ByDon Lafferty

Independent Author Independent Author Day 2011Day 2011

Create your Personal Brand

Create Content

Create Your Internet Footprint

Grow Your Community [Wisely]

Setting goals

How to listen effectively and why

Essential Web Presence Components

Business Development 101

Measuring Results

Q&A

Be Successful Every Day

Why am I here? Why should anybody care?

Readers Colleagues Booksellers Connectors/Media

Excellent Salespeople are

Excellent Listeners

What are the WORDS and WORD COMBINATIONS being used in the MILLIONS of CONVERSATIONS being had EVEY DAY that will tip you off to your TARGET CONNECTIONS?

Create a KEY WORD LIST

Who are the AUTHORS and EXPERTS out there writing the books that sit next to mine on the bookshelf?

Create a KEY WORD LIST Make a list of AUTHORS and

EXPERTS

What are the LOCATIONS, PROFESSIONS, ORGANIZATIONS, COMPANIES and other COMMUNITIES touched by my book?

Create a KEY WORD LIST Make a list of AUTHORS and

EXPERTS Make a list of other

COMMUNITIES associated with the book.

Set up a LISTENING POST.

GOOGLE ALERTS

TWITTER SEARCH

NUTSHELL MAIL

RSS/GOOGLE READER

OTHERS

www.search.twitter.com

Blogs Traditional Media Status Updates Press Releases Event Announcements Events in REAL TIME

Readers Colleagues Booksellers Connectors/Media

Establish Your Internet Footprint

• Website/Blog• Facebook• Twitter• LinkedIn• LibraryThing• Goodreads• YouTube• Indiebound• Amazon Author Central• MySpace• Others

Affecting Desired Outcomes

2 CLICKS FROM A

CONVERSION

2 CLICKS FROM A

SALE

Readers Colleagues Booksellers Connectors/Media

Buy /Recommend Your Book Colleagues Booksellers Connectors/Media

Readers Introduce You to Their Readers

Booksellers Connectors/Media

Readers Colleagues Hand Sell Your Book Connectors/Media

Readers Colleagues Booksellers Talk About You and Your Book

Content MarketingInterruption Marketing

Email Marketing

Create a Blog Post (Value) Post the (bit.ly shortened) link on Facebook Post the link on Twitter Use the link when leaving comments on

blogs where the content of your post is relevant.

Create a Blog Post (Value) Post the (bit.ly shortened) link on Facebook Post the link on Twitter Use the link when leaving comments on

blogs where the content of your post is relevant.

Use the link when leaving comments

on blogs where the content of your post

is relevant.

MILITARY COMMUNITY

Create a Tweet that will be engaging to the Military Market

Post the link on Twitter Use the link when leaving comments

on blogs where the content of your post is relevant.

Honor our Uniformed Services during Military Appreciation Month: http://bit.ly.link

If you want your tweets re-tweeted, keep them to 120 characters in length.

Honor our Uniformed Services during Military Appreciation Month: http://bit.ly.link

Go to the Twitter accounts of known military bloggers and military wives organizations.

Follow, follow, follow

How to Give ‘em What They Want

# of Mentions # of Shares # Blog Comments Bit.ly Facebook Insights Google Analytics BookScan Royalty Statement