Public relation

management

Under the guidance ofPrajakta mam

S.Y. BMS (A)Group No. 6

Press and public relations

Group members Vijaya Dalvi

7417

Pooja Gaikwad 7426

Neha Gengaje 7430

Jagruti Godambe 7434

Kirti Juwatkar 7442

Vaishali khare 7448

Flow of presentation

1. Introduction

2. Pr and press relations

3. Press conference

4. Guidelines of holding a press conference

5. Press release

6. Characteristics of good press release

7. Conclusion

8. Bibliography

9. Webliography

•

Guess who am I ?

I am white in color

The day begins with me

Press relations

Apple PR's dirty little secret

Apple’s PR maintains black list of journalists that it refuses to talk

to By- jason o’ grady ( journalist of Apple company )

Navneet news house Navneet company has projected

its image to the public by introducing navneet news house –

“ CHILDREN’S WEEKLY NEWSPAPER.”

PR and Press Relations

1. Powerful media

2. Provide correct information

3. Gain maximum advantage

4. Large organization

Press conference

Wal-mart continues lobbying in US for India's entry.

press conference held at Uk to launch nikon’s new compact disc

Panasonic held a press conference for its product

lauch “smartvsvile”.

Press conference at which apple is expected to debut a smaller version of the ipad as well as to Apples mac

lines.

Guidelines of holding press conference

Invitation

Proper follow- up

Different facilities for conference

Media- kit

Press release

PRESS RELEASE LIST 2013

1. Tata Motors January sales at 61,660 nos. 01 Feb 2013

2. Tata Motors redefines the premium hatchback segment with the all28 Jan,2013

3. Tata Motors Group global wholesales at 98,968 15 Jan,2013

4. Tata Motors doubles warranty period on Heavy Trucks to 4 years 07 Jan,2013

5. Tata Motors' flagship showroom for passenger vehicles 02 Jan,2013

Latest Press Release of Apple Company

1. 29/1/2013 : Apple increases ipad with retina display to 128 GB

2. 28/01/2013 : Apple updates ios to 6.1

3. 23/01/2013 : Apple reports record results

4. 22/01/2013 : First year 13 first quarter results conference call

Characteristics of good press release

1. Brief

2. Simple language

3. Newsworthy

4. Factual truth

5. Suitable for publication

6. Answer to 5 w’s

Press release announcing the launching of new website

Ananya Website Launched to Promote Knowledge Sharing Across Bihar

Patna, Bihar, india, Friday, february 01,2013– (Business wire india)

With the primary objective of creating awareness about Ananya, the website provides an overview of the partnership and will create a better understanding about the program along with the various solutions used along with the portfolio of investments in the state. The launch of the website serves as a key milestone for the programme and showcases the progress built through this partnership. The aim is to create a better understanding of the program that can spread its best practices to other neighboring states.

conclusion

Public Relations without Press Relations is like –

“ SHOES WITHOUT SOCKS ”

Bibliography• Vipul bms series – ROMEO

MASCARNEHAS

• TIMES OF INDIA newspaper

• MUMBAI MIRROR newspaper

webliography• www.Management paradise.com

• www.moneycontrol.com

• Wikipedia

• www. Corporate watch.org

• www. Citehr.com

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