Performance is conventional it will either be lip syncing or live performance or even an element of dancing, However some music videos don’t contain any element of performance but it is very unusual.

Lip syncingDancing

Live performance

The artist is conventionally seen within the music video purely because they are the ones who sing the song and it promotes them as an institution. Some music videos do not include the artist. However this is uncommon

Narrative is conventionally seen in a music video for the fact that it makes it more interesting and engages the audience, however some videos do not contain narrative or it isn’t easy to see.

Close ups of the artist or the actors are conventional as close ups of the artist helps promote them as an institution and actors close ups show emotion etc.

A variety of mise en scene is conventional in order to establish meaning and understanding.

A variety of mise en scene is conventional in order to establish meaning and understanding.