Publicis Omnicom Group vs. Google, Facebook, and others in Digital Advertising

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Publicis Omnicom Group

vs. Google, Facebook, and

others in Digital Advertising

Category : Advertising / Internet Advertising

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Introduction to Report

Launch Date: July 31, 2013

Number of Pages: 20

Geography Coverage: Global

Available Format: PDF

Price For Single User License: USD 995

Price For Site License: USD 1,995

Price For Global User License: USD 3,995

Delivery Time: Within 24 Hours (During Working Days)



About the ReportThe global advertising market is expected to reach approximately $505 B in 2013, representing a 3.5% growth rate. Digital advertising is the fastest growing segment within advertising, and within that segment, mobile is the fastest growing segment of Internet advertising with a projected 67% growth rate. The merger of advertising giants would have more than 130,000 employees and will represent the number one advertisement firm with Omincom $14.2 B and Publicis $8.8, the combined revenue of $23B based on 2012 numbers. This surpasses the currently largest revenue producer WPP with $15.95B. Coming in at a current fourth place is Interpublic Group at $6.96B.



Target Audience

Wireless carriers and Internet service providers

Advertising groups, agencies, and media buyers

Media companies, portals, and content providers

Digital application, content, and commerce companies



Topics Covered in Report

1. Publicis2. Omnicom3. Digital Advertising Types4. Search Advertising5. Display Advertising6. Direct Response and the Marketing to Commerce Cycle7. Digital Advertising Ecosystem8. Facebook9. Google10.Merger Benefits11.Merger Challenges12.Recommendations for Publicis Omnicom Group13.More than Display Advertisements14.Work more closely with Wireless Carriers15.Focus more on Big Data16.Recommended Acquisitions

For more details regarding Report coverage see the last slide




Company Coverage (Partial List)

For more details regarding company coverage and TOC see the last slide




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Publicis Omnicom Group vs. Google, Facebook, and others in Digital Advertising