@muralispeak

Is your brand ‘crisis ready’?

In a hyper-connected world, a crisis can hit anytime, 24/7/365

@muralispeak

most brands and their custodians think they are immune from any crisis of sorts!

great product, happy customers and stakeholders, perfect business model, so why sweat?

Exactly a mind-set that ushers in a complacent communications framework.

But why a crisis.. We’re right most time!That’s the common refrain until a crisis hits…

@muralispeak

BP, Enron, United Airlines, Cadbury…. You may know many more

Most of these brands were absolute stakeholder delight…. Unfazed and undeterred…

UNTIL A CRISIS HIT THEM FROM NO-WHERE

Even worse, the CRISIS came as a bolt-in-the-blue

Why a crisis? sample this…

@muralispeak

A cursory look of the brands mentioned will show how a crisis can be-fall.

A crisis can be an external/extraneous event, that shakes the foundation of your brand (or)it can some simple gaffe internal to your brand, that blows out of proportion

It can be the handiwork of a disgruntled customer, employee, your competition, or anyone out there armed with a just face book or twitter account

A crisis can brew anywhere…

@muralispeak

Being crisis ready, ALWAYS, is the way out a nasty crisis blow

Make crisis readiness a PR mantra – its an investment with humongous positive returns

An investment in crisis readiness is your brand’s insurance against adverse impact

Invest in a crisis readiness framework for your brand – today.

PR mantra : Be ever crisis ready

@muralispeak

A crisis can hit from anywhere, and anytime – and can hit….. anybody

Big brand, small brand, local brand, global brand…. crisis is one awful leveler.

Its even more important for you, a small brand to be crisis ready – as the probability of your decimation in a crisis is high.

For a crisis, does size matter?!We’re a small local brand, should we fret…

@muralispeak

Create a system for constant vigil in the real stakeholder world, & in the social media universe.

Look for even small & miniscule brand ripples… seldom ignore them in the real and social universe

Ignored brand ripples get to be full blown crisis, which debilitate your brand

Monitor, listen, respond in real time. FOLLOW UP on promises, actions and responses.

Being crisis ready

@muralispeak

If you do not have a crisis management team for your brand, make sure you get one today.

Draw people across functions - with people & technical skills + marketing + social media + customer engagement.

Train them for crisis response. Make this team media-savvy, and to be in a crisis response ready state.

Review crisis readiness, have periodic crisis response drills.

Have a crisis team. Equip them

@muralispeak

Lack of a crisis communication plan is what killed the great brands – which got mauled beyond recognition when a crisis fell them

Ask for expert advise on managing crisis public relations

Does your PR counsel keep you crisis ready, 24/7/365?

Ask for expertise…

@muralispeak

When written in Chinese, the word 'crisis' is composed of two characters. One

represents danger and the other represents opportunity.

- John F. Kennedy

With good PR counsel in place, a crisis could be one great opportunity – to reinforce your brand.

Crisis.. Turn into an opportunity

@muralispeak

In crisis management, being well prepared is almost 90% won…

Think about a crisis PR investment, today.

Call your PR counsel now and check your brand’s crisis readiness plan

THANK YOU

Public relations can help….