OS

RIM OS

Others

OS Impressions % Share Pt. Chg

Android 31,095,406,496 22.5% +7.2

Nokia OS 25,183,777,402 18.2% -1.8

Symbian OS 24,348,191,250 17.6% -1.5

iPhone OS 15,222,377,217 11.0% -3.8

RIM OS 13,269,885,290 9.6% +3.6

Others 29,231,388,297 21.1% -3.7


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GLOBAL Global Manufacturer Share: Q3 2011


36%

18% 11%

10%

6%

6%

4%

3% 1%

6% Nokia Samsung Apple RIM HTC SonyEricsson LG Motorola DoCoMo Others

Manufacturer Impressions % Share Pt. Chg Nokia 49,491,045,378 35.8% -3.2

Samsung 24,747,590,276 17.9% +3.1

Apple 15,222,377,217 11.0% -3.8

RIM 13,269,885,290 9.6% +3.6

HTC 8,190,274,125 5.9% +0.9

SonyEricsson 7,872,153,468 5.7% -1.5

LG 5,700,658,465 4.1% +0.1

Motorola 3,648,747,769 2.6% -0.5

DoCoMo 1,962,380,787 1.4% +1.3

Others 8,245,913,176 6.0% +0.1

Nokia holds the top manufacturer spot by global ad impressions, holding a commanding 35.8% share of impressions. "  Samsung gained 3.1 share points to surpass Apple and secure the 2nd spot in the manufacturer category.

"  Outside of the top 3 manufacturers, the global ad impression market is considerably fragmented across the remaining 5 major manufacturers


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GLOBAL

Global Handset and Connected Device Detail: Q3 2011

Handset Impressions % Share Pt Chg Apple iPhone 4 5,703,047,167 4.1% +0.7

RIM BlackBerry 8520 4,119,025,675 3.0% +0.6 Nokia 6300 2,503,775,917 1.8% -0.4 Nokia 5233 2,360,111,627 1.7% +0.3

RIM BlackBerry 9800 2,356,015,544 1.7% +1.2 Nokia 3110c 2,106,099,465 1.5% -0.5

Apple iPod Generation IV 2,018,186,153 1.5% +0.5 Apple iPad I 1,910,102,922 1.4% +0.2 HTC 001HT 1,868,878,125 1.4% +1.3 Nokia C3-00 1,860,928,144 1.3% +0.0 Nokia C1-01 1,747,778,250 1.3% +0.5 Nokia N73 1,744,569,994 1.3% -0.2

RIM BlackBerry 9700 1,705,622,822 1.2% +0.5 RIM BlackBerry 9300 1,674,867,330 1.2% +0.6 Samsung GT-I9000 1,641,743,468 1.2% -0.0

The Apple iPhone gained 0.7 share points to remain the top device globally. 6 of the top 15 handsets are Nokia devices. "  The Apple iPhone 4 is the top device by share of impressions.

"  The top 10 handsets are mostly smartphones, once again underlining the rich opportunity for advertisers to reach audiences at scale with rich experiences.


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GLOBAL

Global Summary: Q3 2011

Top 5 Manufacturers: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg

Nokia 39.0% 35.8% -3.2 Samsung 14.8% 17.9% +3.1

Apple 14.8% 11.0% -3.8 RIM 6.0% 9.6% +3.6 HTC 5.0% 5.9% +0.9

Top 3 OS Systems: % Share of Available Impressions

Q2 2011 Q3 2011 Pt. Chg

Android 15.3% 22.5% +7.2

Nokia OS 20.0% 18.2% -1.8

Symbian OS 19.1% 17.6% -1.5



Mobile Web 86,948,843,684 109,314,697,724 25.7%

App 17,386,044,977 29,036,328,227 67.0%

"   The InMobi global network grew by over 34 billion impressions over the past quarter.

"   The 52.6% growth in smartphone ad impressions and 67% growth in application ads points towards increasing consumer adoption of smartphones and the popularity of applications.

"   Among the top 3 operating systems, only Android managed to gain share points (+7.2).

Top 10 Handsets: % Share of Available Impressions Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 3.5% 4.1% +0.7 RIM BlackBerry 8520 2.4% 3.0% +0.6

Nokia 6300 2.2% 1.8% -0.4 Nokia 5233 1.4% 1.7% +0.3

RIM BlackBerry 9800 0.5% 1.7% +1.2 Nokia 3110c 2.0% 1.5% -0.5

Apple iPod Generation IV 1.0% 1.5% +0.5 Apple iPad I 1.2% 1.4% +0.2 HTC 001HT 0.0% 1.4% +1.3 Nokia C3-00 1.3% 1.3% +0.0


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Available Impression Volume & Composition

Q2 2011 Q3 2011 % Chg Global

Development Index

Total 12,238,229,301 15,405,299,486 25.9% n/a Smartphone 1,915,598,390 2,658,001,592 38.8% 43 Advanced 10,322,630,911 12,747,297,894 23.5% 168

Mobile Web 12,182,801,767 15,289,194,509 25.5% 126

App 55,427,534 116,104,977 109.5% 4

AFRICA SUMMARY

Africa mobile impressions grew by 26% over the past quarter on the InMobi network. "   InMobi now serves over 15.4 billion

impressions per quarter in Africa. The volume of mobile impressions in Africa signifies the reach mobile devices can offer local, regional and global brands.

The majority of impressions in Africa are on Advanced phones, with a 23.5% growth rate this quarter. "   While Smartphones make up a smaller

percentage of impressions in this market, they have a faster growth rate than Advanced phones

Impressions on Apps more than doubled this quarter, but still make up a small percentage of total impressions. "   As Smartphone penetration increases App

impressions will likely increase in this market

Africa Regional Profile: Q3 2011


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AFRICA

The Nokia and Symbian platforms dominate the Africa market; the 3rd largest OS is RIM with 5% of impressions. "  Nokia and Symbian combined make up about 61% of impressions in this market.

"  Android and iPhone OS are still relatively small in this market due to low Smartphone penetration.

Africa OS Share: Q3 2011


38%

24%

5% 2%

1%

31%

Nokia OS

Symbian OS

RIM OS

Android

iPhone OS

Others

OS Impressions % Share Pt. Chg Global

Development Index

Nokia OS 5,778,165,075 37.5% +0.1 206

Symbian OS 3,664,100,634 23.8% -0.6 135

RIM OS 780,553,970 5.1% +1.4 53

Android 253,427,774 1.6% +0.9 7

iPhone OS 178,427,370 1.2% +0.3 11

Others 4,750,624,663 31% -2.1 n/a


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AFRICA Africa Manufacturer Share: Q3 2011

Available Impressions Manufacturer Impressions % Share Pt. Chg

Global Development

Index Nokia 9,419,142,057 61.1% -0.5 171

Samsung 2,873,570,619 18.7% -0.8 104

SonyEricsson 840,392,701 5.5% -0.5 96

RIM 780,553,970 5.1% +1.4 53

LG 540,956,049 3.5% +0.2 85

Motorola 198,131,866 1.3% -0.3 49

Alcatel 186,146,673 1.2% +0.2 412

Apple 178,427,370 1.2% +0.3 11

Others 387,978,181 2.5% -0.1 n/a

Manufacturer share in Africa remained generally consistent with last quarter. "  Nokia and Samsung make up about 80% of impressions in Africa.

61% 19%

5%

5%

4% 1% 1% 1% 3%

Nokia Samsung SonyEricsson RIM LG Motorola Alcatel Apple Others


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AFRICA

Africa Handset and Connected Device Detail: Q3 2011

Handset Impressions % Share Pt. Chg Global

Development Index

Nokia 6300 546,133,066 3.5% -0.2 196 RIM BlackBerry 8520 491,231,271 3.2% +0.8 107 Samsung SGH E250i 427,096,077 2.8% -0.5 813

Nokia 3110c 396,140,307 2.6% -0.5 169 Nokia N70 375,307,776 2.4% -0.5 209

Nokia 1680c 348,055,699 2.3% -0.3 569 Nokia N73 302,482,323 2.0% -0.1 156

Nokia N2700 Classic 289,869,535 1.9% +0.5 205 Nokia C1-01 285,815,959 1.9% +0.9 147 Nokia 6120c 276,084,936 1.8% +0.1 221 Nokia C3-00 266,983,514 1.7% +0.6 129 Nokia 5130 264,901,876 1.7% +0.3 191

Samsung SGH-E250 247,225,741 1.6% -0.4 549 Nokia E63 226,946,956 1.5% +0.0 133

Nokia X2-01 216,502,125 1.4% +1.4 164

Nokia devices dominate the list of top device models "  No single device stands out with high share


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AFRICA

Africa Summary: Q3 2011


Nokia 61.6% 61.1% -0.5 Samsung 19.5% 18.7% -0.8

SonyEricsson 6.0% 5.5% -0.5 RIM 3.7% 5.1% +1.4 LG 3.3% 3.5% +0.2


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 37.4% 37.5% +0.1

Symbian OS 24.4% 23.8% -0.6

RIM OS 3.7% 5.1% +1.4



Mobile Web 12,182,801,767 15,289,194,509 25.5%

App 55,427,534 116,104,977 109.5%

Top Countries within Region: % Share of Available Impressions

Q3 2011 Pt. Chg Nigeria 21.6% +2.4

South Africa 20.3% -0.9 Egypt 11.6% -0.8

"   InMobi’s Africa network grew by about 26% in Q3.

"   Growth rates were highest among Smartphones and Apps, however most impressions in the region are delivered via Advanced phones and Mobile Web.

"   Within the region, Nigeria and South Africa experienced the highest mobile ad growth rates.

"   The Nokia and Symbian platforms dominate the market; RIM OS is a distant third.


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KENYA MARKET SUMMARY


Q2 2011 Q3 2011 % Chg Regional

Development Index

Global Development

Index Total 769,638,223 1,100,547,972 43% n/a n/a

Smartphone 58,098,972 86,655,395 49% 46 20

Advanced 711,539,251 1,013,892,577 42% 116 192

Mobile Web 766,786,917 1,094,925,971 43% 100 126

App 2,851,306 5,622,001 97% 68 2


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54%

7% 2%

37%

Nokia OS

Symbian OS

Android

Others

KENYA OS Share: Q3, 2011


OS Impressions % Share Pt. Chg Regional

Development Index

Global Development

Index Nokia OS 594,838,439 54.0% -0.2 144 297

Symbian OS 80,509,945 7.3% -0.8 31 42

Android 23,166,845 2.1% +0.9 128 9

Others 402,032,744 36.5% +0.2 n/a n/a


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Manufacturer Impressions % Share Pt. Chg Regional

Development Index

Global Development

Index Nokia 674,692,566 61.3% -1.0 100 171

Samsung 185,467,141 16.9% +0.8 90 94 Alcatel 111,589,453 10.1% +1.1 839 3459

SonyEricsson 44,416,524 4.0% -0.7 74 71 Huawei 29,655,341 2.7% +0.9 565 367

LG 15,289,429 1.4% +0.1 40 34 Motorola 15,089,632 1.4% -0.7 107 52 Others 24,347,885 2.2% -0.5 n/a n/a

61% 17%

10%

4%

3% 1% 1% 2%

Nokia Samsung Alcatel SonyEricsson Huawei LG Motorola Others

KENYA Manufacturer Share: Q3, 2011



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KENYA

Handset and Connected Device Detail: Q3, 2011

Handset Impressions % Share Pt. Chg Regional

Development Index

Global Development

Index Nokia 1680c 170,525,902 15.5% -1.8 686 3904

Alcatel OT 305 79,331,967 7.2% -1.2 1,269 10326 Samsung C3010 34,352,019 3.1% +0.6 777 608

Nokia 2600c 33,613,288 3.1% -0.3 219 681 Nokia C1-01 31,968,071 2.9% +1.4 157 230 Nokia 3110c 22,465,930 2.0% -0.3 79 134 Nokia X2-01 21,527,490 2.0% +2.0 139 229

Alcatel OT-306X 20,978,828 1.9% +1.9 1,403 13429 Nokia 2630 20,931,865 1.9% -0.2 180 591 Nokia 6070 20,320,713 1.8% -0.3 210 772

SonyEricsson K700c 19,677,750 1.8% -0.3 230 871 Nokia 2760 16,710,349 1.5% -0.1 274 1179

Huawei Ideos 16,441,871 1.5% +0.6 1,282 3981 Nokia 2626 16,083,089 1.5% -0.1 163 390 Nokia C3-00 15,526,470 1.4% +0.1 81 105

Nokia N2220s 15,030,215 1.4% +0.1 397 1466 Samsung SGH-E250 14,728,421 1.3% -0.1 83 458

Nokia 6300 14,694,517 1.3% -0.2 38 74 Nokia 2330 Classic 14,318,691 1.3% +0.2 196 858

Nokia 6020 13,436,294 1.2% -0.2 165 599 Samsung SGH E250i 13,344,187 1.2% -0.1 44 356 Nokia 2730 Classic 13,127,040 1.2% +0.2 294 377

Nokia 5130 12,755,662 1.2% +0.1 67 129 Huawei U3100 12,344,241 1.1% +0.4 652 4,972


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KENYA

Summary: Q3, 2011


Nokia 62.4% 61.3% -1.0 Samsung 16.1% 16.9% +0.8

Alcatel 9.0% 10.1% +1.1 SonyEricsson 4.8% 4.0% -0.7

Huawei 1.8% 2.7% +0.9


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 54.3% 54.0% -0.2

Symbian OS 8.1% 7.3% -0.8

Android 1.2% 2.1% +0.9


Total 769,638,223 1,100,547,972 43%

Smartphone 58,098,972 86,655,395 49%

Advanced 711,539,251 1,013,892,577 42%

Mobile Web 766,786,917 1,094,925,971 43%

App 2,851,306 5,622,001 97%

Top 10 Handsets: % Share of Available Impressions

Q2 2011 Q3 2011 Pt. Chg

Nokia 1680c 17.3% 15.5% -1.8

Alcatel OT 305 8.4% 7.2% -1.2

Samsung C3010 2.5% 3.1% +0.6

Nokia 2600c 3.4% 3.1% -0.3

Nokia C1-01 1.5% 2.9% +1.4

Nokia 3110c 2.3% 2.0% -0.3

Nokia X2-01 0.0% 2.0% +2.0

Alcatel OT-306X 0.0% 1.9% +1.9

Nokia 2630 2.1% 1.9% -0.2

Nokia 6070 2.2% 1.8% -0.3


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NIGERIA MARKET SUMMARY



Development Index

Global Development

Index

Total 2,348,991,191 3,326,199,336 42% n/a n/a

Smartphone 234,411,331 358,536,973 53% 77 33

Advanced 2,114,579,860 2,967,662,363 40% 107 179

Mobile Web 2,345,093,876 3,319,212,215 42% 101 126

App 3,897,315 6,987,121 79% 28 1


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64%

17%

1% 18% Nokia OS

Symbian OS

RIM OS

Others

NIGERIA OS Share: Q3, 2011



Development Index

Global Development

Index Nokia OS 2,125,455,284 63.9% +0.8 170 351

Symbian OS 580,950,924 17.5% +2.0 73 99

RIM OS 35,069,975 1.1% +0.5 21 11

Others 584,723,153 17.6% -3.2 n/a n/a


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Development Index

Global Development

Index Nokia 2,703,406,370 81.3% +2.7 133 227

Samsung 238,609,447 7.2% -0.4 38 40 SonyEricsson 156,991,429 4.7% -1.6 87 83

LG 103,240,328 3.1% +0.5 88 75 RIM 35,069,975 1.1% +0.5 21 11

Others 88,881,788 2.7% -1.7 n/a n/a

81%

7%

5%

3% 1% 3%

Nokia

Samsung

SonyEricsson

LG

RIM

Others

NIGERIA Manufacturer Share: Q3, 2011



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NIGERIA



Development Index

Global Development

Index Nokia 3110c 173,352,450 5.2% -1.1 203 342 Nokia C1-01 152,435,984 4.6% +1.8 247 363

