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A Guide to sustainable Brand Implementation from Principle Group, leading global rebranding consultancies.
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FRONT COVER p1
Sustainability: protecting the future
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3789 PRINCIPLE group sust handbook UK.pdf 1 09/06/2010 12:04
page 3 page 2
As an organisation that operates across the globe, Principle Group is vibrant, upbeat, energetic – and very serious about sustainability. We’re certain that what we all do today and how we do it will in�uence the future of our planet.
Committed to positive change, we want to keep innovating, developing and succeeding without harming the Earth or its communities. We’re deeply passionate about protecting our beautiful, dynamic and fragile planet.
In partnership with our clients, we’re shaping a more enlightened and sustainable future.
A message from Richard Butter�eld, Founder and Chairman of Principle Group
3789 PRINCIPLE group sust handbook UK.pdf 2 09/06/2010 12:04
page 5 page 4
Our work ranges from global rebrands on several continents to
single-site installations, and from
signage to specialist interiors: everything you need to take your
brand o� the page and accross the world.
Principle is an international brand implementation company
that brings global brands to life in
any environment, anywhere.We o�er a uniquely broad range
of consulting, project management, production and
implementation services.
3789 PRINCIPLE group sust handbook UK.pdf 3 09/06/2010 12:04
page 7page 6
Fit out
Start-to-�nish �t out to the retail and
banking sectors. Major projects.
Minute details. Total commitment.
Graphics
High-quality vinyl graphics for vehicle
liveries, interior signage, exhibition
and display work.
SignsSigns and way�nding systems for
single sites or across continents.
Hi-tech to hand-�nished.
Custom-designed and manufactured.
Installed wherever you wish.
Maintenance
Regular maintenance of your
branded environments inside or
outside, including lighting and
health and safety.
Interiors
Branded interiors from �ttings to
furniture. Protective interiors of all
kinds – resistant to �re, blast or bullet.
Facility branding
The most e�cient way to update your
facility. Best quality, faster and
more cost-e�ective than general
contractor construction, and always
built to your standards.
A great brand
concept is still
just a concept.
We turn it into reality. Bridge the gap
between design and 3D. Manage the
whole process, seamlessly. And keep
true to your vision – everywhere.
What we do
3789 PRINCIPLE group sust handbook UK.pdf 4 09/06/2010 12:04
page 9 page 8
Our vision:
to deliver true
and consistent
brand presence
anywhere in
the world.
3789 PRINCIPLE group sust handbook UK.pdf 5 09/06/2010 12:04
page 11 page 10
As a global brand implementer, Principle Group is
jam-packed with fresh-thinking, talented people
eager to improve practice and embrace change.
We’re driven by quality products, world-class
services and customer care that’s second-to-none.
Known for keeping a careful eye on environmental
issues (for example, we’re famed for clever design
that cuts our clients’ energy costs), our policy and
strategy is shaped to achieve a sustainable future.
Our ISO 14001 certi�cation raises our sustainability
game still further. We’re committed to an
environment and sustainability agenda in all our
activities and relationships worldwide.
Sustainability:a matter of principle
3789 PRINCIPLE group sust handbook UK.pdf 6 09/06/2010 12:04
page 13 page 12
What’s next?
Because we want to lead in environmental
management and practice, we’re heading well
beyond simple compliance. We go the extra
mile to protect our clients, our sta� and all
other stakeholders with best practice in areas
such as risk management, health and safety.
ComplianceWhat we’ve done
At Principle what the law says, goes. So
we keep on top of all current and
emerging regulations and make sure we’re
fully compliant.
Our waste management meets all legal
requirements in full. Waste electrical and
electronic equipment (WEEE) is a major
consideration in our industry and we’re
members of Transform Compliance
Scheme.
3789 PRINCIPLE group sust handbook UK.pdf 7 09/06/2010 12:04
for packaging.
waste paper and reuse it
of our sta� we now shred
At the suggestion of one
Little changes matter.
page 15 page 14
What we’ve done
Recycling’s really important. We segregate waste in ten
di�erent ways, making recycling easier and reducing
land�ll. We’re working Group-wide on reusing and
recycling wherever possible. In fact, our sta� are rising
stars in spotting new opportunities for making waste
work harder.
Our business has traditionally used lots of cardboard and
packaging. Now we use less by wrapping products in
reusable blankets for transport within the UK, and by
compacting the cardboard we do use, we reduce waste
storage and cut the number of collections needed.
What’s next?
We pledge to secure clear waste management
baselines so that we can monitor and improve
practice.
We will review and improve recycling opportunities
across all our main o�ce sites. For example, we
plan to cut our land�ll use by training sta� to
segregate organic and recyclable o�ce waste.
Waste & recycling
3789 PRINCIPLE group sust handbook UK.pdf 8 09/06/2010 12:04
And it’s not the production or distribution that does the
most damage: a whopping 80% of the energy used is spent
in washing your pants. To reduce the impact of your pants (and all your other
washing) on the environment, simply lower the
temperature of the wash from 40°C to 30°C. You’ll save
around 41% on electricity for your laundry – that’s an
annual saving of around £300 for a typical household. If
everyone in the UK joined in, we’d save enough energy each
year to power nearly all the street lights in the country!
page 17 page 16
Each pair of pants eats up more than
100 kilowatt hours – equivalent to
boiling a kettle over 2000 times!
