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Sustainability : protecting the future

Principle Group: Sustainability - protecting the future

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A Guide to sustainable Brand Implementation from Principle Group, leading global rebranding consultancies.

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Page 1: Principle Group: Sustainability - protecting the future

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Sustainability: protecting the future

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3789 PRINCIPLE group sust handbook UK.pdf 1 09/06/2010 12:04

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As an organisation that operates across the globe, Principle Group is vibrant, upbeat, energetic – and very serious about sustainability. We’re certain that what we all do today and how we do it will in�uence the future of our planet.

Committed to positive change, we want to keep innovating, developing and succeeding without harming the Earth or its communities. We’re deeply passionate about protecting our beautiful, dynamic and fragile planet.

In partnership with our clients, we’re shaping a more enlightened and sustainable future.

A message from Richard Butter�eld, Founder and Chairman of Principle Group

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Our work ranges from global rebrands on several continents to

single-site installations, and from

signage to specialist interiors: everything you need to take your

brand o� the page and accross the world.

Principle is an international brand implementation company

that brings global brands to life in

any environment, anywhere.We o�er a uniquely broad range

of consulting, project management, production and

implementation services.

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Fit out

Start-to-�nish �t out to the retail and

banking sectors. Major projects.

Minute details. Total commitment.

Graphics

High-quality vinyl graphics for vehicle

liveries, interior signage, exhibition

and display work.

SignsSigns and way�nding systems for

single sites or across continents.

Hi-tech to hand-�nished.

Custom-designed and manufactured.

Installed wherever you wish.

Maintenance

Regular maintenance of your

branded environments inside or

outside, including lighting and

health and safety.

Interiors

Branded interiors from �ttings to

furniture. Protective interiors of all

kinds – resistant to �re, blast or bullet.

Facility branding

The most e�cient way to update your

facility. Best quality, faster and

more cost-e�ective than general

contractor construction, and always

built to your standards.

A great brand

concept is still

just a concept.

We turn it into reality. Bridge the gap

between design and 3D. Manage the

whole process, seamlessly. And keep

true to your vision – everywhere.

What we do

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Our vision:

to deliver true

and consistent

brand presence

anywhere in

the world.

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As a global brand implementer, Principle Group is

jam-packed with fresh-thinking, talented people

eager to improve practice and embrace change.

We’re driven by quality products, world-class

services and customer care that’s second-to-none.

Known for keeping a careful eye on environmental

issues (for example, we’re famed for clever design

that cuts our clients’ energy costs), our policy and

strategy is shaped to achieve a sustainable future.

Our ISO 14001 certi�cation raises our sustainability

game still further. We’re committed to an

environment and sustainability agenda in all our

activities and relationships worldwide.

Sustainability:a matter of principle

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What’s next?

Because we want to lead in environmental

management and practice, we’re heading well

beyond simple compliance. We go the extra

mile to protect our clients, our sta� and all

other stakeholders with best practice in areas

such as risk management, health and safety.

ComplianceWhat we’ve done

At Principle what the law says, goes. So

we keep on top of all current and

emerging regulations and make sure we’re

fully compliant.

Our waste management meets all legal

requirements in full. Waste electrical and

electronic equipment (WEEE) is a major

consideration in our industry and we’re

members of Transform Compliance

Scheme.

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for packaging.

waste paper and reuse it

of our sta� we now shred

At the suggestion of one

Little changes matter.

page 15 page 14

What we’ve done

Recycling’s really important. We segregate waste in ten

di�erent ways, making recycling easier and reducing

land�ll. We’re working Group-wide on reusing and

recycling wherever possible. In fact, our sta� are rising

stars in spotting new opportunities for making waste

work harder.

Our business has traditionally used lots of cardboard and

packaging. Now we use less by wrapping products in

reusable blankets for transport within the UK, and by

compacting the cardboard we do use, we reduce waste

storage and cut the number of collections needed.

What’s next?

We pledge to secure clear waste management

baselines so that we can monitor and improve

practice.

We will review and improve recycling opportunities

across all our main o�ce sites. For example, we

plan to cut our land�ll use by training sta� to

segregate organic and recyclable o�ce waste.

Waste & recycling

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And it’s not the production or distribution that does the

most damage: a whopping 80% of the energy used is spent

in washing your pants. To reduce the impact of your pants (and all your other

washing) on the environment, simply lower the

temperature of the wash from 40°C to 30°C. You’ll save

around 41% on electricity for your laundry – that’s an

annual saving of around £300 for a typical household. If

everyone in the UK joined in, we’d save enough energy each

year to power nearly all the street lights in the country!

page 17 page 16

Each pair of pants eats up more than

100 kilowatt hours – equivalent to

boiling a kettle over 2000 times!