Nokia N2700 Classic 146,796,660 4.4% +0.7 235 480 Nokia X2-01 118,704,446 3.6% +3.6 254 417 Nokia 2600c 114,255,330 3.4% -0.6 246 766 Nokia 5130 113,502,944 3.4% +0.1 198 379 Nokia 2626 109,687,692 3.3% -1.0 368 880 Nokia 6300 105,798,655 3.2% +0.3 90 176 Nokia 5200 81,324,913 2.4% -0.3 321 851 Nokia C3-00 79,924,085 2.4% +0.5 139 179 Nokia X2-00 64,149,126 1.9% +0.9 205 403 Nokia 6070 61,292,565 1.8% -0.6 209 770 Nokia N72 60,396,822 1.8% -0.0 215 460

Nokia N2690 58,119,522 1.7% -0.3 230 267 Nokia 1680c 57,868,162 1.7% -0.3 77 438 Nokia 2630 53,548,456 1.6% -0.4 152 500 Nokia 6085 46,244,314 1.4% -0.2 192 635 Nokia N70 44,587,817 1.3% +0.1 55 115 Nokia 6230 43,454,430 1.3% -0.3 188 669 Nokia E63 38,880,886 1.2% +0.1 79 106

Nokia 6230i 36,688,340 1.1% -0.3 95 552 Nokia 2330 Classic 33,466,169 1.0% +0.2 152 663


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NIGERIA

Summary: Q3, 2011


Nokia 78.6% 81.3% +2.7 Samsung 7.6% 7.2% -0.4

SonyEricsson 6.3% 4.7% -1.6 LG 2.6% 3.1% +0.5 RIM 0.5% 1.1% +0.5


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 63.1% 63.9% +0.8

Symbian OS 15.5% 17.5% +2.0

Others 20.8% 17.6% -3.2


Total 2,348,991,191 3,326,199,336 42%

Smartphone 234,411,331 358,536,973 53%

Advanced 2,114,579,860 2,967,662,363 40%

Mobile Web 2,345,093,876 3,319,212,215 42%

App 3,897,315 6,987,121 79%


Q2 2011 Q3 2011 Pt. Chg

Nokia 3110c 6.3% 5.2% -1.1

Nokia C1-01 2.8% 4.6% +1.8

Nokia N2700 Classic 3.8% 4.4% +0.7

Nokia X2-01 0.0% 3.6% +3.6

Nokia 2600c 4.0% 3.4% -0.6

Nokia 5130 3.3% 3.4% +0.1

Nokia 2626 4.3% 3.3% -1.0

Nokia 6300 2.9% 3.2% +0.3

Nokia 5200 2.7% 2.4% -0.3

Nokia C3-00 1.9% 2.4% +0.5


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SOUTH AFRICA MARKET SUMMARY



Development Index

Global Development

Index Total 2,600,880,272 3,133,200,367 20% n/a n/a

Smartphone 658,002,521 897,091,977 36% 147 63

Advanced 1,942,877,751 2,236,108,390 15% 86 144

Mobile Web 2,589,599,327 3,108,789,135 20% 100 126

App 11,280,945 24,411,232 116% 103 4


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21%

19%

18% 2%

41%

Nokia OS

RIM OS

Symbian OS

Android

Others

SOUTH AFRICA OS Share: Q3, 2011



Development Index

Global Development

Index Nokia OS 645,737,857 20.6% +0.4 55 113

RIM OS 581,522,839 18.6% +5.7 366 194

Symbian OS 571,682,906 18.2% -0.3 77 104

Android 62,939,395 2.0% +1.0 122 9

Others 1,271,317,371 40.6% -6.7 n/a n/a


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Development Index

Global Development

Index Nokia 1,208,351,667 38.6% +0.1 63 108

Samsung 952,018,255 30.4% -5.0 163 170 RIM 581,522,839 18.6% +5.7 366 194 LG 169,768,657 5.4% +0.0 154 132

SonyEricsson 105,041,382 3.4% -1.1 61 59 Motorola 35,981,751 1.1% -0.4 89 44 Others 80,515,816 2.6% +0.7 n/a n/a

39%

30%

19%

5% 3%

1% 3%

Nokia

Samsung

RIM

LG

SonyEricsson

Motorola

Others

SOUTH AFRICA Manufacturer Share: Q3, 2011



Page 28

SOUTH AFRICA



Development Index

Global Development

Index RIM BlackBerry 8520 390,269,408 12.5% +3.8 391 418 Samsung SGH E250i 277,616,607 8.9% -0.7 320 2599

Nokia E63 124,201,292 4.0% +0.0 269 358 RIM BlackBerry 9300 81,607,396 2.6% +0.6 356 215 Samsung SGH-E250 76,649,878 2.4% -0.8 152 837 Samsung GT S5233A 73,355,741 2.3% -0.8 271 1648

Nokia 5230 68,796,626 2.2% -0.4 318 385 Nokia C3-00 59,584,934 1.9% +0.5 110 141 Nokia X3-00 58,260,963 1.9% -0.3 168 386

Samsung SGH-M620 54,379,175 1.7% -0.4 224 1549 LG KS360 47,114,448 1.5% -0.5 222 1679

Nokia 1680c 46,509,023 1.5% -0.4 66 374 Nokia 5130 43,249,757 1.4% +0.2 80 153

Samsung GT-C3303 42,633,947 1.4% -0.1 395 135 Nokia X2-01 39,941,995 1.3% +1.3 91 149 Nokia N70 37,825,670 1.2% -0.3 50 104

RIM BlackBerry 9700 36,914,862 1.2% +0.0 319 96 Nokia X2-00 31,540,720 1.0% +0.3 107 211


Page 29

SOUTH AFRICA

Summary: Q3, 2011


Nokia 38.5% 38.6% +0.1 Samsung 35.4% 30.4% -5.0

RIM 12.8% 18.6% +5.7 LG 5.4% 5.4% +0.0

SonyEricsson 4.4% 3.4% -1.1


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 20.3% 20.6% +0.4

RIM OS 12.8% 18.6% +5.7

Symbian OS 18.6% 18.2% -0.3


Total 2,600,880,272 3,133,200,367 20%

Smartphone 658,002,521 897,091,977 36%

Advanced 1,942,877,751 2,236,108,390 15%

Mobile Web 2,589,599,327 3,108,789,135 20%

App 11,280,945 24,411,232 116%


Q2 2011 Q3 2011 Pt. Chg

RIM BlackBerry 8520 8.7% 12.5% +3.8

Samsung SGH E250i 9.6% 8.9% -0.7

Nokia E63 3.9% 4.0% +0.0

RIM BlackBerry 9300 2.0% 2.6% +0.6

Samsung SGH-E250 3.2% 2.4% -0.8

Samsung GT S5233A 3.1% 2.3% -0.8

Nokia 5230 2.6% 2.2% -0.4

Nokia C3-00 1.4% 1.9% +0.5

Nokia X3-00 2.1% 1.9% -0.3

Samsung SGH-M620 2.2% 1.7% -0.4


Page 30


Q2 2011 Q3 2011 % Chg Global

Development Index


Mobile Web 51,921,575,696 61,722,250,477 18.9% 112

App 3,624,227,663 7,745,799,591 113.7% 53

ASIA SUMMARY

Asia mobile impressions grew by 25% over the past quarter on the InMobi network. "   InMobi now serves over 69.5 billion

impressions per quarter in Asia. The volume of mobile impressions in Asia signifies the reach mobile devices can offer local, regional and global brands.

Mobile ad growth is driven by both Smartphones and Advanced phones. "   The majority of impressions in this market

are still delivered via Advanced phones.

App impressions more than doubled in Q3. "   With increased Smartphone adoption App

impressions will likely continue to grow quickly.

Asia Regional Profile: Q3 2011


Page 31

ASIA

Android impressions grew by 7.5 points this quarter, while iPhone OS impressions fell. "  Nokia remains the largest platform by number of impressions.

Asia OS Share: Q3 2011


25%

22%

17%

6% 1%

29%

Nokia OS

Symbian OS

Android

iPhone OS

RIM OS

Others


Development Index

Nokia OS 17,313,288,266 24.9% -2.2 137

Symbian OS 15,394,331,395 22.2% -1.1 126

Android 11,544,969,194 16.6% +7.5 74

iPhone OS 4,374,167,713 6.3% -2.7 57

RIM OS 953,434,483 1.4% +0.5 14

Others 19,887,859,017 29% -1.9 n/a


Page 32

ASIA Asia Manufacturer Share: Q3 2011


Global Development

Index Nokia 32,914,688,286 47.4% -3.4 132

Samsung 14,341,732,589 20.6% +3.7 115

SonyEricsson 5,603,559,323 8.1% -2.3 142

Apple 4,374,167,713 6.3% -2.7 57

HTC 2,083,691,814 3.0% +1.1 51

LG 2,025,246,212 2.9% -0.0 71

DoCoMo 1,142,701,777 1.6% +1.3 116

RIM 953,434,483 1.4% +0.5 14

Nexian 791,918,259 1.1% +0.1 229

Motorola 726,984,844 1.0% -0.0 40

Others 4,509,924,769 6.5% +1.8 n/a

While Nokia impressions declined slightly this quarter, they still make up almost half of mobile ad impressions in Asia.

47%

21%

8%

6%

3%

3% 2%

1% 1% 1% 6% Nokia

Samsung SonyEricsson Apple HTC LG DoCoMo RIM Nexian Motorola Others


Page 33

ASIA

Asia Handset and Connected Device Detail: Q3 2011


Development Index

Apple iPhone 4 2,289,123,772 3.3% +0.8 80 Nokia 5233 2,178,901,734 3.1% +0.7 184 Nokia 3110c 1,895,174,786 2.7% -0.6 179

Samsung GT-C3303 1,494,870,227 2.2% +0.4 213 Nokia C1-01 1,494,540,147 2.2% +0.8 170 Nokia 6300 1,452,414,383 2.1% -0.3 116 Nokia N73 1,190,814,533 1.7% -0.3 136 Nokia N70 1,186,494,885 1.7% -0.4 147 Nokia E63 992,788,619 1.4% -0.2 129

Nokia C3-00 969,275,849 1.4% -0.1 104 Nokia N2700 Classic 883,925,461 1.3% -0.0 138 Samsung GT-C3200 883,270,324 1.3% +0.1 223

Nokia X2-01 872,635,281 1.3% +1.3 147 Nokia 7210 827,195,917 1.2% -0.2 204 Nokia 5130 743,332,219 1.1% -0.1 119

Although Apple’s total share declined slightly, the iPhone 4 delivered the most impressions in the region.


Page 34

ASIA

Asia Summary: Q3 2011


Nokia 50.8% 47.4% -3.4 Samsung 16.9% 20.6% +3.7

SonyEricsson 10.4% 8.1% -2.3 Apple 9.0% 6.3% -2.7 HTC 1.9% 3.0% +1.1


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 27.1% 24.9% -2.2

Symbian OS 23.3% 22.2% -1.1

Android 9.2% 16.6% +7.5



Mobile Web 51,921,575,696 61,722,250,477 18.9%

App 3,624,227,663 7,745,799,591 113.7%


Q3 2011 Pt. Chg India 47.0% +3.3

Indonesia 18.8% -4.4 Vietnam 6.6% -2.2 Japan 6.4% +0.9 China 3.2% +1.2

Bangladesh 3.1% +0.2

"   InMobi’s Asia network grew by 25.1% in Q3, driven by Smartphones and Advanced Phones.

"   Android impressions increased by 7.5 points, widening the gap with Apple OS.


Page 35

AUSTRALIA SUMMARY



Development Index

Global Development

Index Total 1,101,871,529 1,096,598,668 0% n/a n/a

Smartphone 898,114,644 931,217,312 4% 225 158

Advanced 203,756,885 165,381,356 -19% 23 31

Mobile Web 511,669,107 559,798,158 9% 57 65

App 590,202,422 536,800,510 -9% 439 233


Page 36

37%

22%

21%

7%

2% 10% iPhone OS Android RIM OS Symbian OS Nokia OS Others

AUSTRALIA OS Share: Q3, 2011



Development Index

Global Development

Index iPhone OS 403,429,533 36.8% -16.9 584 334

Android 239,058,648 21.8% +5.9 131 97

RIM OS 231,713,048 21.1% +15.8 1542 220

Symbian OS 81,925,257 7.5% -3.0 34 42

Nokia OS 26,427,597 2.4% -0.6 10 13

Others 114,044,584 10.4% -1.2 n/a n/a


Page 37


Development Index

Global Development

Index Apple 403,429,533 36.8% -16.9 584 334 RIM 231,713,048 21.1% +15.8 1,540 220

Samsung 139,038,736 12.7% +2.8 61 71 Nokia 113,649,061 10.4% -3.5 22 29 HTC 85,474,534 7.8% +1.3 260 132

Access 23,026,463 2.1% +0.2 333 539 ZTE 22,935,066 2.1% -0.4 906 727

SonyEricsson 20,251,662 1.8% +0.7 23 32 LG 18,354,941 1.7% +0.1 57 41

Motorola 11,042,012 1.0% -0.9 96 38 Others 27,683,612 2.5% +0.7 n/a n/a

37%

21%

13%

10%

8%

2% 2% 2%

2% 1% 3%

Apple RIM Samsung Nokia HTC Access ZTE SonyEricsson LG Motorola Others

AUSTRALIA Manufacturer Share: Q3, 2011



Page 38

AUSTRALIA


Handset Impressions % Share Pt Chg Regional

Development Index

Global Development

Index Apple iPhone 4 220,830,127 20.1% -3.0 611 489

RIM BlackBerry 9700 203,969,617 18.6% +14.3 3,412 1509 Apple iPhone 3GS 52,569,768 4.8% -4.7 1,693 598

Apple iPod Generation IV 43,404,301 4.0% +2.1 862 271 Samsung GT-I9000 42,966,132 3.9% +0.1 659 330

Apple iPad I 33,417,184 3.0% -0.9 363 221 Samsung GT-I9100 25,370,917 2.3% +2.2 388 323

Access NetFront Ver. 3.5 19,134,602 1.7% +0.2 508 816 Apple iPhone 3G 18,984,155 1.7% -1.1 716 230

