Introducing Shin Communication

WHO WE ARE Shin Communication is a young public relations and marketing communication agency, with a significant background

FACTS Formed in January 2008 by Simona Labianca Based close to Milano

FOCUS Shin Communication has a strong specialization in the high technology market as well as in electronics and in consumer goods ones METHODS Shin Communication can count on a close relationship with the client. The Agency listens to the client’s needs and has a pragmatic approach to Public Relations in order to guarantee the maximum return of investment

1  Shin Communication

is a communication agency founded upon the experience of Simona Labianca. In over fifteen years of

activity in the sector, she has developed skills in corporate communications, press

office, events organisation and advertising.

Shin Communication

offers support in communication management, which is a necessary investment for creating a competitive

advantage and business in the long run. The communication strategy is elaborated in close

cooperation with the client. Therefore it is tailored to generate communication awareness and strengthen

product identity in the respective markets.

2

Shin Communication,

along with Simona Labianca, has developed over the years particular attention to BtoB and BtoC

communications in many sectors including electronics, automation, IT,

consumer as well as construction, automation, catering, tourism,

professional fashion, telecommunications, broadcasting, light engineering

and industry.

 

3

The agency’s know-how is based upon knowledge of the scope of activities in publishing and the dynamics of the editorial departments and their timing.

Shin Communication thus offers expertise in complex and integrated communication projects, strong flexibility and dynamism, measurement of projects and personal attention to the client.

The agency teams up with qualified Worldwide partners to develop international communication campaigns. Shin Communication works closely with Publifarm, a creative design agency based in Bergamo which develops graphic designs, packaging, visualization and advertising for agency’s clients.  

SERVICES

!   Press office

!   Monitoring editorial calendars, writing short texts and dispatching press material

! Maintaining contacts with journalists

! Organising and managing meetings with the press, conferences, press briefings and interviews

! Organising events, congresses, road shows and providing support at

trade fairs and exhibitions

!   Writing technical texts and case studies; translating articles

Shin Communication in the news with

Brady – Electronics, Industrial &

Automation

Linear Technology, Electronics &

Automation

MarkMonitor, IT professional &

Consumer

One Nation (formerly The West

Outlet Paris) Professional

Fashion & Retail

Cambridge ESOL,

Education

Stelvio Kontek, Electronics,

Industrial & Automation

   

DAILY NEWS

SIMONA LABIANCA EXPERIENCE OF PR WITH:

ABB Robotis ASE

Intersil Liebert Progress Software

Nec Tensilica Omron

Toshiba 3M Touch Systems Coemar

Poliedra Enea Italia Telelogic

Sesamo Esab Honda Asimo

Archos Sony Microlease

Laserline Messe Basel Fujitsu Services

SupplyON Western Digital Vicor Vicor

Moroccan Tourism Office Board Roxio

EasyStanza

Discreet & Autodesk Location Services formerly part of Autodesk

Tektronix  

SIMONA LABIANCA BIO  

Simona Labianca worked in Marketing Communications for over 18 years, during this time she has developed skills in media relations, press office management, media planning and event management. Simona developed and managed communication programmes for leading companies including Fujitsu Semiconductor, Tektronix, Progress Software, Liebert, Sony Europe, Discreet (Autodesk), Eigner, Telelogic, Archos, ABB Robotics, Esab Welding Systems, Messe Basel, Toshiba, Moroccan Tourism Board Office, Coemar. Simona is used to working with international networks on cross-country clients.

The Japanese character Shin has several meanings including heart, mind, courage, spirit

and also intimate essence.

From a “graphic representation” point of view, Shin takes on the stylised shape of a heart with its atria and ventricular.

The Shin character can also be represented as a man steering a boat with the rudder.

This image is very suggestive if one pictures a helmsman on the “sea” of communication, who has

to make the right decisions to survive and be in control.

This “helmsman” is the mind, spirit, heart...

Shin Communication devotes itself to the communication process

with the heart, mind and courage to communicate.

TG  F  

Shin Communication Simona Labianca

Via Monegherio, 6 – 20090 Cesano Boscone MI - Italy

simona@shincommunication.com Tel. +39 02 39547601 – Mob. +39 340 0571 697

www.shincommunication.com

Thank you for the attention