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Small businesses need to find cost-effective tools that will help them grow in any economy. These are the slides I used in my presentation to the Small Business Development Centers' counselors. The presentation included information on one-to-one communication tools (VoIP, Skype), one-to-many (social media), how to put on a cost-effective teleclass or webinar, and some alternatives to costly software.
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Rich Brooksflyte new mediahttp://www.flyte.bizhttp://www.flyteblog.comhttp://twitter.com/therichbrooks
FLYTE SCHOOL
Putting Almost No-cost Web-based Tools to Work for Small Business
http://flickr.com/photos/booleansplithttp://flickr.com/photos/wili
HOLISTIC WEB MARKETING
• Attraction
• Retention
• Conversion
• Measurement
http://www.flickr.com/photos/myklroventine/
ONE-ON-ONE COMMUNICATIONS
• VoIP
• Skype
http://www.flickr.com/photos/re-ality/
ONE-TO-MANY COMMUNICATIONS
• Teleclasses
• Webinars
• Social Media
• Blog/Podcasts
http://www.flickr.com/photos/stignygaard/
LISTENING TOOLS
• Twitter Search
• Google Alerts
• RSS
http://www.flickr.com/photos/22746515@N02/
ONLINE APPLICATIONS
• Office alternatives
• Project Management
• CRM
• Photoshop alternatives
• Wikis
VOIP
• Voice over Internet Protocol
• Inexpensive
• Local vendors
• Bells & whistles
SKYPE
• Free Internet calls
• Dirt cheap mobile or land line calls
• Video, chat, voicemail, file transfers
• http://www.skype.com AlaskaConnect to Web siteRetail applications
SKYPE
skype call?
KEYWORD ANALYSIS
• Paid Keyword Analysis Tools:
• KeywordDiscovery.com
• WordTracker.com
KEYWORD ANALYSIS
• Free Keyword Analysis Tools:
• Google AdWords Keyword Tool • (https://adwords.google.com/select/KeywordToolExternal)
• SEOBook Keyword Tool• (http://tools.seobook.com/keyword-tools/seobook/)
TELECLASSES & WEBINARS
• Determine the purpose
• Choose your tools
• Market it
FREE TELECLASS SITES
• Freeconferencecall.com
• Freeconference.com
TELECLASS TIPS
• Mute callers
• Mute chimes
• Record the call
http://www.flickr.com/photos/comedynose/
INEXPENSIVE WEBINARS
• Yugma.com
• Glance.net
• Webex.com
• GotoWebinar.com
WEBINAR TIPS
• Increase slide count
• Mix w/live action
• Slideshare.net
http://www.flickr.com/photos/therichbrooks
TO CHARGE OR NOT TO CHARGE
• Higher perceived value
• Less absenteeism
• Fewer tire kickers
• Nice to get paid
E-COMMERCE OPTIONS
• PayPal & e-Junkie
• Eventbrite
MARKETING WEBINARS
• Web site
MARKETING WEBINARS
• Email marketing
MARKETING WEBINARS
• Blog
MARKETING WEBINARS
• Social media
SOCIAL MEDIA SERVICES
WHERE DO YOU START?
• Your Blog
• Most established tool
• Hub of social media universe
• SEO
• Home for Intellectual Property
THREE FACES OF BLOGS
THREE FACES OF BLOGS
THREE FACES OF BLOGS
SOCIAL MEDIA “BIG THREE”
THE IMPORTANCE OF VIDEO
TIME MANAGEMENT
• Ping.fm (status updates)
• TubeMogul (video uploads)
• TweetDeck (Twitter & FB app)
• FriendFeed (for monitoring)
HOW TO BUILD AN AUDIENCE
• Complete your profile
• Upload your contacts
• Build organically
• Provide value
http://www.flickr.com/photos/sharif/
SEARCH.TWITTER.COM
GOOGLE ALERTS
OFFICE ALTERNATIVES
PROJECT MANAGEMENT
PROJECT MANAGEMENT
PROJECT MANAGEMENT
PROJECT MANAGEMENT
PROJECT MANAGEMENT
CUSTOMER RELATIONSHIP MGT
CUSTOMER RELATIONSHIP MGT
CUSTOMER RELATIONSHIP MGT
CUSTOMER RELATIONSHIP MGT
GOOGLE ANALYTICS
GOOGLE ANALYTICS
GOOGLE ANALYTICS
GOOGLE ANALYTICS
GOOGLE ANALYTICS
PHOTOSHOP ALTERNATIVES
• Picasa.com
• Pixlr.com
• Photoshop.com
WIKIS
• Mediawiki.org
• Wetpaint.com
THANK YOU
Rich Brooksflyte new media136 Commercial St., Ste 201Portland, ME 04101
http://www.flyte.bizhttp://www.flyteblog.comhttp://twitter.com/therichbrooks