How much energy does a pair of men’s cotton

briefs consume during its lifetime?

envirofact

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keep itsimple!What we’ve done

We know that design can make a big di�erence to product

sustainability. And since great design is at the heart of our

business, we do all we can to reduce the environmental

impacts of our products.

ISO 14001 focused our minds on raising awareness of life

cycle assessment throughout our workforce. With our

teams better informed, we’re working together to pool

creativity and make changes that matter.

Productsustainability

What’s next?We’ve got big environmental ambitions for our products.

We’ll work on using fewer materials in each one, giving simpler and greener life cycles. We’ll also strive to increase our products’ renewable, recycled and recyclable content. And by avoiding composite materials wherever possible, we’ll make it easier to separate and recycle at the end of a product’s life.

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The average annual tobacco consumption across the world is 820 cigarettes for every

man, woman and child. Apart from the huge impact on health,

cigarette production contributes signi�cantly to

global deforestation. If a tree must be felled for

every 300 cigarettes produced, then we’re destroying a vast 18.5 billion trees each year to

supply the whole world’s cigarette habit.

One fully grown tree is used to produce every 300 cigarettes.

How many trees does a smoker cost?

envirofact

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What’s next?

By choosing our suppliers with great care we

can optimise our supply chain sustainability.

From raw materials to brand

decommissioning, we’re ready to make a

real di�erence to our environmental impact.

Supply chain

sustainabilityWhat we’ve done

Principle is a business with global reach and our

supplier network is extensive. We’ve reviewed

our procurement process with the speci�c

target of ensuring not just best quality but

maximum sustainability too.

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Transport and

logistics

What we’ve done

When it comes to sustainability, transport and logistics have a lot to

answer for… 23% of world CO 2 emissions, for a start. Road transport

accounts for the highest emissions, but planes, boats and trains all

contribute in ever-growing amounts.

Committed to making a di�erence, our international network means

that we don’t just ship products to clients around the world. Instead, we

shrink our emissions by manufacturing, delivering, installing and

maintaining locally – anytime, anywhere. What’s more, that gives us

brilliant opportunities to support local businesses and workers in

developing markets.

What’s next?

We’re convinced that streamlined

production and delivery at local level

bene�ts everyone – and the planet. We’ll

strive to show our clients that by bundling

di�erent projects or products together, we

can cut the number of deliveries, cutting

costs to them and the environment too.

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What’s next?

Lots! We’ll assess our baseline footprint and

plan our journey forward. First steps include

tackling carbon emissions from electricity, gas

and vehicle fuels.

We’re also working towards Eco-management

and Audit Scheme (EMAS) registration which

we aim to achieve by the end of 2010.

Our carbonfootprint isgetting...smaller!

We’ve made a strong, Group-wide commitment to cutting our carbon. We’re not interested in lip-service: we understand the importance of low carbon strategy matched by positive action. We’re determined to stay on-track.

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Making beef is thirsty work. A beef cow drinks up to 100 litres of

water per day and up to 750 litres of water are needed to grow

every kilogram of the wheat it eats. So here’s food for thought: when you have your next kilogram

beef joint for Sunday lunch, you’ll be indirectly consuming as

much water as one person will drink in an entire lifetime.

Loads! Up to 100,000 litres, in fact.

How much water does it take to produce 1 kilogram of beef?

envirofact

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Our objectives

Our environment is changing… and we will change too,

adapting and �exing wherever we can to preserve our

planet for future generations.

We will:

• cut down on resources through intelligent design

• use greener materials

• make sustainability equal cost efficiency

• minimise waste

• maximise recyclability

• reduce transportation

• promote a local focus.

By 2015 we will

limit our land�ll

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10%Every year we will cut our

CO2 and greenhouse gas

emissions by10%Year on year we will

reduce our energy

consumption by

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North America

Principle USA, Inc

2060 Lakeside Centre Lane

Knoxville

TN 37922

[email protected]

Main: 1 865 692 4058

Toll-free: 1 877 692 4058

Fax: 1 865 692 4104

www.principleglobal.com

Europe & Asia

Principle Group

Tandem Industrial Estate

Waterloo

Hudders�eld HD5 0AL

United Kingdom

[email protected]

Tel: 44 (0) 1484 430 003

Fax: 44 (0) 1484 430 047

www.principleglobal.com

Get in touch...3789 PRINCIPLE group sust handbook UK.pdf 18 09/06/2010 12:04

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BACK COVER p36

North AmericaMain: +1 865 692 4058Toll-free: +1 877 692 4058EuropeTel: +44 (0) 1484 430 003www.principleglobal.com

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