HTC Desire S 17,889,741 1.6% +1.6 173 173 HTC 001HT 16,953,406 1.5% +1.5 265 114 Nokia 6120c 16,539,127 1.5% -0.8 145 186

ZTE T100 15,263,028 1.4% +0.0 4,434 10119 Nokia E63 13,655,729 1.2% -0.5 87 113

Samsung GT-C5220 12,761,343 1.2% -0.4 3,383 7689 HTC Desire 12,568,435 1.1% -0.4 301 240

RIM BlackBerry 9800 12,148,170 1.1% +0.8 1,163 65 HTC Desire HD 11,515,531 1.1% -1.1 427 233


Page 39

AUSTRALIA

Summary: Q3, 2011


Apple 53.7% 36.8% -16.9 RIM 5.4% 21.1% +15.8

Samsung 9.9% 12.7% +2.8 Nokia 13.9% 10.4% -3.5 HTC 6.5% 7.8% +1.3


Q2 2011 Q3 2011 Pt. Chg

iPhone OS 53.7% 36.8% -16.9

Android 15.9% 21.8% +5.9

RIM OS 5.4% 21.1% +15.8


Total 1,101,871,529 1,096,598,668 0% Smartphone 898,114,644 931,217,312 4% Advanced 203,756,885 165,381,356 -19%

Mobile Web 511,669,107 559,798,158 9%

App 590,202,422 536,800,510 -9%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 23.1% 20.1% -3.0

RIM BlackBerry 9700 4.3% 18.6% +14.3

Apple iPhone 3GS 9.5% 4.8% -4.7

Apple iPod Generation IV 1.9% 4.0% +2.1

Samsung GT-I9000 3.8% 3.9% +0.1

Apple iPad I 3.9% 3.0% -0.9

Samsung GT-I9100 0.2% 2.3% +2.2

Access NetFront Ver. 3.5 1.6% 1.7% +0.2

Apple iPhone 3G 2.9% 1.7% -1.1

HTC Desire S 0.0% 1.6% +1.6


Page 40

CHINA MARKET SUMMARY



Development Index

Global Development

Index Total 1,128,098,446 2,240,676,668 99% n/a n/a

Smartphone 1,016,283,721 2,073,540,501 104% 248 174

Advanced 111,814,725 167,136,167 49% 9 12

Mobile Web 497,879,389 903,879,163 82% 45 51

App 630,219,057 1,336,797,505 112% 535 284


Page 41

62%

29%

6%

1% 2%

Android

iPhone OS

Symbian OS

Nokia OS

Others

CHINA OS Share: Q3, 2011



Development Index

Global Development

Index Android 1,384,813,908 61.8% +16.3 372 275

iPhone OS 657,618,377 29.3% -15.2 466 267

Symbian OS 128,698,441 5.7% -1.1 26 33

Nokia OS 32,004,542 1.4% +0.1 6 8

Others 37,541,399 1.7% -0.1 n/a n/a


Page 42


Development Index

Global Development

Index Apple 657,618,377 29.3% -15.2 466 267 HTC 512,091,117 22.9% +3.8 762 386

Samsung 362,093,959 16.2% +8.5 78 90 Motorola 219,192,248 9.8% +0.4 935 371

Nokia 168,461,825 7.5% -1.1 16 21 SonyEricsson 60,052,621 2.7% +1.3 33 47

LG 57,226,342 2.6% +0.1 88 62 ZTE 34,291,397 1.5% +1.0 663 532

DoCoMo 27,090,214 1.2% +1.2 73 85 Huawei 25,869,945 1.2% -0.1 435 157 Others 116,688,623 5.2% +0.1 n/a n/a

29%

23% 16%

10%

8%

3% 3%

2%

1%

1%

5%

Apple HTC Samsung Motorola Nokia SonyEricsson LG ZTE DoCoMo Huawei Others

CHINA Manufacturer Share: Q3, 2011



Page 43

CHINA



Development Index

Global Development

Index Apple iPhone 4 373,451,481 16.7% -2.8 506 404 HTC Desire S 181,951,720 8.1% +8.1 863 863 Apple iPad I 175,697,214 7.8% -1.3 935 568 HTC Desire 83,235,153 3.7% -3.2 975 779

Samsung GT-P1000 72,475,077 3.2% +3.2 456 313 Samsung GT-I9000 71,583,324 3.2% +0.4 537 269

HTC 001HT 58,735,053 2.6% +2.6 449 194 HTC Desire HD 52,807,533 2.4% -1.9 957 523 Motorola MB525 48,765,079 2.2% +0.9 1,069 831 Motorola ME525 37,068,071 1.7% +0.9 1,789 4079

Apple iPod Generation IV 36,809,287 1.6% +0.4 358 113 Samsung GT-S5830 36,310,367 1.6% +1.6 373 327

Motorola MB526 30,831,123 1.4% +1.4 1,393 932 Samsung GT-I9100 29,983,587 1.3% +1.1 224 187 Apple iPhone 3G 29,078,864 1.3% -0.7 537 172

ZTE Blade 27,845,753 1.2% +0.8 1,863 863 SonyEricsson X10i 23,815,135 1.1% +0.7 500 409 Apple iPhone 2G 23,667,296 1.1% -8.6 101 101

Samsung GT-I9003 22,589,627 1.0% +1.0 433 471


Page 44

CHINA

Summary: Q3, 2011


Apple 44.5% 29.3% -15.2 HTC 19.0% 22.9% +3.8

Motorola 7.6% 16.2% +8.5 Samsung 9.4% 9.8% +0.4

LG 8.6% 7.5% -1.1


Q2 2011 Q3 2011 Pt. Chg

Android 45.5% 61.8% +16.3

iPhone OS 44.5% 29.3% -15.2

Symbian OS 6.8% 5.7% -1.1


Total 1,128,098,446 2,240,676,668 99%

Smartphone 1,016,283,721 2,073,540,501 104%

Advanced 111,814,725 167,136,167 49%

Mobile Web 497,879,389 903,879,163 82%

App 630,219,057 1,336,797,505 112%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 19.5% 16.7% -2.8

HTC Desire S 0.0 8.1% +8.1

Apple iPad I 9.2% 7.8% -1.3

HTC Desire 7.0% 3.7% -3.2

Samsung GT-P1000 0.0% 3.2% +3.2

Samsung GT-I9000 2.7% 3.2% +0.4

HTC 001HT 0.0% 2.6% +2.6

HTC Desire HD 4.3% 2.4% -1.9

Motorola MB525 1.3% 2.2% +0.9

Motorola ME525 0.8% 1.7% +0.9


Page 45

HONG KONG SUMMARY



Development Index

Global Development

Index Total 470,240,724 698,536,207 49% n/a n/a

Smartphone 336,523,249 570,932,529 70% 221 155

Advanced 133,717,475 127,603,678 -5% 26 35

Mobile Web 260,017,747 316,132,295 22% 51 57

App 210,222,977 382,403,912 82% 491 261


Page 46

60% 19%

9%

3% 8% Android

iPhone OS

Symbian OS

Nokia OS

Others

HONG KONG OS Share: Q3, 2011



Development Index

Global Development

Index Android 417,770,638 59.8% +23.2 360 266

iPhone OS 135,177,660 19.4% -11.1 307 176

Symbian OS 63,886,820 9.1% -1.8 41 52

Nokia OS 23,665,779 3.4% -5.4 14 19

Others 58,035,309 8.3% -4.8 n/a n/a


Page 47


Development Index

Global Development

Index Samsung 235,615,432 33.7% +17.1 163 189

Apple 135,177,660 19.4% -11.1 307 176 Nokia 85,972,419 12.3% -6.9 26 34 HTC 83,485,501 12.0% +0.7 398 202

SonyEricsson 42,129,386 6.0% -0.7 75 106 Motorola 35,826,137 5.1% -1.1 490 194

LG 33,100,151 4.7% +1.1 163 115 Google 8,165,343 1.2% +1.0 2,034 1,806

DoCoMo 7,631,441 1.1% +1.1 66 77 Others 31,432,738 4.5% -1.0 n/a n/a

34%

19% 12%

12%

6%

5% 5%

1% 1%

4%

Samsung Apple Nokia HTC SonyEricsson Motorola LG Google DoCoMo Others

HONG KONG Manufacturer Share: Q3, 2011



Page 48

HONG KONG



Development Index

Global Development


Samsung GT-I9100 76,865,377 11.0% +10.2 1,844 1536 Samsung GT-I9000 39,831,469 5.7% -2.0 959 481

HTC Desire S 29,862,264 4.3% +4.3 454 454 Samsung GT-S5830 28,182,982 4.0% +4.0 928 813

Apple iPad I 28,129,684 4.0% -0.4 480 292 Samsung GT-P1000 25,421,523 3.6% +3.6 513 352 Samsung GT-I9003 21,577,889 3.1% +3.1 1,325 1445

HTC 001HT 16,520,798 2.4% +2.4 405 175 Motorola MB525 14,643,648 2.1% +0.1 1,029 800

Apple iPod Generation IV 12,683,145 1.8% -0.4 395 124 HTC Desire 12,153,074 1.7% -2.3 457 365

SonyEricsson E15i 8,973,751 1.3% +0.9 488 356 Google Nexus One 8,165,238 1.2% +1.0 2,088 1825

LG P970 7,753,265 1.1% +1.1 1,655 1387 DoCoMo Optimus bright

(L-07C) 7,504,748 1.1% +1.0 627 599

Nokia 5800d 7,471,957 1.1% +0.3 170 173 LG P990 7,105,456 1.0% +0.2 2,097 1487

Motorola MB526 7,058,944 1.0% +1.0 1,023 685


Page 49

HONG KONG

Summary: Q3, 2011


Samsung 16.7% 33.7% +17.1 Apple 30.5% 19.4% -11.1 Nokia 19.2% 12.3% -6.9 HTC 11.3% 12.0% +0.7



Q2 2011 Q3 2011 Pt. Chg

Android 36.6% 59.8% +23.2

iPhone OS 30.5% 19.4% -11.1

Symbian OS 11.0% 9.1% -1.8


Total 470,240,724 698,536,207 49% Smartphone 336,523,249 570,932,529 70% Advanced 133,717,475 127,603,678 -5%

Mobile Web 260,017,747 316,132,295 22%

App 210,222,977 382,403,912 82%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 14.1% 11.6% -2.4

Samsung GT-I9100 0.8% 11.0% +10.2

Samsung GT-I9000 7.7% 5.7% -2.0

HTC Desire S 0.0 4.3% +4.3

Samsung GT-S5830 0.0% 4.0% +4.0

Apple iPad I 4.4% 4.0% -0.4

Samsung GT-P1000 0.0 3.6% +3.6

Samsung GT-I9003 0.0 3.1% +3.1

HTC 001HT 0.0% 2.4% +2.4

Motorola MB525 2.0% 2.1% +0.1


Page 50

INDIA MARKET SUMMARY



Development Index

Global Development

Index Total 24,283,240,691 32,678,562,349 35% n/a n/a

Smartphone 3,221,639,991 4,173,197,232 30% 52 36

Advanced 21,061,600,700 28,505,365,117 35% 130 175

Mobile Web 24,154,112,446 32,346,254,068 34% 111 125

App 129,128,245 332,308,281 157% 9 5


Page 51

30%

26%

3%

41%

Nokia OS

Symbian OS

Android

Others

INDIA OS Share: Q3, 2011



Development Index

Global Development

Index Nokia OS 9,774,223,695 29.9% -1.1 120 164

Symbian OS 8,630,916,681 26.4% +0.1 119 150

Android 947,911,086 2.9% +1.5 17 13

Others 13,325,510,888 40.8% -0.4 n/a n/a


Page 52


Development Index

Global Development

Index Nokia 18,623,575,716 57.0% -1.2 120 159

Samsung 9,388,801,153 28.7% +1.8 139 161 SonyEricsson 1,364,289,518 4.2% -0.7 52 73

LG 1,287,328,044 3.9% +0.0 135 96 MicroMax 620,232,765 1.9% +0.8 218 496

Others 1,394,335,153 4.3% -0.7 n/a n/a

57% 29%

4% 4%

2%

4% Nokia

Samsung

SonyEricsson

LG

MicroMax

Others

INDIA Manufacturer Share: Q3, 2011



Page 53

INDIA



Development Index

Global Development

Index Nokia 5233 2,069,837,500 6.3% +1.3 202 371

Samsung GT-C3303 1,477,751,888 4.5% +0.3 210 447 Nokia 3110c 1,250,077,644 3.8% -0.9 140 251 Nokia C1-01 1,205,658,786 3.7% +1.3 171 292

Samsung GT-C3200 926,235,759 2.8% +0.1 223 498 Nokia 7210 763,737,466 2.3% -0.4 196 400 Nokia N73 747,063,184 2.3% -0.4 133 181

Samsung C3010 731,149,827 2.2% -0.3 217 435 Nokia N2700 Classic 647,474,247 2.0% -0.1 156 216

Nokia N2690 612,017,009 1.9% -0.4 187 287 Nokia 6300 597,748,560 1.8% -0.1 87 101 Nokia N70 550,112,595 1.7% -0.4 99 145

Samsung GT-S3310 529,712,851 1.6% -0.4 224 497 Nokia 5130 496,521,327 1.5% -0.0 142 169 Nokia X2-01 441,879,993 1.4% +1.4 108 158

Samsung GT-E2652W 423,943,030 1.3% +1.3 195 439 Samsung GT S3653 422,812,809 1.3% -0.3 179 344

Samsung GT S5233S 417,705,718 1.3% +0.0 198 440 Nokia 5230 412,390,795 1.3% +0.0 177 222 Nokia 6233 363,712,298 1.1% -0.2 170 273

Samsung GT-C3222 360,246,000 1.1% +0.3 188 379 Nokia E63 341,967,311 1.0% +0.0 73 95


Page 54

INDIA

Summary: Q3, 2011


Nokia 58.2% 57.0% -1.2 Samsung 26.9% 28.7% +1.8

SonyEricsson 4.9% 4.2% -0.7 LG 3.9% 3.9% +0.0

MicroMax 1.1% 1.9% +0.8


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 31.0% 29.9% -1.1

Symbian OS 26.3% 26.4% +0.1

Android 1.4% 2.9% +1.5


Total 24,283,240,691 32,678,562,349 35%

Smartphone 3,221,639,991 4,173,197,232 30%

Advanced 21,061,600,700 28,505,365,117 35%

Mobile Web 24,154,112,446 32,346,254,068 34%

App 129,128,245 332,308,281 157%


Q2 2011 Q3 2011 Pt. Chg

Nokia 5233 5.0% 6.3% +1.3

Samsung GT-C3303 4.2% 4.5% +0.3

Nokia 3110c 4.7% 3.8% -0.9

Nokia C1-01 2.4% 3.7% +1.3

Samsung GT-C3200 2.8% 2.8% +0.1

Nokia 7210 2.7% 2.3% -0.4

Nokia N73 2.7% 2.3% -0.4

Samsung C3010 2.6% 2.2% -0.3

Nokia N2700 Classic 2.1% 2.0% -0.1

Nokia N2690 2.2% 1.9% -0.4


Page 55

INDONESIA MARKET SUMMARY



Development Index

Global Development

Index Total 13,573,028,328 12,760,274,537 -6% n/a n/a

Smartphone 1,745,495,859 1,813,296,242 4% 73 50

Advanced 11,827,532,469 10,946,978,295 -7% 114 149

Mobile Web 13,511,789,746 12,643,857,492 -6% 107 120

App 61,238,582 116,417,045 90% 13 5


Page 56

33%

29% 2% 1%

1%

33%

Nokia OS Symbian OS Android RIM OS iPhone OS Others

INDONESIA OS Share: Q3, 2011



Development Index

Global Development

Index Nokia OS 4,242,681,697 33.2% -1.5 124 170

Symbian OS 3,695,228,132 29.0% +1.5 122 152

Android 249,990,500 2.0% +1.0 20 12

RIM OS 184,768,680 1.4% +0.5 136 19

iPhone OS 140,338,682 1.1% +0.6 14 8

Others 4,247,266,846 33.3% -2.1 n/a n/a


Page 57


Development Index

Global Development

Index Nokia 7,921,932,086 62.1% +0.2 122 161

SonyEricsson 2,199,414,955 17.2% -2.0 179 258 Samsung 916,433,911 7.2% +0.8 40 46 Nexian 586,902,413 4.6% +0.1 414 911

