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Today the world is very vulnerable to media hype and media coverage. Everyone is in the rat race of being recognized and procure more mileage than the other. Every commercial set up such as corporate, offices, media, institutions, celebrities, advertising industry, government, politicians, etc. wants their presence felt in the market.
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Monograma Corporate Clothing & Promotional Products
Jeol Govers
[ Promotional Products for Brand Endorsement] Monograma is an Australian firm, which specializes in creating promotional merchandise for its clients. For instance, we have been creating tailor-made promotional products, which include but are not limited to promotional bags, promotional wear and promotional pens since the past 25 years.
Today the world is very vulnerable to media hype and media coverage. Everyone is in the rat
race of being recognized and procure more mileage than the other. Every commercial set up
such as corporate, offices, media, institutions, celebrities, advertising industry, government,
politicians, etc. wants their presence felt in the market. Hence, various promotional strategies
and tools are used to get the maximum coverage for their brand visibility. So huge and crazy is
this demand that companies are spending millions to promote their products.
Today lots of Fortune 500 companies, mega corporate, or blue chip companies are sponsoring
big sports events, musical concerts, charity events, fashion and ramp shows, popular Television
Shows and similar crowd pulling functions to ensure huge brand endorsement. The market is
stiff and competitive that even a slight negative publicity gives a huge drop in productivity
index.
Promotional products are distributed in accordance with the importance of an event, mileage,
popularity, and TRP increase capabilities. Film stars, sports persons and successful corporate
heads, socialites, models are roped in to promote these events with a very wide distribution of
promotional products like bags, pens, calendars, gifts, cosmetic kits, pouches, etc. These
sponsored events with distribution of promotional products are a huge barometer of
productivity increase, brand visibility and brand endorsement. These promotional products act
as silent sales boosters.
Promotional clothing is encouraged in a very big way with mega international sports events
where the sports persons entire are being sponsored by Fortune 500 companies or mega blue
chip companies with their logo and banner prominently facing the cameras and the audience.
Such events have been a million drawing bags for productivity, brand visibility and long
customer bonding activities. So strong is the effect of these promotional clothing that lot of
designers all across the world have started designing exclusive sports garments for such
tournaments and minting money.
Corporate or blue chip companies do not miss the opportunity of distributing promotional
conference bags with their logo embossed prominently in addition to bearing the sponsorship
of these meet. Conference bags are a huge brand representative as they infuse lots of revenue
hike in the companies because of its maximum mass visibility.
Conclusion:
How you promote and make your product more visible is the mantra of brand endorsement
and product promotion. This is marketing!