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Outsourcing ~ 3rd Party Development ~ External Production
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 2
Production Road is the pioneer in Outsourcing and External Development for the games industry. By
coupling external project management and strategic outsource strategy planning with global world‐
class development studios, Production Road is the full service solution for all content outsourcing and
end‐to‐end games development.
Client Services:Outsourcing
3rd Party External Development
o
Game & IP Prototyping
o
Ports/Conversions
o
Full Product Development
External Project Management
Key Business Verticals:Video Games
Visual Effects
Social Networks
Virtual Worlds
Tools & Technology
Company Profile
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 3
Ways We Can Help
Reduce Development CostsKeep your internal core team small while utilizing best‐of‐class Outsourcing & External Development, Strategic Outsource Planning, and External ProductionEliminate the traditional binge / purge hiring practices Eliminate excess “soft costs” such as health benefits, completion bonuses, 401K contributions, HR expenses, and overall liability for carrying large internal teams.
Increase Internal Team ProductivityFocus your Internal Team on vital, brand defining development needs, such as:
IP DevelopmentVisualizationR&DGame MechanicsPolish
Save TimeRapid scale‐up and scale‐down abilitiesComprehensive pre‐production and strategic external outsourcing pipeline integrationFull service external outsourcing management (Art, Tech, Design, Production)Simple and clear documentation and remote collaboration tools to ensure the creation & integration process, communication pipeline and overall workflowContract NegotiationsSupply Chain ManagementAutomationo
Automated requirements pack creationo
Master asset list creation, supervision and maintenanceo
Pipeline expertise and support
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 4
Outsourcing Services
Large Internal Team = Sizable Development Budget
Outsourcing can mean different things to different people in the
Games Industry. At Production Road, we’ve established strategic relationships with more than 200 seasoned development studios located throughout the world. This network includes a large number of:
Veteran North American & Overseas based full development studios that have embraced the world of outsourcing and have made their teams available to Production Road.
Specialty Outsourcing Service Providers in the US and abroad that focus exclusively in one area of product development whether it be art, animation, design or engineering.
Key Outsourcing Services Include:
2D ConceptMatte Painting, Storyboarding, Illustration
3D Art Asset DevelopmentModeling, Texturing, Rigging, Lighting, Particle Effects, LODs
Animation In‐Game, Cinematics, Cut‐Scenes, Mo‐Cap
Game DesignMissions, Quest, Dialogue
Level DesignWorld Building, Scripting
Sound / AudioComposition, Sound Effects, Foley
ProgrammingGameplay, Graphics, Engine, Tools, Network, Physics
ProductionQA, Localization, Project Management
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 5
Outsourcing Market Research
The global market for games outsourcing reached $1.1bn by the end of 2006 and is set to grow to $2.5bn by 2010 – representing 40% of total games development spend
Outsourcing is already quite prevalent – it is estimated that 60% of games studios outsource today, with this figure projected to rise to 90% by 2008
If left unchecked, production costs for games developed for next‐gen consoles will increase by 50%
Demand for quality art and animation will soon outstrip supply by experienced outsourcing providers
Undersupply of skills across all game dev disciplines will result in rising prices and the continued suppression of the number of new titles in development
Source: Screen Digest
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 6
3rd Party External Development
With an ever changing and maturing Video Game Industry, 3rd
Party External Development has become increasingly more attractive to games publishers and larger developers for a variety of different reasons including cost savings, headcount, and time constraints. What differentiates 3rd
Party External Development from Outsourcing is the dynamic between the client and the vendor. 3rd
Party is a collaborative, iterative process between both companies while outsourcing is linear.
Production Road is a turnkey external development solution for prototyping, ports/conversions and full product development. With access to more than 200 dev teams and our own veteran project management staff, Production Road offers its clients a comprehensive and efficient pipeline to secure the best 3rd
Party External Development partner which matches budget, quality, work scope and timeframe.
PrototypingProduction Road can develop fully playable prototypes or engage external
resources to partner with the client’s internal team to compete an original
demo which serves as a baseline for later stages of development.
PortsProduction Road’s development network consists of many studios that
specialize in platform conversions for all notable gaming systems. Our vendors
have done ports and conversions for projects including: Ratchet & Clank,
Resistance, Need for Speed, Call of Duty, etc…
Full DevelopmentIn addition to specialized outsourcers, Production Road’s development network
has a robust group of end‐to‐end full development studios ranging from 50 to
150+ staff members covering all mainstream genres and platforms.
Full dev
projects have included: Heavenly Sword, Infected, Ghostbusters, Action
AllStars, WET, Punch Out!, Star Trek DAC, Wall‐E, etc…
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 7
Unannounced PS3 GameDates: 2009 to PresentClient: Eat Sleep Play & SCEAPlatforms: Playstation 3Work Scope: Outsourcing (Art, Design,
Programming)
Medal of Honor (Unannounced)Dates: 2009 to PresentClient: Electronic ArtsPlatforms: Playstation 3, Xbox360Work Scope: Outsourcing (Art, Design,
Programming)
Unannounced Music/Rhythm GameDates: 2009 to PresentClient: Confidential Platforms: Playstation 3, Xbox360, WiiWork Scope: Full Development
Transformers: Revenge of the FallenClient: Luxoflux
/ ActivisionPlatforms: Playstation 3, Xbox360Dates: August 2008 to April 2009Work Scope: Outsourcing (Art, Level Design)
Recent Projects
IP Prototyping [3 Original Properties]
Dates: Dec 2008 to Feb 2009
Client: Electronic Arts
Platforms: Playstation 3, Xbox360, PC
Work Scope: Prototyping
Damnation
Client: Codemasters
USA
Platforms: PS3, Xbox360, PC
Dates: Completed December 2008
Work Scope: Outsourcing (Programming)
SPEED RACER (Live‐Action Feature Film)
Client: Digital Domain & Warner Bros.
Platforms: Live‐Action Feature Film
Dates: Completed May 2008
Work Scope: Outsourcing (Art Asset
Development)
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 8
Transformers: Revenge of the Fallen (PS3/X360)
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 9
Environmental Samples Samples provided by developers w/in PRD’s Worldwide Network
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 10
Vehicles & Props Samples Samples provided by developers w/in PRD’s Worldwide Network
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 11
Character Samples Samples provided by developers w/in PRD’s Worldwide Network
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 12
Concept Art Samples Samples provided by developers w/in PRD’s Worldwide Network
© 2009 Production Road. All Rights Reserved | Proprietary and Confidential 13
Contact Information
909 N. Sepulveda Blvd., Suite 840El Segundo, CA 90245, USA
Phone: (310) 414-6800 | Fax: (310) 414-6804www.productionroad.com
Andy CherenPresident
(O): 310.414.6802(M): 310.283.0150