How much energy does a pair of men’s cotton
briefs consume during its lifetime?
envirofact
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page 19 page 18
keep itsimple!What we’ve done
We know that design can make a big di�erence to product
sustainability. And since great design is at the heart of our
business, we do all we can to reduce the environmental
impacts of our products.
ISO 14001 focused our minds on raising awareness of life
cycle assessment throughout our workforce. With our
teams better informed, we’re working together to pool
creativity and make changes that matter.
Productsustainability
What’s next?We’ve got big environmental ambitions for our products.
We’ll work on using fewer materials in each one, giving simpler and greener life cycles. We’ll also strive to increase our products’ renewable, recycled and recyclable content. And by avoiding composite materials wherever possible, we’ll make it easier to separate and recycle at the end of a product’s life.
3789 PRINCIPLE group sust handbook UK.pdf 10 09/06/2010 12:04
page 21 page 20
The average annual tobacco consumption across the world is 820 cigarettes for every
man, woman and child. Apart from the huge impact on health,
cigarette production contributes signi�cantly to
global deforestation. If a tree must be felled for
every 300 cigarettes produced, then we’re destroying a vast 18.5 billion trees each year to
supply the whole world’s cigarette habit.
One fully grown tree is used to produce every 300 cigarettes.
How many trees does a smoker cost?
envirofact
3789 PRINCIPLE group sust handbook UK.pdf 11 09/06/2010 12:04
page 23 page 22
What’s next?
By choosing our suppliers with great care we
can optimise our supply chain sustainability.
From raw materials to brand
decommissioning, we’re ready to make a
real di�erence to our environmental impact.
Supply chain
sustainabilityWhat we’ve done
Principle is a business with global reach and our
supplier network is extensive. We’ve reviewed
our procurement process with the speci�c
target of ensuring not just best quality but
maximum sustainability too.
3789 PRINCIPLE group sust handbook UK.pdf 12 09/06/2010 12:04
page 25page 24
Transport and
logistics
What we’ve done
When it comes to sustainability, transport and logistics have a lot to
answer for… 23% of world CO 2 emissions, for a start. Road transport
accounts for the highest emissions, but planes, boats and trains all
contribute in ever-growing amounts.
Committed to making a di�erence, our international network means
that we don’t just ship products to clients around the world. Instead, we
shrink our emissions by manufacturing, delivering, installing and
maintaining locally – anytime, anywhere. What’s more, that gives us
brilliant opportunities to support local businesses and workers in
developing markets.
What’s next?
We’re convinced that streamlined
production and delivery at local level
bene�ts everyone – and the planet. We’ll
strive to show our clients that by bundling
di�erent projects or products together, we
can cut the number of deliveries, cutting
costs to them and the environment too.
3789 PRINCIPLE group sust handbook UK.pdf 13 09/06/2010 12:04
page 27page 26
What’s next?
Lots! We’ll assess our baseline footprint and
plan our journey forward. First steps include
tackling carbon emissions from electricity, gas
and vehicle fuels.
We’re also working towards Eco-management
and Audit Scheme (EMAS) registration which
we aim to achieve by the end of 2010.
Our carbonfootprint isgetting...smaller!
We’ve made a strong, Group-wide commitment to cutting our carbon. We’re not interested in lip-service: we understand the importance of low carbon strategy matched by positive action. We’re determined to stay on-track.
3789 PRINCIPLE group sust handbook UK.pdf 14 09/06/2010 12:04
page 29 page 28
Making beef is thirsty work. A beef cow drinks up to 100 litres of
water per day and up to 750 litres of water are needed to grow
every kilogram of the wheat it eats. So here’s food for thought: when you have your next kilogram
beef joint for Sunday lunch, you’ll be indirectly consuming as
much water as one person will drink in an entire lifetime.
Loads! Up to 100,000 litres, in fact.
How much water does it take to produce 1 kilogram of beef?
envirofact
3789 PRINCIPLE group sust handbook UK.pdf 15 09/06/2010 12:04
page 31page 30
Our objectives
Our environment is changing… and we will change too,
adapting and �exing wherever we can to preserve our
planet for future generations.
We will:
• cut down on resources through intelligent design
• use greener materials
• make sustainability equal cost efficiency
• minimise waste
• maximise recyclability
• reduce transportation
• promote a local focus.
By 2015 we will
limit our land�ll
waste to just 3%3789 PRINCIPLE group sust handbook UK.pdf 16 09/06/2010 12:04
page 33page 32
10%Every year we will cut our
CO2 and greenhouse gas
emissions by10%Year on year we will
reduce our energy
consumption by
3789 PRINCIPLE group sust handbook UK.pdf 17 09/06/2010 12:04
page 35page 34
North America
Principle USA, Inc
2060 Lakeside Centre Lane
Knoxville
TN 37922
Main: 1 865 692 4058
Toll-free: 1 877 692 4058
Fax: 1 865 692 4104
www.principleglobal.com
Europe & Asia
Principle Group
Tandem Industrial Estate
Waterloo
Hudders�eld HD5 0AL
United Kingdom
Tel: 44 (0) 1484 430 003
Fax: 44 (0) 1484 430 047
www.principleglobal.com
Get in touch...3789 PRINCIPLE group sust handbook UK.pdf 18 09/06/2010 12:04
BACK COVER p36
North AmericaMain: +1 865 692 4058Toll-free: +1 877 692 4058EuropeTel: +44 (0) 1484 430 003www.principleglobal.com
3789 PRINCIPLE group sust handbook UK.pdf 19 09/06/2010 12:04