Press Release

DEB Group Enters the South East Asian Market

DEB Group has entered the South East Asian market with the establishment of DEB Singapore, following the acquisition of Advantage Pte Ltd, a Singapore distributor specialising in personal care and safety products for the Singapore and South East Asian markets. After a period of consolidating its position in the developed economies of North America, Europe and Australasia, this acquisition supports DEB Groups’ continuing ambition to establish a coherent international footprint, building upon the success in recent years in developing and deploying a unique global product offering. This will further strengthen it efforts to leverage its leading position in the specialist B2B skin care sector. Bryan Anderson, Chief Executive said “this is a significant first step for DEB Group into the Asian market place and we have a high level of expectation regarding growth in the region. It very much supports our global strategy to service international customers”.

END (148 words) Contact: Deborah Gobey – PR & Corporate Communications Manager Email: deborah.gobey@deb.co.uk Web: www.debgroup.com Tel: +44 (0)1773 855134

NOTES TO EDITOR:

Deb Group consists of 22 companies operating in 17 countries. Deb skin care systems are sold in over 100 countries worldwide through a comprehensive network of many of the world’s leading distributors and it is estimated that at least 40 million people use Deb products every day. Deb supports several primary market sectors; industrial, automotive, healthcare, commercial, hotels, restaurants, catering and leisure, food manufacturing and retail. Deb Group was acquired on Saturday, 27th February 2010 by Charterhouse Capital Partners, supporting a management buy out, led by Bryan Anderson and Russell Baker. Deb Group debuted at number 57 in the 2011 Sunday Times Deloitte Buyout Track 100; 1 of 13 companies in the Midlands to make it on to the 5th annual league table.