Publicity is something that‘happens’ to a company and the result maybe good or bad. Public relations (or PR)involve a sustained attempt to develop yourreputation as a business by using themedia to help create the image you desire.It is a way of keeping the business in yourcustomers’ eyes.

Public relations

News or press releases can be distributedto the media to announce, for example,new product launches, a change in openingtimes or company successes. Articles canbe distributed to trade journals or localnewspapers, and sponsorship or charitabledonations can help to position yourbusiness.