Purity ProductionsThe Experiential Production Agency

Experts in our field

We pride ourselves on our close-knit team, each

specialised in building brand experiences through;

• Experiential Production

• Field Marketing

• People / Talent Management

• Event Management

• Conference organising

• Television production

• Digital Consulting

Our approach - PURE thinking

PURE thinking is a state of mind that runs through the heart of Purity.

This thinking underpins everything we do and gives us clarity on every brief.

How we’re different

PureTalent

We recruit, train and manage our own extensive

database of Brand Ambassadors, Promotional Staff

and Models at Purity

Purity has a clear objective to retain and supply only

the very best staff in the industry and we achieve this

through our on-line portal, Spectrum.

Spectrum has a number platforms enabling efficient

management of the staffing process. For

promotional staff, it provides a way to communicate

and keep our staff informed of any news, updates

and most importantly job alerts.

Spectrum also allows clients to view staff profiles,

select preferred staff and view reports and budgets

all online – creating a centralised and ultimately

efficient communication and management tool.

How we showed consumers the future of television...

BRIEF:

Create & deliver a roadshow to showcase the latest

development in Samsung SMART TV – promoting

the future of television.

EXPERIENCE:

Touring roadshow produced by Purity visiting city

centres, shopping centres and key retail destination

stores.

Two teams working simultaneously over an eight

week period – following intensive training course.

Consumers invited to experience Samsung SMART

TV and functionalities including 3DTV.

Purity liaised with locally appointed retailers to drive

product range visibility in-store with consumers

directed to store following interaction.

OUTCOME:

Demonstration target exceeded by 116%

Significant sales uplift reported throughout campaign

by retailers supporting activation.

Future activity secured for 2011

Why we made a giant tractor cake...

BRIEF:

Support Touch PR on the 10th anniversary of the

Assured Food Standards, Red Tractor campaign.

Requirement included a breakfast press briefing,

external photo call and lunch customer briefing ...

and the construction of a giant Red Tractor Cake.

EXPERIENCE:

Breakfast briefing and lunch reception held at Skylon

• Photo call held on Southbank including the siting of

a 6ft Red Tractor cake towed into position by a

Massey Ferguson tractor (ensuring compliance with

Lambeth Council & Southbank Management).

OUTCOME:

“Mixing a six foot tractor cake, high profile celebrity

and members of parliament in a central London

location could be a recipe for disaster.... Not

with Purity on the case. The whole day was a slick,

perfectly orchestrated, high profile industry event

which was attended by a large number of the national

media” Jo Ramonell, Touch PR.

How we encouraged bands to battle with each other...

BRIEF:

Support Cheil Worldwide in the creation and delivery

of the first Samsung Mobile Live campaign in the UK.

Campaign to support and promote the launch of the

Samsung Monte mobile phone targeted at 16-24 year

old consumers.

EXPERIENCE:

Battle of the Bands roadshow created and toured to

shopping centres throughout the UK.

Local unsigned acts invited to participate for the

chance to win £10,000 in studio time.

Purity also collaborated with RED PR to drive

awareness, entry and online voting.

OUTCOME:

Over 100 acts registered to participate in

competition, 45,000 online votes to crown ‘Missing

Link’ from Manchester as winners.

Missing Link go onto record first album in studio.

Why we had acrobats performing in a 5* hotel...

BRIEF:

Create an event at a prestigious central London

location to launch a new satellite aviation product.

EXPERIENCE:

Product launch hosted at Claridges, Mayfair to press

and key industry delegates.

Purity managed venue liaison and full event

production, including post launch reception.

Hospitality at Albert Hall managed by Purity for VIP’s

identified following event.

OUTCOME:

Purity has worked with ARINC for four years working

on conferences and customers meetings in Dubai,

Rome, Windsor and Edinburgh.

We managed all delegate contact, content provision,

staging, A/V, filming and editing.

“We have now worked with Purity since 2007 for the

event management of our major conferences and I

would, without hesitation recommend them to anyone

needing a professional event management team”,

Ray Batt, ARINC.

Contacts

We can help or provide advice and support at any level. If you have a requirement,

or for further information please contact us at the following.

Address:

Funkbunk, Glebe Close Farm, Cublington Road,

Wing, Leighton Buzzard, Beds, LU7 0LB

Tel: +44 (0)1296 682555

For Experiential Production – Rob Quinn – rob@purityproductions.co.uk

For Staffing Solutions– Jatinder Sagoo – jatinder@purityproductions.couk

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