THE COCA-COLA COMPANY

Presented by Mr.Pramod Kshirsagar

General Company InformationAmerican multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups.Headquartered in Atlanta, Georgia.Invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia.Coca-Cola formula and brand was bought in 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892.More than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.The company operates a franchised distribution system dating from 1889Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. Company owns its anchor bottler in North America.Stock is listed on the NYSECurrent chairman and chief executive is Muhtar Kent.

IntroductionType Public Key people Muhtar KentTraded as NYSE: KO (Chairman & CEO)

Dow Jones Industrial Average Component

Products List of The Coca-Cola Company products

S&P 500 Component Revenue US$ 48.01 billion (2012)Industry Beverage Operating

income US$ 10.84 billion (2012)

Founded 1886 (1886) Net income US$ 09.01 billion (2012) Founder(s) Asa Griggs Candler Total assets US$ 86.17 billion (2012) Headquarters Coca-Cola headquarters, Total equity US$ 32.79 billion (2012)

Atlanta, Georgia, U.S. P: +1404.6762121

Employees 150,900 (2012)

Area servedIncorporated

WorldwideSeptember 5, 1919

Website Coca-ColaCompany.com

       

History of Company

Coca-Cola Is created by John S. Pemberton

9 Drinks a day are sold during this year.

Accountant is Frank Robinson. First news paper add as a

“Delicious and Refreshing Beverage”

May 8 1886 Coupons are used to promote

coca-cola. Registers copyright as “Coca-

Cola Syrup and Extract” with U. S. Patent Office.

188718881892Asa Candler Purchase and incorporates “The Coca-Cola Company “ of $11000

1899Bottling rights sold to Benjamin F. Thomas and Joseph B. Whitehade of Chattanooga tennessee, for $1

Asa Candler acquire coca-cola formula and patents.

1900Music hall performer Hilda Clark Becomes the first celebrity.The advertising budget surpasses $100000 for first time.

1904

Annual sales of coca-cola hit the 1million-galllon mark.

1912

Bottling operations in Philippines,the company’s first expansion into Asia.

1913 2300 Wholesalers by more than 415000 retailers. Advertising maid $259499 painted wall signs,$11011 on

pencils and even $5411 on napkins.1914

Asa Candler make donation to Atlanta’s Emory University, beginning the company’s long heritage of support of the school.

1919 First bottling plant open in Europe.

1928 Long term association with the Olympic Games.

History of Company1938

Coca-Cola Eterd in Australia, Austria, Norway and South Africa.1942

During World War II, Loading plant new plants An average of 30 railorad cars of ammunition is produced daily for the US Military .

In next year US Govt request that coca cola be made available to the

During the war, 64 portable bottling plants are sent to Asia, Aurop and north Africa, more than 5 Billion bottles distributed.

Becomes the first product to appear on the cover of TIME MAGAZINE.

1978 Renter in China market nearly 30year absence. Hi-C soft drinks

are introduce.

1979 to 1996 The north Avenue Tower headquarters building is first occupied. Company had open 40bottling plants in china. Diet Coke is introduced in a New York, becoming the first extension of the

trademarks Coca-Cola and Coke. Company sign a worldwide marketing agreement in 1985. The coca-cola formula is changed for first time in 99years. 100th anniversary with a worldwide celebration in Atlanta. Coca-Cola Scholars foundation is created. The world of coca-cola museum opens at Atlanta, greeting an average of

1million guests a year until 2007 The Company reenters India after leaving the country in 1977 rather than

reveal the secret formula of Coca-Cola.

History of Company

1998 to 2007 With Nestlé create a new company, Beverage Partners

worldwide, to market ready to-serve coffee and tea beverages. Simply Orange, a not-from-concentrate, orange juice, is introduced.

Contribute $12 for relief in sep 11 terrorist attacks in US.

An aluminum contour bottle is introduced for use in nightclubs and at special events.

History of Company

2008 to 2011I. Sponsorship of the Beijing 2008 Olympic Games connects with

more than 5O0 million consumers in China. II. Join Facebook morre than 22 million fans worldwide.III. Sprite becomes the third Company product to sell more than 2

billion cases annually.IV. In the aftermath of a devastating earthquake, Company

launches the Haiti Hope Project, it aims to develop a sustainable mango industry in Haiti.

