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product marketing plan-REN WEI
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1
Marketing Plan for Tablet PC
REN WEIOctober 2010
PTM and Positioning
1. LifePad will become your business assistant
2. Who need more professional PC.3. Can choose ipad, laptop, etc.4. Gap is China's largest
telecommunications company launched the brand in China.
5. The market size is all chinese business man
Marketing Mix & Strategy
6. 3G Tablet PC——LifePad 7. 31,400 peso8. Uses TV, Internet and
Electronics Fair 9. China (mainland, hongkong and
macao)10. Uses a niche approach to win
4
Positioning to the Primary Target Market
1.Lifepad primary target market (PTM) are the successful business man
Demographics (25-40, M/F, hi-top manager)
Lifestyle ( middle manager, high manager)
Behavior (Store data, business negotiations, entertainment)
2. My PTM’s NWE
Business man needTo belong (social), Self-development
Business man choose Lifepad over other tablet PC because of ….
Function, built-in, quality, Supplier reputation,
Business man expect his when they use LifepadPowerful and practical features, both beautiful
and convenient
3. Lifepad has many Potential competitors
Direct: iPad, ideapad
Indirect: laptop, 3G telephone, Desktop PCs
Variables: sex, Price, packaging, specific use, convenience of use, availability, brand
4.lifepad positon at high manager 30-35 yrs
Position/ Age Matrix
24-30yrs 30-35 yrs 35-40yrs up
officer
Middle manager
High manager
lifepad
ipad
Position vs. Age Matrix
5. Lifepad positions strongly in chinese market opportunity
Lifepad is made in china More features and high built-in
equipment Increase to the senior managers More suitable for Chinese people to use
Add more Special Chinese software.
10
The Marketing Mix Strategy
6. Product Description
By Android Eclair 2.1 operating system, with 7-inch (800 * 600), LED backlight resistive touch, a collection of OFFICE editing software stocks traders, e-books, GPS navigation and other applications, support handwriting input, handwriting recognition, the Home Tianyi 3G and WiFi wireless Internet access module, to provide USB, Bluetooth Tablet PC
7. Price
Lifepad ipad
1. P31,4002. High set-in built
1. P2. Less set-in built
8a. Promo
First show at professional e-trade fair
8b. Competitor promo
lang lang (famous Pianist)playing flight of the bumblebee...on an iPad
http://www.apple.com.cn/
9. Close-up is a niche leader
China's largest telecommunications company introduced the tablet forPCshigh-end business people , high-quality, high-tech, portable commercial assistant..
16
Marketing Plan for Tablet PC
REN WEIOctober 2010