PTES Social Media recap may 2011

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1st Quarter recap of Social Media Initiatives for Power To End Stroke

Text of PTES Social Media recap may 2011

  • 1.
    • Social Media Initiative Status Report

2. Agenda

  • YTD Analytics
  • Content Strategy and Review of Content
  • Power Weekend Content Recap: Pics and Video
  • Analytics Post Power Weekend
  • Whats Next, Building The Cause

3. YTD Analytics

  • Facebook

Post Views 161%More Compared to Previous 3 Months Post Feedback 258%More Compared To Previous 3 Months October 2009 May 2011 October 2009 May 2011 4. YTD Analytics

  • Facebook

October 2009 May 2011 March 15 May 15 Daily Active Users Previous 3 Months: Avg. High 505 Current: Avg. High 681 5. YTD Analytics

  • Facebook

New Likes

  • May 15, 2011:
  • March 15, 2011:

3586 3985 11% Increase To Date 6. YTD Analytics

  • Twitter

Tweet Volume and Follower Growth March 15:May 15:528 710 7. YTD Analytics

  • YouTube

Views: Previous 3 Months Compared To March 15 May 15 8. Content Strategy

  • Create More Followers and Active Followers By Developing Entertaining and Engaging Content That Still Educates on Stroke Prevention

9. Content Strategy

  • Behind The Scenes video
  • Conversations with Kay webisodes
  • Tyrica and her Mom
  • Reinforce Educational Messages, i.e. call 9-1-1, postings about stroke symptoms

10. Curation

  • Curation of relevant articles
  • Videos, more posting of video on FB Page, i.e. Phoebe Snow, Nate Dogg, Stroke animated video, etc.
  • Photos, New Flickr

11. Key Insights

  • Discovered that unsubscribe rate for Facebook spikes when posting too frequently and with the overuse of self-promoting topics
  • Stroke education/prevention topics, photo/video posts, and emotionally compelling updates generate significant spikes in engagement rates
  • Most PTES Twitter Followers are online Mondays between 2pm-4pm, and Tweets gain most exposure Mondays Between 2pm-5pm
  • Providing incentives to Like the PTES Facebook Page would give a attractive and compelling reason to join, decrease bounce/exit rate, and yield substantial fan base growth and retention

12. Power Weekend 2011 13. Power Weekend Recap Video 14. Power Weekend Analytics 15. #PowerConcert

  • PTES Tweets

16. #PowerConcert 17. YouTube

  • Power Weekend and Post PW

Views:603

  • Top 5 Videos For PW

1.Most Powerful Voices Winners at Power Awards 2. Most Powerful Voices Winners 23. Behind The Scenes Planning for Power Awards 2011 4. Chrisette Michele at Power Awards 5. Terry Crews at Power Awards 18. Facebook

  • Power Weekend

Post Views:7,201 Post Feedback: 51 Likes

  • [Most Likes In One Single Day from Oct 2009 May 2011]

74Likes And Comments 19. Building

  • More Crowdsourcing from loyal followers
  • Generating more viewers, Conversations with Kay
  • Building a National Marketing Plan-My UD Foundations of Marketing Team Project
  • PTES No Fried Foods Day
  • Custom Landing Page

20.

  • http://www.flickr.com/photos/62965949@N04/

http:// www.youtube.com/powertoendstroke @Power2EndStroke