Presentation1

Importance of Entrepreneurship in Rural

India

Sarat Kumar Budumuru, Consultant BD, SynchroServe Global Solutions Pvt. Ltd.,

7893237348, [email protected]

In India 61.35% people still live in rural area, which is about 12% of global population living in rural areas.

The size of Indian rural population is 750 million which is more than the total population of U.S., the U.K., France and Germany.



“The inclusive growth target of Twelfth five year plan (2012-17) can be achieved in rural area if the demographic dividend in rural areas is encashed properly and development are guided towards more inclusion of rural population by way of increasing employment opportunities in rural areas, creation of infrastructural and urban utilities in rural areas, reducing the plight of rural people in urban areas and retaining the workforce in rural areas and moreover improving the quality of life in rural areas.”

- Economic Survey of IndiaSarat Kumar Budumuru, Consultant BD, SynchroServe Global Solutions Pvt. Ltd.,


• Entrepreneurship generates employment and income.

• Entrepreneurship helps to reduce the unemployment which is the root of all socio economic problems.



Rural Market offers tremendous potential of growth for corporations by making their products and services available to these areas.

The challenges that a rural market offers includes-infrastructure support, in accessibility, transport, low per capita income, seasonal income and so on. 68% of the rural market is untapped because of in accessibility.

According to the reports of working committee of RBI (1994)



• Entrepreneur always looks for changes. • He not only combines the factors of production but

also introduces new combinations of factors. • Responds to changes and exploits it as an

opportunity.



Challenge of UrbanizationRural population has a major chunk in the overall population of India but the decadal growth in urban areas is higher than the rural area which is a cause of concern.

Revival of the VillageI would say that if the village perishes India will perish too. India will be no more India. Her own mission in the world will get lost. The revival of the village is possible only when it is no more exploited. Industrialization on a mass scale will necessarily lead to passive or active exploitation of the villagers as the problems of competition and marketing come in. Therefore we have to concentrate on the village being self-contained, manufacturing mainly for use. Provided this character of the village industry is maintained, there would be no objection to villagers using even the modern machines and tools that they can make and can afford to use. Only they should not be used as a means of exploitation of others.- M. K. GandhiSarat Kumar Budumuru, Consultant BD,

SynchroServe Global Solutions Pvt. Ltd., 7893237348,

[email protected]

According to authenticated sources the percentage decadal growth of population in the urban areas during 1991-201 was 31.2% as compared to 17.9% in the rural areas.

Industrialization of urban areas, investment opportunities, growing service industry, food security, better health infrastructure, education facilities and employment opportunities for rural youth are some of the factors responsible for the growth of urbanization in India.



• By exploiting natural resources, creating wealth and generating employment and income.

• A country is said to have achieved economic development only when its people enjoy a higher standard living.





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