Prod Mgt: New Srvc Pitch

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“ABC eBiz” Overview

Wednesday June 13, 2007

"ABC eBiz" Overview 2June 13, 2007

MISSION

Broaden website development & hosting base beyond ABC members Small business owners with their own or no

product Small business owners comfortable with

technology Act as another sales channel for ABC

product and new memberships Small business owners with no product or

who wish to augment their product line Enable upgrade to ABC membership


ABC ADVANTAGES

Over 7 years’ eCommerce experience

State-of-the art, professional templates

Strong mix of eCommerce features

Highly efficient website building process

Websites endorsed by ABC

Professional business advisor

Drop Ship

Efficient Process

eComm Experience

Strong Features

ABC Endorsement

Templates

Drop Ship


COMPANY BENEFITS

to ABC Increased website base new recurring revenue broader business experience from working

with different small businesses

to ABC Parent ABC membership new product sales


TARGET MARKET

Small business owner (SBO) who wants a Web presence Independent SBO with existing products

No interest in ABC products or Business Opportunity

“ABC Member” ABC Business Opportunity for SBO with

existing or no products Entitled to eCommerce Consulting


MARKETING STRATEGY

Brand as an “Company ABC” product/service Offer 3-4 website levels w/ or w/o ABC

product Price structure competitive with market

Advertising Online, via keywords, affiliates, email Offline, via trade magazines, direct mail


Draft MARKETING PLAN

Keyword ads in major search engines Link search engine results to new landing page Themes: Turnkey, web store, hosting, free merchant

account, online, drop ship, web designs, business opportunity

New ABC landing page - ebiz.companyabc.com Product Offer Information Trial Offer: 10 – 14 days Option to Signup Offer Live Chat and Telephone Support

http://www.ebiz.emerchantclub.com/


Draft MARKETING PLAN

Sample Keywords “Turnkey” theme

turnkey ecommerce, turn key webstore, professional webstore, etc. “Hosting” theme

ecommerce hosting, webstore hosting, shopping cart hosting, etc. “Free Merchant Account” theme

free internet merchant account, free payment gateway, etc. “Start and Online Business” theme

start an online business, sell products online, buy online business, etc.

“Drop Ship” theme drop shipper, drop shipper for ecommerce, etc.


Draft PRODUCT LINE

Product Name TBD TBD TBD

Price $24.95/mo + $49.95 setup

$79.95/mo + $249.95 setup

$179.95/mo + $495.95 setup

Monthly Hosting INCL INCL INCL

MA/Gateway PayPal MA MA + G

Templates 15 70 70

S.E. Pkg Avail. Basic Basic or Deluxe Includes Basic

Feature Set 1 Y Y Y

Feature Set 2 N Y Y

Feature Set 3 N N Y


COMPETITION PRICING

Setup Monthly Fee Annual Cost

VOLUSION (5) $99 - $129 $29.95 - $197.00 $359 - $2,364

YAHOO STORES (3)

$50 $39.95 - $299.95 $479 - $3,599

MONSTER COMMERCE (2)

$49 - $99 $49.95 - $99.95 $599 - $1,199

1SHOPPINGCART (3)

FREE $29 - $79 $348 - $948

PRO STORES (eBay) (4)

FREE $6.95 - $249.95 $83 - $2,999


COMPETITIVE OVERVIEW

STRENGTHS WEAKNESSES

VOLUSION 14-Day Trial Offer; Integrated w/ USPS, UPS, FedEx; Real-time ship rate calculations

No Business Advisor; No Drop Ship

YAHOO STORES UPS integration; Multiple S.E. mktng tools; Int’l shipping

Limited Store Design tools; No Business Advisor; No USPS, FedEx integration; No real time ship rate calculations No Drop Ship

1SHOPPINGCART

30-Day Test Drive for $3.95; Built-In Contact Manager; USPS, UPS & FedEx integration; AutoResponder

No Business Advisor; Limited Administrative Capability No Drop Ship(?)

MONSTER COMMERCE

30-Day Money Back Guarantee; Google AdWords Signon Bonus; UPS, USPS, FedEx integration

Limited Store Design Tools; Drop Ship done by DOBA No Real Time ship rate calculation

PRO STORES USPS, UPS, FedEx integration; Ship to Canada;

No MA/G Offer No Business Advisor; Drop ship done by DOBA No Real Time ship rate calculations


ALTERNATE COMPETITOR

DOBA – Drop Shipper Offer 250,000+ products Doba is all about offering the most products at the

best wholesale prices Partnered with multiple vendors for web stores

ProStores, MonsterCommerce among them Inventory Mgmt key feature for each partnership

Partnered with multiple vendors for Marketing tools, Customer Support tools An “a la carte” vendor

Weaknesses Poor Customer Service, Tech Support


Draft FREE TRIAL PERIOD

Process Flow


Draft SCHEDULE

MAJOR TASK EST. DUE DATE

MARKET RESEARCH: subscribe to competitors for trial period for more competitive details

6/15/2007

PROD MGT: Finalize branding info, new feature sets, product line offers, pricing, etc.

6/30/2007

DEVELOPMENT: & PRODUCTION Develop new “template” sites Develop new Landing Page, ETC. Beta test new sites, landing page

8/15/2007

CROSS-DEPT’L REQUIREMENTSSales, Tech Support, Builder, Merch Ops, etc..

6/30/2007

FINANCE: Prep Caging, Income items, etc. 8/22/2007

LAUNCH: Train Sales, Place ads, etc. 10/1/2007


QUESTIONS?

Contact Jim Shoe

(805) 555-3317

[email protected]

mailto:[email protected]