LG 233,430,862 1.8% +0.0 62 44 RIM 184,768,680 1.4% +0.5 136 19

Apple 140,338,682 1.1% +0.6 14 8 Access 134,983,528 1.1% +0.4 105 172 Others 442,069,419 3.5% -0.6 n/a n/a

62% 17%

7%

5%

2%

1% 1% 1%

3% Nokia SonyEricsson Samsung Nexian LG RIM Apple Access Others

INDONESIA Manufacturer Share: Q3, 2011



Page 58

INDONESIA



Development Index

Global Development

Index Nokia E63 548,553,251 4.3% +0.5 270 350

Nokia C3-00 424,870,051 3.3% +0.1 222 246 Nokia 6300 391,623,221 3.1% +0.1 130 146 Nokia N70 376,982,316 3.0% -0.2 146 206

Nokia 2600c 303,523,263 2.4% -0.3 277 416 Nokia 3110c 298,992,211 2.3% -0.2 72 126 Nokia 7610 276,626,233 2.2% -0.2 261 411

SonyEricsson W200i 263,081,517 2.1% -0.2 320 589 Nokia N73 254,317,475 2.0% +0.6 102 136

Nexian NX G922 253,436,960 2.0% -0.3 319 707 Nokia 2630 244,344,468 1.9% -0.2 343 461 Nokia 5300 231,553,959 1.8% -0.1 276 503 Nokia 6600 198,419,301 1.6% -0.2 292 501 Nokia 6030 176,147,367 1.4% -0.3 175 330 Nokia 2626 172,926,377 1.4% -0.3 166 274

Nokia 5310XpressMusic 158,523,816 1.2% +0.5 193 290 Nokia 5200 156,229,937 1.2% -0.2 236 332 Nokia 6120c 147,011,262 1.2% +0.1 106 135

SonyEricsson K310i 142,257,941 1.1% -0.2 420 803 Nokia 6070 135,673,751 1.1% -0.2 256 339

SonyEricsson K510 133,664,163 1.0% -0.2 452 903 Nokia 5130 128,458,256 1.0% -0.3 94 107


Page 59

INDONESIA

Summary: Q3, 2011


Nokia 61.9% 62.1% +0.2 SonyEricsson 19.2% 17.2% -2.0

Samsung 6.3% 7.2% +0.8 Nexian 4.5% 4.6% +0.1

LG 1.8% 1.8% +0.0


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 34.8% 33.2% -1.5

Symbian OS 27.4% 29.0% +1.5

Android 0.9% 2.0% +1.0


Total 13,573,028,328 12,760,274,537 -6%

Smartphone 1,745,495,859 1,813,296,242 4%

Advanced 11,827,532,469 10,946,978,295 -7%

Mobile Web 13,511,789,746 12,643,857,492 -6%

App 61,238,582 116,417,045 90%


Q2 2011 Q3 2011 Pt. Chg

Nokia E63 3.8% 4.3% +0.5

Nokia C3-00 3.2% 3.3% +0.1

Nokia 6300 3.0% 3.1% +0.1

Nokia N70 3.1% 3.0% -0.2

Nokia 2600c 2.7% 2.4% -0.3

Nokia 3110c 2.6% 2.3% -0.2

Nokia 7610 2.4% 2.2% -0.2

SonyEricsson W200i 2.3% 2.1% -0.2

Nokia N73 1.4% 2.0% +0.6

Nexian NX G922 2.3% 2.0% -0.3


Page 60

JAPAN MARKET SUMMARY



Development Index

Global Development

Index Total 3,056,180,162 4,446,598,790 45% n/a n/a

Smartphone 3,013,911,645 4,396,306,298 46% 262 184

Advanced 42,268,517 50,292,492 19% 1 1

Mobile Web 394,356,349 262,738,560 -33% 7 7

App 2,661,823,813 4,183,860,230 57% 844 448


Page 61

78%

21%

0%

Android

iPhone OS

Others

JAPAN OS Share: Q3, 2011



Development Index

Global Development

Index Android 3,489,065,976 78.5% +24.2 472 349

iPhone OS 939,546,728 21.1% -23.9 336 192

Others 17,986,085 0.4% -0.3 n/a n/a


Page 62


Development Index

Global Development

Index Apple 939,546,728 21.1% -23.9 336 192

SonyEricsson 890,554,678 20.0% -15.0 248 352 DoCoMo 733,375,355 16.5% +12.4 1,003 1163 Samsung 602,509,076 13.5% +8.4 66 76

Sharp 451,538,010 10.2% +5.7 1,053 2390 Toshiba 228,364,627 5.1% +3.5 1,009 2082

NEC 193,254,499 4.3% +4.3 1,039 2,300 kddi 192,886,421 4.3% +4.1 1,086 2,470 HTC 75,362,537 1.7% +0.7 57 29

SoftBank 74,804,826 1.7% +1.4 1,047 2,339 Others 64,402,032 1.4% -1.7 n/a n/a

21%

20%

16%

14%

10%

5%

4% 4%

2% 2% 1% Apple SonyEricsson DoCoMo Samsung Sharp Toshiba NEC kddi HTC SoftBank Others

JAPAN Manufacturer Share: Q3, 2011



Page 63

JAPAN



Development Index

Global Development

Index DoCoMo T-01C 461,691,649 10.4% +6.9 1091 2504

SonyEricsson Unknown 457,679,801 10.3% -21.6 1091 2506 Apple iPhone 4 439,287,924 9.9% +6.5 300 240

Apple iPhone 2G 388,324,085 8.7% -30.8 839 837 Samsung GALAXY S 284,827,145 6.4% +6.4 1086 2343

SonyEricsson SO-01C 277,904,922 6.2% +6.2 1086 2489 Sharp IS03 243,482,383 5.5% +3.6 1091 2504

Samsung SC-02B 229,865,903 5.2% +5.2 1090 2502 SonyEricsson SO-01B 154,407,611 3.5% +2.8 1,085 2490

Toshiba IS04 148,224,874 3.3% +1.8 1,091 2505 kddi IS11SH 146,719,633 3.3% +3.3 1,091 2504

DoCoMo SH-03C 114,224,896 2.6% +2.3 1,091 2505 DoCoMo LYNX 3D

(SH-03C) 93,198,296 2.1% +2.1 1,091 2505

NEC MEDIAS WP(N-06C) 85,705,847 1.9% +1.9 1,080 2393 NEC N-04C 84,841,006 1.9% +1.9 1,056 2416

Toshiba T-01C 78,691,083 1.8% +1.8 1,091 2504 Sharp SH-12C 68,570,745 1.5% +1.5 962 2182 Sharp 003SH 62,662,126 1.4% +1.4 1,088 2494

Apple iPod Generation IV 44,602,680 1.0% +0.7 218 69


Page 64

JAPAN

Summary: Q3, 2011


Apple 45.0% 21.1% -23.9 SonyEricsson 35.0% 20.0% -15.0

DoCoMo 4.1% 16.5% +12.4 Samsung 5.2% 13.5% +8.4

Sharp 4.4% 10.2% +5.7


Q2 2011 Q3 2011 Pt. Chg

Android 54.3% 78.5% +24.2

iPhone OS 45.0% 21.1% -23.9

Others 0.7% 0.4% -0.3


Total 3,056,180,162 4,446,598,790 45%

Smartphone 3,013,911,645 4,396,306,298 46%

Advanced 42,268,517 50,292,492 19%

Mobile Web 394,356,349 262,738,560 -33%

App 2,661,823,813 4,183,860,230 57%


Q2 2011 Q3 2011 Pt. Chg

DoCoMo T-01C 3.5% 10.4% +6.9

SonyEricsson Unknown 31.9% 10.3% -21.6

Apple iPhone 4 3.3% 9.9% +6.5

Apple iPhone 2G 39.5% 8.7% -30.8

Samsung GALAXY S 0.0% 6.4% +6.4

SonyEricsson SO-01C 0.0% 6.2% +6.2

Sharp IS03 1.9% 5.5% +3.6

Samsung SC-02B 0.0% 5.2% +5.2

SonyEricsson SO-01B 0.7% 3.5% +2.8

Toshiba IS04 1.6% 3.3% +1.8


Page 65

MALAYSIA MARKET SUMMARY



Development Index

Global Development

Index Total 734,076,300 1,008,695,161 37% n/a n/a

Smartphone 299,972,891 503,435,441 68% 149 104

Advanced 434,103,409 505,259,720 16% 70 95

Mobile Web 731,356,742 784,477,360 7% 88 98

App 2,719,558 224,217,801 8145% 199 106


Page 66

29%

23% 13%

10%

2%

23%

Android Symbian OS iPhone OS Nokia OS RIM OS Others

MALAYSIA OS Share: Q3, 2011



Development Index

Global Development

Index Android 291,750,534 28.9% +10.6 174 129

Symbian OS 236,065,649 23.4% -5.1 106 133

iPhone OS 126,858,994 12.6% +0.4 200 114

Nokia OS 98,333,201 9.7% -1.5 39 54

RIM OS 20,505,299 2.0% +1.1 146 21

Others 235,181,484 23.3% -5.6 n/a n/a


Page 67


Development Index

Global Development

Index Nokia 319,277,122 31.7% -6.5 67 88

SonyEricsson 242,256,447 24.0% -2.7 298 422 Samsung 169,504,344 16.8% +12.3 81 94

Apple 126,858,994 12.6% +0.4 200 114 HTC 67,107,818 6.7% -4.5 222 112 RIM 20,505,299 2.0% +1.1 148 21

Access 12,892,747 1.3% -0.4 203 328 Huawei 11,881,972 1.2% -0.4 444 161 Others 38,410,419 3.8% +0.6 n/a n/a

32%

24%

17%

13%

7%

2% 1% 1%

4%

Nokia SonyEricsson Samsung Apple HTC RIM Access Huawei Others

MALAYSIA Manufacturer Share: Q3, 2011



Page 68

MALAYSIA



Development Index

Global Development

Index Apple iPhone 4 79,761,702 7.9% +2.4 240 192

Samsung GT-P1000 49,851,358 4.9% +4.9 697 478 Nokia 5800d 29,653,084 2.9% -0.7 466 476

SonyEricsson E15i 27,711,266 2.7% +2.2 1,044 761 Nokia C3-00 25,353,813 2.5% -0.2 180 187

Samsung GT-I9100 22,745,621 2.3% +2.1 378 315 Apple iPad I 21,357,360 2.1% +0.1 252 153

SonyEricsson J20i 19,581,267 1.9% +0.3 1,653 2713 Samsung GT-S5830 18,778,021 1.9% +1.9 428 375

HTC Desire S 15,518,340 1.5% +1.5 164 164 Samsung GT-I9003 13,805,778 1.4% +1.4 587 640 Samsung GT-I9000 13,508,882 1.3% -0.1 225 113

Nokia E71 12,798,567 1.3% -0.3 231 197 SonyEricsson X10i 11,976,169 1.2% +1.0 559 457 SonyEricsson J10i2 11,880,257 1.2% +0.4 1,610 2037

Nokia N70 11,676,252 1.2% -0.5 68 99 SonyEricsson J105i 10,906,211 1.1% -0.5 437 835

Nokia N73 10,830,889 1.1% -0.5 63 85 Nokia E63 10,800,696 1.1% -0.3 75 97

Samsung GT-S3850 10,245,636 1.0% +1.0 372 797


Page 69

MALAYSIA

Summary: Q3, 2011


Nokia 38.2% 31.7% -6.5 SonyEricsson 26.7% 24.0% -2.7

Samsung 4.5% 16.8% +12.3 Apple 12.2% 12.6% +0.4 HTC 11.1% 6.7% -4.5


Q2 2011 Q3 2011 Pt. Chg

Android 18.3% 28.9% +10.6

Symbian OS 28.5% 23.4% -5.1

iPhone OS 12.2% 12.6% +0.4


Total 734,076,300 1,008,695,161 37%

Smartphone 299,972,891 503,435,441 68%

Advanced 434,103,409 505,259,720 16%

Mobile Web 731,356,742 784,477,360 7%

App 2,719,558 224,217,801 8145%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 5.5% 7.9% +2.4

Samsung GT-P1000 0.0% 4.9% +4.9

Nokia 5800d 3.6% 2.9% -0.7

SonyEricsson E15i 0.6% 2.7% +2.2

Nokia C3-00 2.7% 2.5% -0.2

Samsung GT-I9100 0.1% 2.3% +2.1

Apple iPad I 2.0% 2.1% +0.1

SonyEricsson J20i 1.6% 1.9% +0.3

Samsung GT-S5830 0.0% 1.9% +1.9


Page 70

SINGAPORE MARKET SUMMARY



Development Index

Global Development

Index Total 360,738,316 469,349,949 30% n/a n/a

Smartphone 311,782,638 397,232,913 27% 230 161

Advanced 48,955,678 72,117,036 47% 20 27

Mobile Web 160,361,595 255,597,523 59% 61 69

App 200,376,721 213,752,426 7% 408 217


Page 71

44%

31%

9%

7%

4% 5% iPhone OS

Android RIM OS Symbian OS Nokia OS Others

SINGAPORE OS Share: Q3, 2011



Development Index

Global Development

Index iPhone OS 206,191,713 43.9% -8.1 698 399

Android 145,170,927 30.9% +4.9 186 138

RIM OS 40,963,062 8.7% +2.0 636 91 Symbian

OS 34,486,138 7.3% +0.4 33 42

Nokia OS 17,882,183 3.8% +0.7 15 21

Others 24,655,926 5.3% +0.1 n/a n/a


Page 72


Development Index

Global Development

Index Apple 206,191,713 43.9% -8.1 698 399

Samsung 87,544,809 18.7% +6.6 90 104 Nokia 51,486,119 11.0% +1.1 23 31 RIM 40,963,062 8.7% +2.0 636 91 HTC 29,331,287 6.2% -1.9 208 106

