Efforts By :- Mohd Shoaib

OVERVIEWThe Samsung Galaxy Note 3 is an Android a phablet smartphone produced bySamsung Electronics.

The International Galaxy Note 3 was released on September 25, 2013 in over 140 countries.

Expand upon the stylus and multitasking-oriented functionality in its software.

Samsung has sold 5 million units of the Galaxy Note 3 within its first month of sale.

Strength :-1. Samsung Galaxy Note Series

has sold Over 40 million

units.

2. Samsung has a strong history

of producing quality product.

3. The Galaxy Note 3 is available

on all major carrier network.

Weaknesses :-

1. Samsung Galaxy S Series has

out performed the presious

Note Series.

2. Galaxy Note 3 is the Largest

physical phone on the market.

Opportunities :-1. The new Android Oprating

System allows for more user

control functions to customize

the device.

2. Loyal Samsung Customer.

3. Features Accessories only

made for Galaxy Note 3.

Threats:-

1. The Apple iPhone 5 Series

Just Released.

2. American Government

Shutdown.

3. Amrica is Facing Economic

hard times..

S.T.P Analysies

SEGMENTATION

TARGET GROUP

POSITIONING

SEGMENT :- Medium-High end Android Smart phones market

TARGET GROUP :- Young urban youth from upper-middle and upper class

POSITIONING :- Powerful android phones for every segment of the market

V/S

i phone 5

MARKETING MIX PRODUCT

• Galaxy Note 3 is upgradable to v4.4.2• ( kitkat).

• Sensors - available in Accelerometer, barometer, temperature, humidity, gesture.

• Colors -Black, White, Pink, Merlot Red,Rose Gold Black, Rose Gold White.

• The design of the Product would beattractive.

PRICE

• The Galaxy Note 3 would be introduce in

the market at a price of

PLACE

• Our Product “Galaxy Note 3” would be launched in thenational as well as international market .

• It will available in every major city of India.• We will sell our product at retail outlets, Supermarket ,

online Store ,apparel Store.

PACKAGING

• Our Product “Galaxy Note 3” would be attractivePackaging.

PROMOTION

• Newspaper, Magazine, Social Networking Sites, Television, Internet, Brouchers , Promotional Events.