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Profit Through PR 2.0 Dialogue

for healthcare marketers

E-mail kelley@kc-health.com

Web www.kc-health.com

Blog www.womenswellth.com

Cell 203-856-3732

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What We’re About

KC Healthcare Communications LLC is a strategic healthcare and wellness consulting firm with a passion for meeting client’s business objectives through highly targeted, strategically sound PR & marketing initiatives.

We accomplish this with programs that spark dialogue and inspire action.

Our success comes with tangible business results that connect you to your customers and influencers.

Who We Are

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Core team: insights. strategy. connections.

Kelley Connors, Healthcare Marketer & Social Media Innovator

Healthcare public relations and marketing pro with 20 years of pharma, wellness and consumer health experience. Directly tapped into the women’s market – radio show host, and health blogger. She has created PR programs for pharmaceutical companies and non-profit health associations and organizations.

Marie Lemerise, Consumer Insights Expert

Marie conducts fieldwork and analysis. Intrigued by why people do what they do, Marie enjoys the hunt for ever-new insights and solutions. She has applied innovation to the practice of market research for 20 years for major national companies.

Marie is President of the tapestry group.

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“Most PR firms do publicity, not PR.Publicity is the act of getting ink. Publicity is

getting unpaid media to pay attention, write you up, point to you, run a picture, make a

commotion. Sometimes publicity is helpful, and good publicity is always good for your ego.”

But it's not PR.

PR is the strategic crafting of your story. It's the focused examination of your interactions and tactics and products and pricing that, when

combined, determine what and how people talk about you.”

– Seth Godin, Author, Community-Builder

PR vs Publicity

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Capabilities in Every Healthcare Sector

Ethical Pharma ConsumerHealth

WellnessHealthcare Associations

DiagnosticsBioscience, Biopharma

Medical Devices Women’s Health

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Our Difference:

Our Insight-led Initiatives Target Precisely …

…to drive value, visibility and revenue for your brand.

Insights from customers, prospects and influencers/media

Conversation analytics via web

Development of conversation & message strategy for brand

E-PR and marketing plan development and execution w/web 2.0 tools

Ongoing evaluation & monitoring

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PR 2.0:Facilitates Visibility & Dialogue for Sales

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Our Signature PR 2.0 Tools

•Insight-driven discussions & town hall forums

http://www.youtube.com/kelleyconnors

•Audio Podcasts, Virally-marketed

www.blogtalkradio.com/realwomenonhealth

•Blogs for Business

www.womenswellth.com

www.realwomenonhealth.com

•Educational Partnerships

www.nosmokingroom.org

•Social media & on-line community building workshops and seminars

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*Summer Special 2009Call Us for a one-on-one PR Consultation on

“Profit Through PR 2.0 Dialogue”

E-mail kelley@kc-health.comWeb www.kc-health.comBlog www.womenswellth.comCell 203-856-3732