SonyEricsson 22,694,862 4.8% +2.0 60 85 LG 10,592,618 2.3% +0.2 77 55

Motorola 7,833,303 1.7% -2.0 159 63 Others 12,712,175 2.7% +0.1 n/a n/a

44%

19%

11%

9%

6%

5%

2% 2%

3% Apple Samsung Nokia RIM HTC SonyEricsson LG Motorola Others

SINGAPORE Manufacturer Share: Q3, 2011



Page 73

SINGAPORE



Development Index

Global Development


Apple iPad I 20,502,800 4.4% +0.6 521 316 Samsung GT-S5830 19,968,463 4.3% +4.3 979 858 Apple iPhone 3GS 19,107,256 4.1% -2.8 1,438 508 Samsung GT-I9000 15,508,421 3.3% -2.2 556 278 Samsung GT-P1000 14,513,591 3.1% +3.1 436 299


HTC Desire S 12,457,643 2.7% +2.7 282 282 RIM BlackBerry 9000 11,090,139 2.4% +0.2 3,575 1350

Apple iPhone 2G 9,493,676 2.0% -10.7 194 194 Apple iPhone 3G 9,408,431 2.0% +0.1 829 266

RIM BlackBerry 9700 9,141,319 1.9% +0.0 357 158 RIM BlackBerry 8900 6,633,437 1.4% +0.8 2,847 630 SonyEricsson X10i 5,757,387 1.2% +1.0 577 472

RIM BlackBerry 8520 5,243,676 1.1% +0.3 298 38 SonyEricsson E15i 5,239,180 1.1% +0.9 424 309


Page 74

SINGAPORE

Summary: Q3, 2011


Apple 52.0% 43.9% -8.1 Samsung 12.1% 18.7% +6.6

Nokia 9.9% 11.0% +1.1 RIM 6.7% 8.7% +2.0 HTC 8.1% 6.2% -1.9


Q2 2011 Q3 2011 Pt. Chg

iPhone OS 52.0% 43.9% -8.1

Android 26.0% 30.9% +4.9

RIM OS 6.7% 8.7% +2.0


Total 360,738,316 469,349,949 30%

Smartphone 311,782,638 397,232,913 27%

Advanced 48,955,678 72,117,036 47%

Mobile Web 160,361,595 255,597,523 59%

App 200,376,721 213,752,426 7%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 23.5% 28.1% +4.6

Apple iPad I 3.8% 4.4% +0.6

Samsung GT-S5830 0.0% 4.3% +4.3


Samsung GT-I9000 5.5% 3.3% -2.2

Samsung GT-P1000 0.0% 3.1% +3.1


Samsung GT-I9100 0.2% 2.7% +2.5

HTC Desire S 0.0% 2.7% +2.7

RIM BlackBerry 9000 2.1% 2.4% +0.2


Page 75

TAIWAN MARKET SUMMARY



Development Index

Global Development

Index Total 373,051,056 820,322,711 120% n/a n/a

Smartphone 349,067,030 791,650,570 127% 254 179

Advanced 23,984,026 28,672,141 20% 5 7

Mobile Web 146,308,408 284,319,750 94% 39 44

App 226,742,648 536,002,961 136% 586 311


Page 76

84%

12%

2% 2%

Android

iPhone OS

Symbian OS

Others

TAIWAN OS Share: Q3, 2011



Development Index

Global Development

Index Android 687,151,886 83.8% +20.8 504 373

iPhone OS 98,317,114 12.0% -17.5 190 109

Symbian OS 16,242,350 2.0% -1.0 9 11

Others 18,611,362 2.3% -2.3 n/a n/a


Page 77


Development Index

Global Development

Index HTC 389,117,959 47.4% +10.2 1,581 801

Samsung 156,615,235 19.1% +7.6 92 107 Apple 98,317,114 12.0% -17.5 190 109

Motorola 32,934,431 4.0% -1.8 384 152 Acer 31,017,589 3.8% +3.0 2,071 1452

SonyEricsson 28,163,269 3.4% -0.1 43 60 LG 24,671,701 3.0% +1.5 103 73

Nokia 18,691,666 2.3% -1.2 5 6 DoCoMo 11,794,738 1.4% +1.4 87 101 Others 28,999,009 3.5% -3.0 n/a n/a

47%

19%

12%

4%

4%

3% 3%

2% 1%

4% HTC Samsung Apple Motorola Acer SonyEricsson LG Nokia DoCoMo Others

TAIWAN Manufacturer Share: Q3, 2011



Page 78

TAIWAN



Development Index

Global Development

Index HTC Desire S 159,801,544 19.5% n/a 2,071 2071

Apple iPhone 4 64,197,613 7.8% -6.5 237 190 HTC Desire 42,326,436 5.2% -6.2 1,354 1082

Samsung GT-I9100 41,541,427 5.1% +4.7 848 707 Samsung GT-I9000 36,371,664 4.4% -2.6 746 374

HTC Desire HD 31,166,110 3.8% -13.7 1,544 842 Acer Iconia Tab A100 19,406,645 2.4% +2.4 2,967 1998

Apple iPad I 18,927,311 2.3% -1.5 275 167 Samsung GT-P1000 18,671,907 2.3% +2.3 321 220

HTC Hero 16,668,897 2.0% +1.3 1,836 906 HTC A6380 13,984,565 1.7% +1.5 2,894 1596

Motorola MB525 13,781,956 1.7% +0.1 825 641 DoCoMo Optimus bright

(L-07C) 11,550,513 1.4% +1.4 822 785

Samsung GT-P7500 10,682,783 1.3% +1.3 1,147 843 SonyEricsson X10i 10,681,346 1.3% +1.0 613 501

HTC Wildfire 9,928,203 1.2% +0.9 911 389 Samsung GT-S5830 9,749,448 1.2% +1.2 273 240 Samsung GT-I9003 9,511,441 1.2% +1.2 498 542

LG P970 8,423,231 1.0% +1.0 1,531 1,283


Page 79

TAIWAN

Summary: Q3, 2011


HTC 37.2% 47.4% +10.2 Samsung 11.5% 19.1% +7.6

Apple 29.5% 12.0% -17.5 Motorola 5.8% 4.0% -1.8

Acer 0.8% 3.8% +3.0


Q2 2011 Q3 2011 Pt. Chg

Android 63.0% 83.8% +20.8

iPhone OS 29.5% 12.0% -17.5

Symbian OS 2.9% 2.0% -1.0


Total 373,051,056 820,322,711 120%

Smartphone 349,067,030 791,650,570 127%

Advanced 23,984,026 28,672,141 20%

Mobile Web 146,308,408 284,319,750 94%

App 226,742,648 536,002,961 136%


Q2 2011 Q3 2011 Pt. Chg

HTC Desire S n/a 19.5% n/a

Apple iPhone 4 14.3% 7.8% -6.5

HTC Desire 11.3% 5.2% -6.2

Samsung GT-I9100 0.4% 5.1% +4.7

Samsung GT-I9000 7.0% 4.4% -2.6

HTC Desire HD 17.5% 3.8% -13.7

Acer Iconia Tab A100 0.0% 2.4% +2.4

Apple iPad I 3.8% 2.3% -1.5

Samsung GT-P1000 0.0% 2.3% +2.3


Page 80


Q2 2011 Q3 2011 % Chg Global

Development Index


Mobile Web 3,213,636,460 5,311,585,336 65.3% 113

App 258,515,903 623,030,374 141.0% 50

CENTRAL & SOUTH AMERICA SUMMARY

Central & South America mobile impressions grew by 71% over the past quarter on the InMobi network. "   InMobi now serves about 6 billion

impressions per quarter in Central & South America.

Mobile ad growth has been strong among Advanced phones and Smartphones. "   Smartphones gained over 1 billion

impressions over the last quarter, an increase of 92%, while Advanced phones continue to gain impressions in this market.

While the majority of impressions in this market are through mobile web, app impressions more than doubled. "   The strong increase this quarter as well as

increased Smartphone penetration in this market suggest that app impressions will continue to grow.

Central & South America Regional Profile: Q3 2011


Page 81

CENTRAL & SOUTH AMERICA

Nokia remains the #1 platform in Central & South America; Android showed the strongest growth, with a 5 point increase. "  Impressions on the Nokia platform still increased from the last quarter, while impressions on the iPhone decreased.

Central & South America OS Share: Q3 2011


21%

16%

13% 7% 7% 1%

34%

Nokia OS Symbian OS Android RIM OS iPhone OS MeeGo Others


Development Index

Nokia OS 1,275,933,431 21.5% +0.5 118

Symbian OS 943,156,392 15.9% -0.6 90

Android 769,803,960 13.0% +5.0 58

RIM OS 440,561,770 7.4% +0.2 77

iPhone OS 420,197,214 7.1% -0.5 64

MeeGo 87,849,298 1.5% +0.2 454

Others 1,997,113,646 34% -4.8 n/a


Page 82

CENTRAL & SOUTH AMERICA Central & South America Manufacturer Share: Q3 2011


Global Development

Index Nokia 2,252,001,644 37.9% +0.3 106

Samsung 1,087,536,568 18.3% +2.8 102

SonyEricsson 526,191,997 8.9% -1.4 156

LG 450,512,785 7.6% -0.2 184

RIM 440,561,770 7.4% +0.2 77

Apple 420,197,214 7.1% -0.5 64

Motorola 315,019,053 5.3% +0.1 201

Alcatel 91,955,080 1.5% -0.7 529

Others 350,639,600 5.9% -0.8 n/a

Manufacturer share of impressions has remained relatively consistent in Central & South America since Q2. "  Nokia remains the dominant manufacturer, although Samsung’s share increased

38%

18% 9%

8%

7%

7%

5%

2% 6% Nokia

Samsung SonyEricsson LG RIM Apple Motorola Alcatel Others


Page 83


Central & South America Handset and Connected Device Detail: Q3 2011


Development Index

Nokia N2730c 239,460,201 4.0% -1.1 2,054 Nokia C3-00 224,725,014 3.8% +0.4 282 Nokia 6300 193,702,817 3.3% -1.0 180

Apple iPhone 4 189,866,521 3.2% +1.2 78 RIM BlackBerry 8520 180,787,302 3.0% -0.1 102

Nokia 5130 99,613,863 1.7% -0.4 187 Samsung GT-S3650 86,957,447 1.5% -0.1 1,253

Apple iPod Generation IV 83,261,331 1.4% +0.1 96 Samsung GT-S3350 79,274,555 1.3% +0.8 783 Samsung GT-S5230 76,249,439 1.3% -0.4 598

Nokia 5230 76,106,343 1.3% -0.0 225 Nokia X6 71,000,528 1.2% +0.4 200

Nokia E63 62,618,035 1.1% -0.1 95 RIM BlackBerry 9300 62,610,458 1.1% +0.5 87 SonyEricsson E15i 59,655,874 1.0% +0.9 279

Nokia and Samsung devices are the most prevalent in Central & South America, and many over-index compared to the rest of the world.


Page 84


Central & South America Summary: Q3 2011


Nokia 37.6% 37.9% +0.3 Samsung 15.5% 18.3% +2.8

SonyEricsson 10.2% 8.9% -1.4 LG 7.8% 7.6% -0.2 RIM 7.2% 7.4% +0.2


Q2 2011 Q3 2011 Pt. Chg

Nokia OS 21.0% 21.5% +0.5

Symbian OS 16.5% 15.9% -0.6

Android 8.0% 13.0% +5.0



Mobile Web 3,213,636,460 5,311,585,336 65.3%

App 258,515,903 623,030,374 141.0%


Q3 2011 Pt. Chg Brazil 32.6% +1.4

Costa Rica 17.3% -1.0 Venezuela 7.8% -0.6

"   InMobi Central & South America network grew by 70.9% impressions in Q3.

"   The top manufacturers and operating systems remained relatively consistent with Q2, although Android grew more than other platforms.


Page 85


Q2 2011 Q3 2011 % Chg Global

Development Index

Total 10,631,601,793 15,520,493,355 46.0% n/a

Smartphone 6,413,673,369 11,273,971,271 75.8% 142

Advanced 4,217,928,424 4,246,522,084 0.7% 50

Mobile Web 8,000,976,434 10,440,484,209 30.5% 85

App 2,630,625,359 5,080,009,146 93.1% 156

EUROPE SUMMARY

Q3 showed continued mobile ad growth in Europe on the InMobi network. "   InMobi now serves over 15.5 billion

impressions per quarter in Europe.

Mobile ad growth is entirely driven by smartphones, which grew by 75.8% in Q3. "   Smartphones gained over 4.8 billion

impressions over the last quarter and now represent 72% of all mobile ads in the region. With nearly 7 of 10 ads on Smartphones in Europe, brands have the opportunity to market effectively through this mass-reach medium.

Samsung passes Nokia and Apple to become the #1 device manufacturer by mobile ads in Europe. "   After a strong Q3, the Android platform

delivers 33% of mobile ads in Europe.

Europe Regional Profile: Q3 2011


Page 86

EUROPE

Android continues to grow and remains the top mobile platform in the region, with an increase of 7.8 share points in Q3. iPhone OS and Symbian lost share in Q3. "  In Q4 2010 and Q1 2011 Android growth far outpaced the market; this trend reversed in Q2, partially because of the strength

of the Apple iPad. In Q3 Android growth continued.

"  Android and iPhone OS combined represent almost half of ad impressions delivered in Europe.

Europe OS Share: Q3 2011


33%

15% 10%

6%

36%

Android

iPhone OS

Symbian OS

Nokia OS

Others


Development Index

Android 5,120,359,997 33.0% +7.8 147

iPhone OS 2,316,876,617 14.9% -4.8 136

Symbian OS 1,536,220,208 9.9% -2.9 56

Nokia OS 904,316,977 5.8% -1.7 32

Others 5,642,719,556 36.4% +1.6 n/a


Page 87

EUROPE Europe Manufacturer Share: Q3 2011


Global Development

Index Samsung 3,261,277,052 21.0% +3.2 117

Nokia 2,325,210,178 15.0% -3.9 42

Apple 2,316,876,617 14.9% -4.8 136

HTC 1,651,407,634 10.6% +0.3 180

SonyEricsson 788,283,082 5.1% -0.8 89

LG 487,715,717 3.1% -0.5 76

Motorola 183,900,732 1.2% -1.0 45

Others 4,505,822,343 29.0% +7.6 n/a

21%

15%

15% 11%

5% 3% 1%

29%

Samsung Nokia Apple HTC SonyEricsson LG Motorola Others

Samsung became the #1 mobile phone manufacturer by share of ad impressions in Q3. "  Samsung gained 3.2 share points while Nokia and Apple lost 3.9 and 4.8 points, respectively.

"  Devices from the top three manufacturers (Samsung, Nokia and Apple) in Europe represent 50% of all mobile ads in the region.


