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Im Developing Marketing Strategies, there is the marketing mix. The Price, Promotion, Place and the Product. This presentation is an illustration of the product development process, the various stages.
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PRODUCT DEVELOPMENT PROCESS
Santhanaram Jayaram
Collection of Ideas
Screening of Ideas
Initial Appraisal/Concept development
Detailed Business & Investment Appraisal
Product Development
Market Testing
Product Launch
Santhanaram Jayaram : 2be3consultancy.com
Visit: About.me/Santhanaram.Jayaram