Presenting: Sara Meaney on Social Media and Digital Business Trends

SURVIVE OR THRIVE?

SARA MEANEY, PARTNERCOMET BRANDING – HANSON DODGE CREATIVE

SOCIAL MEDIA AND DIGITAL BUSINESS TRENDS

SOCIAL AND DIGITAL TRENDS FOR BUSINESS

Mobile on the Rise

Corporate Darwinism

Convert, Convert, Convert

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CONTEXT

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ARE YOU A SKEPTIC?


USAGE BASE


CONTEXT

3 million online searches performed per minute in 2009.

2 billion videos viewed on YouTube, per day.

3 billion photos uploaded to Facebook per month.


GROWING BUSINESS USAGE


GROWING BUSINESS USAGE


CONTEXT


CONTEXT

The average consumer mentions specific brands over 90 times per week in conversations with friends, family and co-workers.

WOMMA, 2010


90% of Internet users trust recommendations from people they know; 70% trust opinions of unknown users.

Econsultancy, 2009

CONTEXT


TREND 1:

MOBILE ON THE RISE


SMARTPHONES TAKING OVER


MOBILE BECOMES PRIMARY ACCESS POINT


USER EXPERIENCE: B2C


USER EXPERIENCE: B2B


WEBSITES GET MORE SOCIAL


TREND 2:

CORPORATE DARWINISM

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CORPORATE DARWINISM?


DOING SOCIAL VS. BEING SOCIAL


TRANSPARENCY IS VALUED


SALES UP 14.3% | STOCK TRADING AT DOUBLE


SOCIAL SPANS THE ORGANIZATION


TREND 3:

CONVERT, CONVERT, CONVERT


WHAT IS SUCCESS

28% measure through website traffic and inbound links

18% measure through leads generated

R2i Integrated study

N=296


BENEFITS


Social Media Explorern = 1898 marketing execs

MOBILE COMMERCE


SOCIAL COMMERCE


PRODUCT REVIEWS


CONCLUSIONS

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CONCLUSIONS

Not a Fad

Your Choice: Survive or Thrive?

Opportunities to be proactive

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THANK YOU

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