Page 88

EUROPE

Europe Handset and Connected Device Detail: Q3 2011


Development Index

Apple iPhone 4 1,112,059,797 7.2% +0.2 174 Samsung GT-I9000 759,629,959 4.9% +0.1 412

HTC Desire S 473,919,160 3.1% +3.1 325 Samsung GT-I9100 418,257,477 2.7% +2.2 376

Apple iPad I 401,690,652 2.6% +0.4 187 HTC Desire 335,822,853 2.2% -2.1 454

Apple iPod Generation IV 317,757,528 2.0% +0.1 140 Samsung GT-S5830 279,166,617 1.8% +1.8 363

HTC Wildfire 268,890,880 1.7% +1.4 556 HTC 001HT 266,835,741 1.7% +1.7 127

SonyEricsson E15i 195,350,043 1.3% +0.9 349 Nokia 6300 188,340,463 1.2% -0.4 67 Nokia X6 167,199,821 1.1% +0.6 180

3 of the top 7 devices in the European mobile ecosystem by ad impression are Apple devices. The iPhone remains the #1 device in the region. "  All the top ten devices over-index considerably, demonstrating the unique composition of smartphone devices in the Europe

mobile landscape.


Page 89

EUROPE

Europe Summary: Q3 2011


Samsung 17.8% 21.0% +3.2 Nokia 18.9% 15.0% -3.9 Apple 19.7% 14.9% -4.8 HTC 10.4% 10.6% +0.3



Q2 2011 Q3 2011 % Chg

Android 25.2% 33.0% +7.8

iPhone OS 19.7% 14.9% -4.8

Symbian OS 12.8% 9.9% -2.9


Total 10,631,601,793 15,520,493,355 46.0%

Smartphone 6,413,673,369 11,273,971,271 75.8%

Advanced 4,217,928,424 4,246,522,084 0.7%

Mobile Web 8,000,976,434 10,440,484,209 30.5%

App 2,630,625,359 5,080,009,146 93.1%


Q3 2011 Pt. Chg United Kingdom 23.3% +2.6

Spain 11.1% +3.2 Netherlands 8.5% +3.0

France 7.6% +2.1 Germany 7.6% -4.6 Turkey 6.3% +0.1

"   The InMobi Europe network remains healthy, with 46% growth over the past three months.

"   Spain was fastest growing mobile ad market in Europe, gaining 3.2 share points of regional ad share.

"   Samsung became the #1 manufacturer in Europe by ad impressions.

"   Android, the most popular mobile OS in Europe, delivered one third of total impressions.


Page 90

FRANCE MARKET SUMMARY



Development Index

Global Development

Index Total 587,330,428 1,184,936,368 102% n/a n/a

Smartphone 451,257,169 1,035,225,781 129% 116 164

Advanced 136,073,259 149,710,587 10% 48 24

Mobile Web 353,610,056 587,252,534 66% 74 63

App 233,720,372 597,683,834 156% 154 240


Page 91

41%

26%

21%

6% 7% Android

iPhone OS

RIM OS

Symbian OS

Others

FRANCE OS Share: Q3, 2011



Development Index

Global Development

Index Android 484,573,731 40.9% +4.2 124 182

iPhone OS 304,611,245 25.7% -3.1 172 234

RIM OS 245,599,925 20.7% +8.7 87 216

Symbian OS 70,041,650 5.9% -3.7 60 34

Others 80,109,817 6.8% -6.2 n/a n/a


Page 92


Development Index

Global Development

Index Apple 304,611,245 25.7% -3.1 172 234

Samsung 293,883,209 24.8% +3.2 118 139 RIM 245,599,925 20.7% +8.7 87 216 HTC 92,067,079 7.8% -0.5 73 131

SonyEricsson 55,265,353 4.7% +0.5 92 82 Nokia 52,788,130 4.5% -2.4 30 12

LG 28,442,290 2.4% -0.3 76 58 Nintendo 25,302,248 2.1% -1.9 346 1,114 Motorola 18,552,786 1.6% -2.9 132 59

Sony 16,104,256 1.4% -1.4 207 619 Acer 12,911,299 1.1% +0.4 251 418

Others 39,408,549 3.3% -0.3 n/a n/a

26%

25% 21%

8%

5%

4%

2% 2%

2% 1%

1%

3%

Apple Samsung RIM HTC SonyEricsson Nokia LG Nintendo Motorola Sony Acer Others

FRANCE Manufacturer Share: Q3, 2011



Page 93

FRANCE



Development Index

Global Development


Samsung GT-I9000 91,638,333 7.7% -2.4 158 652 RIM BlackBerry 8520 81,111,304 6.8% +2.8 74 230 RIM BlackBerry 9800 53,158,424 4.5% +2.9 113 263 RIM BlackBerry 9300 48,501,560 4.1% +2.1 104 338

Apple iPad I 42,106,519 3.6% -0.6 137 257 Samsung GT-S5830 37,358,467 3.2% +3.2 175 635


RIM BlackBerry 9700 29,330,683 2.5% +0.6 96 201 SonyEricsson X10i 24,564,806 2.1% +1.1 253 797

Nintendo DSi 23,045,466 1.9% -1.7 358 1173 Nokia X6 21,752,214 1.8% +1.4 170 307

Samsung GT-I5800 19,397,735 1.6% +0.0 284 1832 Apple iPhone 2G 19,114,032 1.6% -5.3 237 155

HTC Wildfire 18,396,647 1.6% +1.0 90 498 HTC Desire S 18,324,805 1.5% +1.5 51 164

Apple iPhone 3G 18,265,462 1.5% +0.1 234 205 HTC Desire 15,394,956 1.3% -1.4 60 272

SonyEricsson E15i 14,915,203 1.3% +0.7 100 349 Samsung Nexus S 14,743,541 1.2% +0.4 372 817 Apple iPhone 3GS 13,847,327 1.2% -1.1 118 146

Samsung GT-P1000 12,776,787 1.1% +1.1 132 104


Page 94

FRANCE

Summary: Q3, 2011


Apple 28.8% 25.7% -3.1 Samsung 21.6% 24.8% +3.2

RIM 12.0% 20.7% +8.7 HTC 8.3% 7.8% -0.5

SonyEricsson 4.2% 4.7% +0.5


Q2 2011 Q3 2011 Pt. Chg

Android 36.6% 40.9% +4.2

iPhone OS 28.8% 25.7% -3.1

RIM OS 12.0% 20.7% +8.7


Total 587,330,428 1,184,936,368 102%

Smartphone 451,257,169 1,035,225,781 129%

Advanced 136,073,259 149,710,587 10%

Mobile Web 353,610,056 587,252,534 66%

App 233,720,372 597,683,834 156%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 10.0% 13.9% +3.9

Samsung GT-I9000 10.2% 7.7% -2.4

RIM BlackBerry 8520 4.1% 6.8% +2.8

RIM BlackBerry 9800 1.5% 4.5% +2.9

RIM BlackBerry 9300 2.0% 4.1% +2.1

Apple iPad I 4.1% 3.6% -0.6

Samsung GT-S5830 0.0% 3.2% +3.2


Samsung GT-I9100 0.3% 2.7% +2.4

RIM BlackBerry 9700 1.9% 2.5% +0.6


Page 95

GERMANY SUMMARY



Development Index

Global Development

Index Total 1,298,389,412 1,184,841,290 -9% n/a n/a

Smartphone 874,406,126 1,013,563,726 16% 115 163

Advanced 423,983,286 171,277,564 -60% 50 25

Mobile Web 1,031,226,788 589,288,391 -43% 74 63

App 267,162,624 595,552,899 123% 154 239


Page 96

49%

31%

5%

5%

2% 8% Android

iPhone OS RIM OS Symbian OS Nokia OS Others

GERMANY OS Share: Q3, 2011



Development Index

Global Development

Index Android 577,859,678 48.8% +20.6 148 217

iPhone OS 372,953,967 31.5% -0.4 211 286

RIM OS 60,934,550 5.1% +0.9 21 54

Symbian OS 56,065,712 4.7% -10.0 48 27

Nokia OS 24,458,714 2.1% -3.4 35 11

Others 92,568,669 7.8% -7.8 n/a n/a


Page 97


Development Index

Global Development

Index Apple 372,953,967 31.5% -0.4 211 286

Samsung 278,130,529 23.5% +9.6 112 131 HTC 201,739,639 17.0% +4.5 160 288 Nokia 70,981,442 6.0% -12.4 40 17 RIM 60,934,550 5.1% +0.9 22 54

SonyEricsson 51,634,043 4.4% -1.2 86 77 LG 50,305,256 4.2% +0.8 135 103

Motorola 34,273,145 2.9% -0.6 244 110 Sony 12,167,273 1.0% -0.6 156 467

Others 51,721,446 4.4% -0.8 n/a n/a

31%

23%

17%

6%

5%

4% 4%

3% 1%

4%

Apple Samsung HTC Nokia RIM SonyEricsson LG Motorola Sony Others

GERMANY Manufacturer Share: Q3, 2011



Page 98

GERMANY



Development Index

Global Development


Samsung GT-I9000 96,339,772 8.1% +2.9 166 685 Apple iPod Generation IV 86,879,558 7.3% +1.2 358 503

Apple iPad I 75,644,789 6.4% +3.7 247 462 Samsung GT-I9100 68,079,391 5.7% +5.2 213 802

HTC Desire S 54,642,622 4.6% +4.6 151 490 HTC Desire 43,131,179 3.6% -0.9 168 763

Samsung GT-S5830 29,706,452 2.5% +2.5 139 505 Motorola MB525 18,954,680 1.6% +0.3 326 611 HTC Desire HD 15,983,818 1.3% -3.0 266 299

LG P990 15,882,677 1.3% +0.7 400 1960 HTC Wildfire 15,557,819 1.3% +1.1 76 422

SonyEricsson X10i 15,504,189 1.3% +0.8 160 503 RIM BlackBerry 8520 14,139,527 1.2% -0.7 13 40

LG P970 12,107,679 1.0% +0.8 322 1277


Page 99

GERMANY

Summary: Q3, 2011


Apple 31.8% 31.5% -0.4 Samsung 13.9% 23.5% +9.6

HTC 12.5% 17.0% +4.5 Nokia 18.4% 6.0% -12.4 RIM 4.2% 5.1% +0.9


Q2 2011 Q3 2011 Pt. Chg

Android 28.2% 48.8% +20.6

iPhone OS 31.8% 31.5% -0.4

RIM OS 4.2% 5.1% +0.9


Total 1,298,389,412 1,184,841,290 -9% Smartphone 874,406,126 1,013,563,726 16% Advanced 423,983,286 171,277,564 -60%

Mobile Web 1,031,226,788 589,288,391 -43%

App 267,162,624 595,552,899 123%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 12.4% 14.1% +1.8

Samsung GT-I9000 5.3% 8.1% +2.9


Apple iPad I 2.7% 6.4% +3.7

Samsung GT-I9100 0.5% 5.7% +5.2

HTC Desire S 0.0% 4.6% +4.6

HTC Desire 4.5% 3.6% -0.9

Samsung GT-S5830 0.0% 2.5% +2.5

Motorola MB525 1.3% 1.6% +0.3


Page 100

ITALY MARKET SUMMARY



Development Index

Global Development

Index Total 327,768,795 523,259,494 60% n/a n/a

Smartphone 199,467,138 375,454,612 88% 96 136

Advanced 128,301,657 147,804,882 15% 114 57

Mobile Web 221,897,868 327,248,139 47% 93 79

App 105,870,927 196,011,355 85% 114 178


Page 101

35%

23%

14%

9%

3%

16% Android iPhone OS Symbian OS RIM OS Nokia OS Others

ITALY OS Share: Q3, 2011



Development Index

Global Development

Index Android 181,238,119 34.6% +14.1 105 154

iPhone OS 121,251,915 23.2% -4.2 155 211

Symbian OS 72,586,941 13.9% -1.6 140 79

RIM OS 45,801,274 8.8% +1.5 37 91

Nokia OS 18,070,763 3.5% -0.4 59 19

Others 84,310,482 16.1% -9.5 n/a n/a


Page 102


Development Index

Global Development

Index Samsung 163,276,505 31.2% +5.1 148 174

Apple 121,251,915 23.2% -4.2 155 211 Nokia 89,768,652 17.2% -1.7 115 48 RIM 45,801,274 8.8% +1.5 37 91 LG 34,516,036 6.6% -1.4 210 160

HTC 28,060,478 5.4% +0.3 50 91 SonyEricsson 10,980,445 2.1% +1.0 41 37

Huawei 8,841,581 1.7% +0.4 302 230 Others 20,762,609 4.0% -0.9 n/a n/a

31%

23%

17%

9%

7%

5%

2% 2%

4%

Samsung Apple Nokia RIM LG HTC SonyEricsson Huawei Others

ITALY Manufacturer Share: Q3, 2011



Page 103

ITALY



Development Index

Global Development


Samsung GT-I9000 34,243,121 6.5% +1.1 134 551 Apple iPad I 20,254,992 3.9% +0.0 150 280

Samsung GT-I9100 17,046,397 3.3% +2.8 121 455 Samsung GT-P1000 14,214,030 2.7% +2.7 334 263 RIM BlackBerry 8520 12,974,562 2.5% +0.3 27 83 Samsung GT-S5570 12,798,564 2.4% +2.4 265 702

Apple iPod Generation IV 12,544,448 2.4% +1.2 117 164 LG P500 8,213,675 1.6% +0.3 365 938

Apple iPhone 3GS 7,428,337 1.4% -2.6 143 177 Nokia 5230 7,397,251 1.4% -0.4 444 248

Samsung GT-S5250 7,100,714 1.4% +0.1 1,225 6719 Samsung GT-S5830 6,979,618 1.3% +1.3 74 269

Apple iPhone 2G 6,856,097 1.3% -3.3 193 126 Nokia 5800d 6,614,441 1.3% -0.4 155 205

RIM BlackBerry 9000 6,533,511 1.2% -0.7 299 713 Samsung GT-S5230 6,365,982 1.2% -1.3 163 567 RIM BlackBerry 9800 5,963,072 1.1% +0.9 29 67 Samsung GT S5230W 5,906,891 1.1% -0.9 423 2,773

HTC Desire S 5,627,273 1.1% +1.1 35 114 HTC Wildfire 5,457,902 1.0% +0.8 60 335

RIM BlackBerry 9300 5,405,940 1.0% +0.5 26 85 SonyEricsson E15i 5,386,140 1.0% +0.9 82 285


Page 104

ITALY

Summary: Q3, 2011


Samsung 26.1% 31.2% +5.1 Apple 27.4% 23.2% -4.2 Nokia 18.9% 17.2% -1.7 RIM 7.3% 8.8% +1.5 LG 8.0% 6.6% -1.4


Q2 2011 Q3 2011 Pt. Chg

Android 20.5% 34.6% +14.1

iPhone OS 27.4% 23.2% -4.2

Symbian OS 15.4% 13.9% -1.6


Total 327,768,795 523,259,494 60%

Smartphone 199,467,138 375,454,612 88%

Advanced 128,301,657 147,804,882 15%

Mobile Web 221,897,868 327,248,139 47%

App 105,870,927 196,011,355 85%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 10.9% 12.7% +1.8

