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an Independent News & Media company an Independent News & Media company

Propertynews Magazine 2009

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Page 1: Propertynews Magazine 2009

an Independent News & Media companyan Independent News & Media company

Page 2: Propertynews Magazine 2009

Propertynews MagazinePropertynews Magazine

• One of the primary print mediums for house hunting in Northern Ireland

• Buyers and sellers read their local area edition each month to see what’s on the market and choose their next home

• An ideal vehicle to communicate with current and new home owners

Page 3: Propertynews Magazine 2009

Propertynews MagazinePropertynews Magazine

• Target potential customers by positioning advertisements in the Local Area or in the All Areas paper

• Distributed through all leading Estate Agent offices, newsagents, garage forecourts and mortgage brokers

• Readership >60,000 homebuyers every month

Page 4: Propertynews Magazine 2009

Propertynews MagazinePropertynews Magazine

Paper sections include:

• Greater Belfast• Mid Down, South Down,

Lisburn, Co. Armagh and Mid Ulster

• North Down • Co. Antrim and North West

Page 5: Propertynews Magazine 2009

DemographicsDemographics

• 66% of Propertynews readers are female, and 34% male

• 19% readers aged 18-30, 20% readers aged 31-40, 28% readers aged 41-50 and 33% aged 50+

Page 6: Propertynews Magazine 2009

Demographics Cont’dDemographics Cont’d

• 59% are married or cohabiting, 41% are single

• 58% of readers are educated to third level

• 70% of readers are employed, 20% are retired and 9% are homemakers

• 56% of readers have children

• 99% of readers live in Northern Ireland

Page 7: Propertynews Magazine 2009

Propertynews MagazinePropertynews Magazine

• 65% of Propertynews readers use the paper to buy or sell property, with the remainder reading it to monitor the market

• Over 60% of readers pick up a copy of the magazine EVERY month

• 53% of readers also refer to www.propertynews.com in their search for a home

Page 8: Propertynews Magazine 2009

Advertising RatesAdvertising Rates

• Full Page £975 + VAT• Half Page £490 + VAT• Quarter Page £245 + VAT

• All prices are full colour - No black & white prices available.• All advertisements are dependent on availability.• Additional sizes are available on request such as double page

spreads and consecutive pages.

Page 9: Propertynews Magazine 2009

Copy DeadlineCopy DeadlineEdition Deadline Co.

Down EditionDeadline Belfast, Co. Antrim, North Down, Rentals Edition

Publication Date

March 2009 12th February 09 19th February 09 25th February 09

April 2009 2nd April 09 9th April 09 15th April 09

May 2009 30th April 09 7th May 09 13th May 09

June 2009 4th June 09 11th June 09 17th June 09

July/August 2009 23rd July 09 23rd July 09 29th July 09

September 2009 20th August 09 27th August 09 2nd September 09

October 2009 17th September 09 24th September 09 30th September 09

November 2009 15th October 09 22nd October 09 28th October 09

December 2009 12th November 09 19th November 09 25th November 09

Page 10: Propertynews Magazine 2009

Julieann TsangJulieann TsangGroup Sales & Marketing Group Sales & Marketing

ManagerManagere: e: [email protected]

t: 0870 850 7662 (NI)t: 0870 850 7662 (NI)

t: 1890 252 458 (RoI)t: 1890 252 458 (RoI)