Embed Size (px)
Citation preview
Stop Blogging! Start Curating & Publish a
FREE, Branded Online Magazine
Vicki Garcia, President
Are you blogging?
• It has to be attached to your website
Are you blogging?
• It has to be attached to your website• You need to come up with the content
Are you blogging?
• It has to be attached to your website• You need to come up with the content• You better enjoy writing
Are you blogging?
• It has to be attached to your website• You need to come up with the content• You better enjoy writing• Everyone on the planet is blogging, so there’s
a lot of competition
Are you blogging?
• It has to be attached to your website• You need to come up with the content• You better enjoy writing• Everyone on the planet is blogging, so there’s
a lot of competition• Your target market is drowning in content
How Can You Compete?
How Can You Compete?
• Without writing a word of text
How Can You Compete?
• Without writing a word of text• Brand yourself as the expert in your field
How Can You Compete?
• Without writing a word of text• Brand yourself as the expert in your field• Add a social networking interface
How Can You Compete?
• Without writing a word of text• Brand yourself as the expert in your field• Add a social networking interface• Promote it on Facebook
How Can You Compete?
• Without writing a word of text• Brand yourself as the expert in your field• Add a social networking interface• Promote it on Facebook• Publish something readers look forward to
reading
How Can You Compete?
• Without writing a word of text• Brand yourself as the expert in your field• Add a social networking interface• Promote it on Facebook• Publish something readers look forward to
reading• Attract new “followers”
How Can You Compete?
• Attach it to your website
How Can You Compete?
• Attach it to your website• And, you don’t even have to have a website to
do it!
Publish an Online Magazine!
• Think like a publisher
Publish an Online Magazine!
• Think like a publisher• Leverage other people’s thoughts and articles
Publish an Online Magazine!
• Think like a publisher• Leverage other people’s thoughts and articles• Add your own articles if you want
Publish an Online Magazine!
• Think like a publisher• Leverage other people’s thoughts and articles• Add your own articles if you want• Create ads for your business
Publish an Online Magazine!
• Think like a publisher• Leverage other people’s thoughts and articles• Add your own articles if you want• Create ads for your business• Add attractive info graphics
Publish an Online Magazine!
• Think like a publisher• Leverage other people’s thoughts and articles• Add your own articles if you want• Create ads for your business• Add attractive info graphics• Follow other publishers to get ideas
Publish an Online Magazine!
• Think like a publisher• Leverage other people’s thoughts and articles• Add your own articles if you want• Create ads for your business• Add attractive info graphics• Follow other publishers to get ideas• And, do it for FREE!!!!
Another Term for This is...
“Content Curation”• A content curator offers high value to anyone
looking for quality content because finding that information (and making sense of it) requires more and more time, attention, and focus.
Another Term for This is...
“Content Curation”• A content curator offers high value to anyone
looking for quality content because finding that information (and making sense of it) requires more and more time, attention, and focus.
• A content curator cherry picks the best content that is important and relevant to share with their community.
Start Here
www.scoop.it
Open an Account
Add your website to your name
Add keywords to your bio
What you put in your bio will show up on your profile
Under Your Profile
Click here to add this to your navigation bar
Under Your Profile
Click here to add this to your navigation bar
So You Can Scoop Info You Find
Go to Your Profile
Set Your Topics (up to 5 for Free)
These will show up as Magazine Headers
Export it to Your Website (if you want)
Add it to Your Facebook Timeline
Create Your Magazine Header
Customize Your Magazine
Start Curating!
Hit the Scoop.it button
Start Curating!
Shows up here
Start Curating!Hit this button
•Edit it•Move it•Change the image•Keep the credit (or not)•Add keyword tags
Check Out Your Score
Score based on topic quality, dynamism, depth & audience engagement
Add Keywords so People Find it
•Create your own ad
Hootsuite.com
Start Following Other Publishers
You Can ReScoop Their Articles
See who is following you
Watch your stats
What Does Vicki’s Company Do?
Vicki Garcia, President
•Website Design•Conversion & Ranking Engineering•Search Engine Optimization•Marketing Coaching•Social Media •Ad Campaigns (TV & Print)•Graphic Design/Branding•Public Relations
619.660.6730