Samsung GT-I9000 5.5% 6.5% +1.1

Apple iPad I 3.8% 3.9% +0.0

Samsung GT-I9100 0.4% 3.3% +2.8

Samsung GT-P1000 0.0% 2.7% +2.7

RIM BlackBerry 8520 2.2% 2.5% +0.3

Samsung GT-S5570 0.0% 2.4% +2.4


LG P500 1.3% 1.6% +0.3



Page 105

SPAIN MARKET SUMMARY



Development Index

Global Development

Index Total 840,317,408 1,725,058,509 105% n/a n/a

Smartphone 590,518,041 1,350,999,912 129% 109 155

Advanced 249,799,367 374,058,597 50% 70 35

Mobile Web 641,228,452 1,213,917,409 89% 105 89

App 199,088,956 511,141,100 157% 91 141


Page 106

41%

31%

11%

8%

2% 7% Android

RIM OS Symbian OS iPhone OS Nokia OS Others

SPAIN OS Share: Q3, 2011



Development Index

Global Development

Index Android 704,568,775 40.8% +10.3 124 182

RIM OS 528,963,592 30.7% +4.5 128 320

Symbian OS 183,979,153 10.7% -3.2 108 61

iPhone OS 144,738,477 8.4% -2.8 56 76

Nokia OS 39,207,068 2.3% +0.7 39 12

Others 123,601,443 7.2% -9.4 n/a n/a


Page 107


Development Index

Global Development

Index RIM 528,963,592 30.7% +4.5 128 320

Samsung 411,307,146 23.8% +6.6 113 133 HTC 204,143,704 11.8% -1.4 111 200 Nokia 197,585,347 11.5% -0.2 76 32 Apple 144,738,477 8.4% -2.8 56 76

LG 50,151,782 2.9% -0.0 93 71 SonyEricsson 49,346,664 2.9% -1.4 56 50

Motorola 30,994,903 1.8% +0.3 152 68 Sony 26,120,825 1.5% -3.7 230 689

Nintendo 19,899,129 1.2% -2.0 187 602 Others 61,806,939 3.6% -0.1 n/a n/a

31%

24% 12%

11%

8%

3%

3% 2%

2% 1%

4%

RIM Samsung HTC Nokia Apple LG SonyEricsson Motorola Sony Nintendo Others

SPAIN Manufacturer Share: Q3, 2011



Page 108

SPAIN



Development Index

Global Development

Index RIM BlackBerry 8520 360,410,158 20.9% +0.8 226 702 Samsung GT-I9000 130,663,778 7.6% -0.9 155 638

RIM BlackBerry 9300 91,927,354 5.3% +2.8 136 440 Apple iPhone 4 80,708,795 4.7% +1.1 65 113

Samsung GT-S5830 67,997,593 3.9% +3.9 219 795 HTC Wildfire 57,171,280 3.3% +3.0 191 1064 HTC Desire 51,485,541 3.0% -4.1 138 626

Samsung GT-I9003 45,678,677 2.6% +2.6 500 1238 HTC Desire S 43,293,536 2.5% +2.5 82 267

Samsung GT-S5570 35,640,577 2.1% +2.1 224 593 Samsung GT-I9100 35,032,295 2.0% +1.8 75 284

Nokia 5800d 29,364,016 1.7% -0.6 208 276 Nokia N97 23,691,580 1.4% +0.9 279 487

RIM BlackBerry 9800 21,322,148 1.2% +0.8 31 73 Nokia X6 20,483,924 1.2% +0.1 110 198

Sony PlayStation Portable 19,344,209 1.1% -2.6 247 695 Samsung GT S5230W 19,125,864 1.1% -0.8 415 2723

Apple iPad I 18,219,134 1.1% -0.4 41 76 Nintendo DSi 17,319,573 1.0% -1.5 185 606


Page 109

SPAIN

Summary: Q3, 2011


RIM 26.2% 30.7% +4.5 Samsung 17.2% 23.8% +6.6

HTC 13.2% 11.8% -1.4 Nokia 11.6% 11.5% -0.2 Apple 11.2% 8.4% -2.8


Q2 2011 Q3 2011 Pt. Chg

Android 30.5% 40.8% +10.3

RIM OS 26.2% 30.7% +4.5

Symbian OS 13.9% 10.7% -3.2


Total 840,317,408 1,725,058,509 105%

Smartphone 590,518,041 1,350,999,912 129%

Advanced 249,799,367 374,058,597 50%

Mobile Web 641,228,452 1,213,917,409 89%

App 199,088,956 511,141,100 157%


Q2 2011 Q3 2011 Pt. Chg

RIM BlackBerry 8520 20.1% 20.9% +0.8

Samsung GT-I9000 8.5% 7.6% -0.9

RIM BlackBerry 9300 2.6% 5.3% +2.8

Apple iPhone 4 3.6% 4.7% +1.1

Samsung GT-S5830 0.0% 3.9% +3.9

HTC Wildfire 0.3% 3.3% +3.0

HTC Desire 7.1% 3.0% -4.1

Samsung GT-I9003 0.0% 2.6% +2.6

HTC Desire S 0.0% 2.5% +2.5

Samsung GT-S5570 0.0% 2.1% +2.1


Page 110

UK MARKET SUMMARY



Development Index

Global Development

Index Total 2,202,021,173 3,611,175,012 64% n/a n/a

Smartphone 1,767,570,041 3,040,423,654 72% 117 165

Advanced 434,451,132 570,751,358 31% 45 23

Mobile Web 1,520,138,863 2,709,149,583 78% 112 95

App 681,882,310 902,025,429 32% 76 119


Page 111

16%

16%

5%

3%

61%

iPhone OS

Android

Symbian OS

Nokia OS

Others

UK OS Share: Q3, 2011



Development Index

Global Development

Index iPhone OS 565,461,148 15.7% -10.7 105 142

Android 563,110,279 15.6% -1.3 47 69

Symbian OS 177,658,880 4.9% -0.6 50 28

Nokia OS 119,284,997 3.3% +1.1 57 18

Others 2,185,659,707 60.5% +11.5 n/a n/a


Page 112


Development Index

Global Development

Index Apple 565,461,148 15.7% -10.7 105 142 Nokia 279,909,429 7.8% +1.3 52 22

Samsung 275,660,025 7.6% -1.2 36 43 HTC 260,264,609 7.2% -1.1 68 122

SonyEricsson 104,608,091 2.9% -0.9 57 51 LG 39,987,520 1.1% -0.8 35 27

Others 2,085,284,190 57.7% +13.4 na na

16%

8%

8%

7%

3% 1%

58%

Apple

Nokia

Samsung

HTC

SonyEricsson

LG

Others

UK Manufacturer Share: Q3, 2011



Page 113

UK



Development Index

Global Development


Apple iPad I 104,977,813 2.9% +0.6 112 211 Apple iPod Generation IV 78,369,822 2.2% -0.0 106 149

HTC Desire S 76,730,700 2.1% +2.1 70 226 HTC Wildfire 66,198,001 1.8% +1.3 106 589

Samsung GT-I9000 61,301,981 1.7% -0.8 35 143 Apple iPhone 3GS 55,117,321 1.5% -2.2 154 190

HTC Desire 51,584,728 1.4% -2.8 66 299 Samsung GT-I9100 48,621,153 1.3% +1.0 50 188

Nokia E71 44,580,371 1.2% +1.0 217 192


Page 114

UK

Summary: Q3, 2011


Apple 26.4% 15.7% -10.7 Nokia 6.5% 7.8% +1.3

Samsung 8.8% 7.6% -1.2 HTC 8.4% 7.2% -1.1



Q2 2011 Q3 2011 Pt. Chg

iPhone OS 26.4% 15.7% -10.7

Android 16.9% 15.6% -1.3

Symbian OS 5.5% 4.9% -0.6


Total 2,202,021,173 3,611,175,012 64%

Smartphone 1,767,570,041 3,040,423,654 72%

Advanced 434,451,132 570,751,358 31%

Mobile Web 1,520,138,863 2,709,149,583 78%

App 681,882,310 902,025,429 32%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 8.8% 6.6% -2.3

Apple iPad I 2.3% 2.9% +0.6

Apple iPod Generation IV 2.2% 2.2% -0.0

HTC Desire S #N/A 2.1% n/a

HTC Wildfire 0.5% 1.8% +1.3

Samsung GT-I9000 2.5% 1.7% -0.8


HTC Desire 4.2% 1.4% -2.8

Samsung GT-I9100 0.4% 1.3% +1.0

Nokia E71 0.2% 1.2% +1.0


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Q2 2011 Q3 2011 % Chg Global

Development Index


Mobile Web 2,820,348,353 4,067,687,298 44.2% 95

App 1,090,067,857 1,340,288,720 23.0% 118

MIDDLE EAST SUMMARY

Middle East mobile impressions grew by 38.3% over the past quarter on the InMobi network. "   InMobi now serves over 5.4 billion

impressions per quarter in the Middle East. The volume of mobile impressions in the Middle East signifies the reach mobile devices can offer local, regional and global brands.

Mobile ad growth is mostly driven by smartphones. "   Smartphone impressions outnumber

advanced phone impressions by more than 2-to-1, and grew at a faster rate.

Over 3 quarters of ads were delivered via mobile web. "   While app impressions continue to grow,

mobile web impressions are driving growth

Middle East Regional Profile: Q3 2011


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MIDDLE EAST

iPhone OS impressions fell by almost 10 points, while Android impressions increased by 8.5 points. "  Symbian OS remains the top platform with a 2.5 point increase since Q2.

"  Android impressions are still low compared to the global index.

Middle East OS Share: Q3 2011


41%

21%

14%

10%

7% 7% Symbian OS

iPhone OS

Android

RIM OS

Nokia OS

Others


Development Index

Symbian OS 2,217,600,715 41.0% +2.5 233

iPhone OS 1,114,162,926 20.6% -9.8 187

Android 769,935,929 14.2% +8.5 63

RIM OS 521,370,476 9.6% +3.3 101

Nokia OS 402,098,848 7.4% -1.7 41

Others 382,807,124 7.1% -2.8 n/a


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MIDDLE EAST Middle East Manufacturer Share: Q3 2011


Global Development

Index Nokia 2,602,177,411 48.1% +0.8 135

Apple 1,114,162,926 20.6% -9.8 187

Samsung 683,124,831 12.6% +6.3 71

RIM 521,370,476 9.6% +3.3 101

SonyEricsson 238,581,754 4.4% -1.2 78

HTC 121,192,068 2.2% +0.8 38

Others 127,366,551 2.4% -0.2 n/a

Apple fell by 9.8 share points in Q3, increasing the gap with Nokia, the top manufacturer in the region by ad impressions. "  Samsung and RIM posted modest increases.

48%

21%

13%

10%

4%

2% 2%

Nokia Apple Samsung RIM SonyEricsson HTC Others


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MIDDLE EAST

Middle East Handset and Connected Device Detail: Q3 2011


Development Index

Apple iPhone 4 354,618,882 6.6% +0.8 159 Apple iPhone 3G 346,222,093 6.4% +2.2 849

Samsung GT-I9000 219,341,895 4.1% +1.3 342 Nokia E63 209,261,777 3.9% +0.5 350

Apple iPod Generation IV 191,712,376 3.5% +0.8 243 Nokia E71 171,666,580 3.2% +0.2 493 Nokia N73 161,706,306 3.0% -0.1 237

Apple iPad I 154,235,665 2.9% +0.4 207 RIM BlackBerry 8520 152,786,478 2.8% +0.4 95 Samsung GT-P1000 152,502,475 2.8% +2.8 273

Nokia E5-00 148,618,772 2.7% +0.8 992 Nokia 6300 131,662,097 2.4% -1.0 135

Nokia 5800d 128,348,555 2.4% +0.5 384 Nokia 6120c 119,506,862 2.2% -0.2 273 Nokia E72 118,490,436 2.2% +0.4 824

The Apple iPhone 4 and iPhone 3G are the top handsets in the region by share of impressions. "  iPhone 3G impressions in particular over-index in the Middle East.


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MIDDLE EAST

Middle East Summary: Q3 2011


Nokia 47.3% 48.1% +0.8 Apple 30.4% 20.6% -9.8

Samsung 6.4% 12.6% +6.3 RIM 6.3% 9.6% +3.3



Q2 2011 Q3 2011 Pt. Chg

Symbian OS 38.5% 41.0% +2.5

iPhone OS 30.4% 20.6% -9.8

Android 5.7% 14.2% +8.5



Mobile Web 2,820,348,353 4,067,687,298 44.2%

App 1,090,067,857 1,340,288,720 23.0%


Q3 2011 Pt. Chg Saudi Arabia 44.4% +2.7

UAE 13.6% +0.9 Iran 11.9% -2.8

"   InMobi’s Middle East network grew by 38.3% impressions into Q3, mostly driven by Smartphones.

"   Within the region, impressions in Saudi Arabia grew the most.

"   Apple iOS share of impressions fell while Android share increased.


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Q2 2011 Q3 2011 % Chg Global

Development Index


Mobile Web 9,271,810,268 12,718,755,119 37.2% 60

App 9,264,874,073 13,895,835,841 50.0% 249

NORTH AMERICA SUMMARY

North America Regional Profile: Q3 2011 North America mobile impressions grew by 43.6% over the past quarter on the InMobi network. "  InMobi now serves over 26.6 billion impressions

per quarter in North America. The volume of mobile impressions in North America signifies the reach mobile devices can offer local, regional and global brands.

Mobile ad growth is mostly driven by Smartphones, which grew by 51.2%, versus 16.8% growth among advanced phone ad impressions in Q3. "  Smartphones gained over 7.3 billion impressions

over the last quarter and now represent 82% of all mobile ads in the region. With nearly 4 of 5 ads on smartphones in North America, brands have ample opportunity to market effectively through this mass-reach medium.

50% of mobile ads in North America are displayed in applications. "  With the significant focus of mobile developers

and interest from the ecosystem, mobile in-app ad impressions now represent 5 of every 10 ads seen on a smartphone.


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NORTH AMERICA North America OS Share: Q3 2011


40%

21%

19%

6%

6% 8% Android

iPhone OS

RIM OS

Symbian OS

Nokia OS

Others


Development Index

Android 10,737,930,549 40.3% +6.8 180

iPhone OS 5,539,595,828 20.8% -8.8 189

RIM OS 5,127,230,843 19.3% +6.2 201

Symbian OS 1,677,674,328 6.3% -0.8 36

Nokia OS 1,485,761,968 5.6% +0.6 31

Others 2,046,397,444 8% -4.0 n/a

iPhone OS is losing share of impressions to RIM OS and Android, which remains the #1 platform in the region. "  Android and RIM OS share increased to 6.8 and 6.2, respectively, while iPhone impressions declined by 8.8 points.

"  The Nokia and Symbian OS’s are top global mobile platforms based on ad share but index extremely low in North America with global development indices of 31 and 36, respectively.