V. Acquires the entire North American bottling operations of Coca-Cola Enterprises.

VI. Celebrates 125 years of brand Coca-Cola.

History of Company

Coca-Cola Leaders

Chairman and CEO: Muhtar Kent EVP and CFO: Gary P. Fayard SVP Global Community Connections: Ingrid Saunders Jones

Board of Directors

Get to Know Company’s Leaders

Muhtar Kent Robert A. KotickHerbert A. Allen Maria Elena LagomasinoRonald W. Allen Donald F. McHenryHoward G. Buffett Sam NunnRichard M. Daley James D. Robinson IIIBarry Diller Peter V. UeberrothEvan G. Greenberg Jacob WallenbergAlexis M. Herman James B. WilliamsDonald R. Keough

Key People

Product List & Descriptions

Coca-Cola Diet Coke Thums

Up Sprite Fanta

Limca Maaza Minute Maid Pulpy Orange

Minute Maid Nimbu Fresh Burn Kinley Water

Kinley Soda Schweppes GEORGIA Gold

COMPETITORS

 Name Price Change

PepsiCo, Inc. (PEP.N) $79.99 +0.03

Nestle SA (NESN.VX) CHF67.40 +0.05

Dr Pepper Snapple Group Inc. (DPS.N)

$47.64 +0.03

Groupe Danone SA (DANO.PA)

€54.27 +0.19

Mission, Vision & Values Mission

Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we

weigh our actions and decisions.To refresh the world...To inspire moments of optimism and happiness...To create value and make a difference.

The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today. That's what our 2020 Vision is all about. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners.

Mission, Vision & Values vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.

People: Be a great place to work where people are inspired to be the best they can be.Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.Productivity: Be a highly effective, lean and fast-moving organization.

VISION

Mission, Vision & Values

Our values serve as a compass for our actions and describe how we behave in the world.

Leadership: The courage to shape a better futureCollaboration: Leverage collective geniusIntegrity: Be realAccountability: If it is to be, it's up to mePassion: Committed in heart and mindDiversity: As inclusive as our brandsQuality: What we do, we do well

Values

Revenuemore than 50 billion beverage servings of all types consumed worldwide every day.Beverages bearing the trademarks owned by or licensed to Coca-Cola account for approximately 1.5 billion (the latest figure in 2010 shows that now they serve 1.6 billion drinks every day). Of these, beverages bearing the trademark "Coca-Cola" or "Coke" accounted for approximately 78% of the company's total gallon sales.Also according to the 2007 Annual Report, Coca-Cola had gallon sales distributed as follows:

42% in United States 37% in Mexico, India, Brazil, Japan & China 20% in Rest of the world

In 2010, Coca-Cola had become the first brand to top £1 billion in annual UK grocery sales.

Career Opportunities

Top Reasons to work for The Coca-Cola Company• · 1. Ability to make a difference• · 2. Ability to grow• · 3. We want to become...• · 4. We have embarked on a strategic journey...• · 5. Values• · 6. Be part of a diverse team• · 7. One-of-a-kind experiences• · 8. A unique culture• · 9. Accessibility to more than just a Company...• · 10. Rewarding environment

There is large numbers of career opportunity in company.

Special Points

• 94% of the world’s population recognize red and white logo.• World’s most Valuable brand.• Named on top corporations for women’s business enterprises.• Ranked a top organization for multicultural business

opportunities.• Established 1886 in Atlanta by creator, JOHN PEMBERTON.• Daily average servings in1886 9-People- and Now 8-Billion

People.• Operating income of $1.7Billon to 10.2Billion

Product Safety & Quality • The global nature of company's business requires that the Coca-Cola

system has the highest standards and processes for ensuring consistent product safety and quality – from company's concentrate production to company's bottling and product delivery. Company measure key product and package quality attributes to ensure company's beverage products in the marketplace meet Company requirements and consumer expectations. Consistency and reliability are critical to company's product quality and to meeting global regulatory requirements and Company standards.

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