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NORTH AMERICA North America Manufacturer Share: Q3 2011


Global Development

Index Apple 5,539,595,828 20.8% -8.8 189

RIM 5,127,230,843 19.3% +6.2 201

HTC 3,429,932,122 12.9% +0.3 218

Nokia 3,098,919,932 11.6% +0.1 33

Samsung 3,084,426,789 11.6% +3.7 65

LG 1,906,662,320 7.2% +0.2 174

Motorola 1,840,816,034 6.9% -2.1 262

SonyEricsson 348,220,170 1.3% -0.4 23

Others 2,238,786,922 8.4% +0.7 n/a

21%

19%

13% 12%

12%

7%

7%

1% 8% Apple

RIM HTC Nokia Samsung LG Motorola SonyEricsson Others

Apple remains the #1 Manufacturer in the region, however it lost 8.8 share points in Q3 2011. "  Apple is losing share of impressions to Android and RIM in North America

"  Due to high smartphone penetration and usage rates in North America, Apple, RIM, HTC, and Motorola over-index in North America when compared with their global share


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NORTH AMERICA

North America Handset and Connected Device Detail: Q3 2011


Development Index

Apple iPhone 4 1,387,115,482 5.2% +0.1 126 RIM BlackBerry 9800 1,130,486,100 4.2% +3.0 249 RIM BlackBerry 8520 1,118,879,203 4.2% -0.0 141

Apple iPod Generation IV 851,287,999 3.2% +1.1 219 Apple iPod Generation II 680,555,900 2.6% -1.8 397

RIM BlackBerry 9700 601,886,759 2.3% +0.9 183 Samsung SPH-M820-BST 584,650,888 2.2% n/a 428

Apple iPhone 3GS 574,518,894 2.2% -1.0 269 Apple iPad I 563,663,658 2.1% +0.1 153

RIM BlackBerry 9300 516,100,880 1.9% +0.8 160 LG LS670 501,911,065 1.9% +0.1 429

Apple iPhone 2G 499,910,953 1.9% -3.1 180 Samsung GT-P1000 491,023,021 1.8% n/a 179

Apple iPod Generation I 472,653,814 1.8% -3.1 362 HTC ADR6300 426,172,380 1.6% -1.1 425

7 of the top 15 devices in North America are manufactured by Apple. "  All the top ten devices over-index considerably compared to their global share, underling the unique composition of

smartphone devices in the North America mobile eco-system.


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NORTH AMERICA

North America Summary: Q3 2011


Apple 29.6% 20.8% -8.8 RIM 13.1% 19.3% +6.2 HTC 12.6% 12.9% +0.3 Nokia 11.6% 11.6% +0.1

Samsung 7.9% 11.6% +3.7


Q2 2011 Q3 2011 Pt. Chg

Android 33.5% 40.3% +6.8

iPhone OS 29.6% 20.8% -8.8

RIM OS 13.1% 19.3% +6.2



Mobile Web 9,271,810,268 12,718,755,119 37.2%

App 9,264,874,073 13,895,835,841 50.0%


Q3 2011 Pt. Chg USA 70.8% -3.3

Canada 16.9% +5.3 Mexico 10.4% -2.1

"   The InMobi North America network grew by 43.6% impressions in Q3, mostly driven by smartphones.

"   Within the region, Canada was fastest growing mobile ad market, gaining +5.3 share points of regional ad share.

"   RIM OS began catching up to iPhone OS, the #2 mobile platform in the region by mobile ad impressions. The difference between the 2 is now only 1.5 share points.


Page 125

MEXICO MARKET SUMMARY



Development Index

Global Development

Index Total 2,306,821,648 2,765,003,595 20% n/a n/a

Smartphone 1,100,591,250 1,408,643,167 28% 67 104

Advanced 1,206,230,398 1,356,360,428 12% 283 95

Mobile Web 2,174,514,018 2,501,720,496 15% 189 115

App 132,307,630 263,283,099 99% 18 45


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35%

13% 10%

10%

8%

24%

RIM OS Nokia OS Android Symbian OS iPhone OS Others

MEXICO OS Share: Q3, 2011



Development Index

Global Development

Index RIM OS 970,630,321 35.1% +6.0 182 366

Nokia OS 354,376,777 12.8% +1.6 230 70

Android 287,456,103 10.4% +5.9 26 46

Symbian OS 278,109,036 10.1% -4.1 160 57

iPhone OS 220,011,755 8.0% -6.5 38 72

Others 654,419,603 23.7% -3.0 n/a n/a


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Development Index

Global Development

Index RIM 970,630,321 35.1% +6.0 182 366

Nokia 603,281,689 21.8% -1.5 187 61 LG 291,688,567 10.5% +1.7 147 256

Samsung 225,570,470 8.2% +2.4 70 46 Apple 220,011,755 8.0% -6.5 38 72

Motorola 130,255,024 4.7% +1.9 68 179 SonyEricsson 129,908,310 4.7% -0.9 359 83

Sony 55,537,972 2.0% -1.5 533 914 Nintendo 42,600,618 1.5% -1.1 470 804 Others 95,518,869 3.5% -0.7 n/a n/a

35%

22%

11%

8%

8%

5% 5%

2% 2%

3% RIM Nokia LG Samsung Apple Motorola SonyEricsson Sony Nintendo Others

MEXICO Manufacturer Share: Q3, 2011



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MEXICO



Development Index

Global Development

Index RIM BlackBerry 8520 570,889,707 20.6% +1.9 491 693

Nokia C3-00 227,942,412 8.2% +2.2 807 613 RIM BlackBerry 9300 92,007,777 3.3% +1.7 172 275

Nokia 6300 77,369,826 2.8% -1.3 658 155 Apple iPod Generation IV 66,532,647 2.4% -2.0 75 165

Apple iPhone 4 64,742,262 2.3% -0.1 45 57 Nokia 5530 63,328,064 2.3% -1.4 980 960

LG LG-C305 56,761,299 2.1% +2.1 1,022 3826 Motorola i1 50,350,263 1.8% +1.1 431 1337 LG GM360 48,708,557 1.8% -0.1 1,001 3078

Sony PlayStation Portable 47,430,675 1.7% -1.2 610 1063 Samsung GT S5560 47,353,726 1.7% -0.3 1,002 2702 RIM BlackBerry 9800 46,140,591 1.7% +1.1 39 98 Samsung GT-S3350 42,781,041 1.5% +1.1 958 907 RIM BlackBerry 9550 40,471,754 1.5% +0.5 324 1322

Nintendo DSi 36,471,360 1.3% -0.9 479 796 RIM BlackBerry 9700 33,712,384 1.2% +0.3 54 99 RIM BlackBerry 8530 33,669,960 1.2% 0.0 96 393 Samsung GT-M3710 31,399,243 1.1% 0.0 1,010 2,697

LG P500h 28,783,003 1.0% +0.6 493 1,014


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MEXICO

Summary: Q3, 2011


RIM 29.1% 35.1% +6.0 Nokia 23.3% 21.8% -1.5

LG 8.8% 10.5% +1.7 Samsung 5.8% 8.2% +2.4

Apple 14.4% 8.0% -6.5


Q2 2011 Q3 2011 Pt. Chg

RIM OS 29.1% 35.1% +6.0

Nokia OS 11.2% 12.8% +1.6

Android 4.5% 10.4% +5.9


Total 2,306,821,648 2,765,003,595 20%

Smartphone 1,100,591,250 1,408,643,167 28%

Advanced 1,206,230,398 1,356,360,428 12%

Mobile Web 2,174,514,018 2,501,720,496 15%

App 132,307,630 263,283,099 99%


Q2 2011 Q3 2011 Pt. Chg

RIM BlackBerry 8520 18.8% 20.6% +1.9

Nokia C3-00 6.0% 8.2% +2.2

RIM BlackBerry 9300 1.6% 3.3% +1.7

Nokia 6300 4.1% 2.8% -1.3

Apple iPod Generation IV 4.4% 2.4% -2.0

Apple iPhone 4 2.4% 2.3% -0.1

Nokia 5530 3.7% 2.3% -1.4

LG LG-C305 0.0% 2.1% +2.1

Motorola i1 0.8% 1.8% +1.1

LG GM360 1.8% 1.8% -0.1


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USA SUMMARY



Development Index

Global Development

Index Total 13,745,120,097 18,850,485,743 37% n/a n/a

Smartphone 11,473,435,354 16,653,417,907 45% 107 167

Advanced 2,271,684,743 2,197,067,836 -3% 60 20

Mobile Web 5,055,428,448 5,814,717,016 15% 65 39

App 8,689,691,649 13,035,768,727 50% 132 329


Page 131

52%

26%

10%

3% 3%

6% Android iPhone OS RIM OS Symbian OS Nokia OS Others

USA OS Share: Q3, 2011



Development Index

Global Development

Index Android 9,881,963,885 52.4% +9.9 130 233

iPhone OS 4,859,487,305 25.8% -8.4 124 234

RIM OS 1,856,490,433 9.8% +4.1 51 103

Symbian OS 621,259,882 3.3% -1.4 52 19

Nokia OS 531,559,232 2.8% -0.3 51 15

Others 1,099,725,007 5.8% -3.9 n/a n/a


Page 132


Development Index

Global Development

Index Apple 4,859,487,305 25.8% -8.4 124 234 HTC 3,158,131,936 16.8% +0.7 130 283

Samsung 2,568,737,894 13.6% +5.0 118 76 RIM 1,856,490,433 9.8% +4.1 51 103

Motorola 1,652,883,105 8.8% -2.5 127 332 LG 1,538,534,842 8.2% +0.5 114 198

Nokia 1,138,590,683 6.0% -1.5 52 17 Others 2,077,629,545 11.0% +2.1 n/a n/a

26%

17%

14%

10%

9%

8%

6%

11%

Apple HTC Samsung RIM Motorola LG Nokia Others

USA Manufacturer Share: Q3, 2011



Page 133

USA



Development Index

Global Development

Index Apple iPhone 4 1,162,597,655 6.2% +0.4 118 150

Apple iPod Generation IV 657,180,592 3.5% +2.1 109 239 Apple iPod Generation II 650,648,146 3.5% -2.2 135 536

Samsung SPH-M820-BST 580,226,464 3.1% +3.1 140 599 Apple iPhone 3GS 551,398,944 2.9% -1.0 136 365

RIM BlackBerry 9800 509,211,788 2.7% +2.2 64 159 LG LS670 498,173,168 2.6% +0.2 140 601

Apple iPad I 484,497,272 2.6% +0.3 121 186 Apple iPhone 2G 475,292,976 2.5% -3.3 134 242

Samsung GT-P1000 471,716,841 2.5% +2.5 136 242 Apple iPod Generation I 431,130,480 2.3% -3.5 129 466

HTC ADR6300 417,073,539 2.2% -1.3 138 588 Huawei M860 398,324,053 2.1% -0.7 140 596

Motorola DroidX 384,447,363 2.0% -1.5 140 572 Motorola Droid 2 348,870,682 1.9% -0.3 140 582 HTC PC36100 314,193,533 1.7% -2.6 139 577 HTC Desire HD 291,680,714 1.5% +0.0 136 343 Motorola Droid 289,958,490 1.5% -0.3 140 578 HTC Glacier 255,638,003 1.4% -0.5 137 575

RIM BlackBerry 8530 254,258,163 1.3% +0.2 106 436 HTC ADR6400L 246,015,903 1.3% +1.3 140 599 Apple iPhone 3G 239,518,794 1.3% -0.8 127 169

LG MS690 218,823,260 1.2% +0.2 140 601


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USA

Summary: Q3, 2011


Apple 34.2% 25.8% -8.4 HTC 16.0% 16.8% +0.7

Samsung 8.6% 13.6% +5.0 RIM 5.7% 9.8% +4.1

Motorola 11.3% 8.8% -2.5


Q2 2011 Q3 2011 Pt. Chg

Android 42.6% 52.4% +9.9

iPhone OS 34.2% 25.8% -8.4

RIM OS 5.7% 9.8% +4.1


Total 13,745,120,097 18,850,485,743 37% Smartphone 11,473,435,354 16,653,417,907 45% Advanced 2,271,684,743 2,197,067,836 -3%

Mobile Web 5,055,428,448 5,814,717,016 15%

App 8,689,691,649 13,035,768,727 50%


Q2 2011 Q3 2011 Pt. Chg

Apple iPhone 4 5.8% 6.2% +0.4


Apple iPod Generation II 5.6% 3.5% -2.2

Samsung SPH-M820-BST 0.0% 3.1% +3.1


RIM BlackBerry 9800 0.5% 2.7% +2.2

LG LS670 2.4% 2.6% +0.2

Apple iPad I 2.3% 2.6% +0.3

Apple iPhone 2G 5.9% 2.5% -3.3

Samsung GT-P1000 0.0% 2.5% +2.5


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MEASURES AND TERM DEFINITIONS

Measures: Available Impressions: The total number of ads requests made to the InMobi network % Share (of Available Impressions): The % of total available impressions in the specified region allocated to the inventory type, device, manufacturer, or OS under analysis. Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified region or country relative to that same inventory type, device, manufacturer, or OS share globally. Regional Development Index: Global Development Index: An index of the % share of the inventory type, device, manufacturer, or OS under analysis in the specified country relative to that same inventory type, device, manufacturer, or OS share in the relevant region. % Chg: The percentage change in absolute value between two different time periods. Pt Chg: The difference between two share percentages for an inventory type, device, manufacturer, or OS under analysis in different time periods.

Definitions: Smartphone: Any impression served to an iPhone OS, Android OS, RIM OS, webOS, Windows Mobile OS, Linux Smartphone OS, Palm OS, Nokia N & E Series Phones, or Samsung Bada. Advanced: Any impression served to any OS or handset not included in the smart phone definition above. Mobile Web: Any impression served using Wireless Application Protocol (WAP) which is an open international standard for application-layer network communications in a wireless-communication environment. App (Application): Any impressions served to a mobile application resident on the consumer mobile device. Carrier: The mobile network operator (MNO), carrier service provider (CSP), wireless service provider, wireless carrier, or cellular company providing service for mobile phone subscriber served the impression. OS (Operating System): The system software (programs and data) running on the mobile devices that manages the hardware and provides common services for execution of various application software receiving the impression. Handsets and Connected Device: The make and model of the mobile device receiving the impression. Manufacturer: The OEM manufacturer of the mobile device receiving the impression. Other: An aggregation of any remaining impressions not specifically detailed previously. Typically an aggregation of everything under 1% share.

InMobi Regional Definitions: InMobi defines all regions per Wikipedia with the following modifications: “Asia Pacific” includes the 15 Oceania countries as listed in Wikipedia. “South America” includes South & Central Americas as listed in Wikipedia.

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This data is part of a series of network reports that are released monthly. Additional regions and markets will be released throughout the quarter. Release Schedule Once a quarter InMobi will release a full data report which will include global, regional and country data views. The next full release is planned for mid January. Infographics with monthly data will be available in November and December. Monthly data updates including key information by market will be released via our mailing lists and website. While we move to a quarterly release schedule, we will still continue to release insightful data on key markets across regions on a monthly basis. These releases will shed light on emerging trends and unique developments specific to those key markets. Open Source Research: Getting Involved Objective industry analysts and thought-leaders are encouraged to comment, question, and participate. We will be sure to consider and update the research based on feedback and questions to improve the quality for all end users. To join our monthly research mailing list, contact us at [email protected] To download the full reports, visit us at www.InMobi.com/research

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