Presentation i gave to the Adobe EMEA Marketing team, sharing my experiences as a CMO, what's important to me and how they should think about approaching CMOs like me. Also includes some thoughts on building a career in marketing.
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1. Hello
John Watton, June 2010
2. 3. 0.1%
4. 5. 6. A bit about ShipServ
E-marketplace. $1.5bn in GMV per annum
Connect B2B buyers & sellers in shipping
Flexible monetisation model
Some Freemium elements
Buyer Subscriptions
Seller listings and advertisements
Go-to-market approach
Regional direct sales (10+)
Philippines-based telesales team (50+)
7. Dynamics
Micro-multinational (160 employees in 6 locations)
Serve a global, fragmented business community.
Risk averse, conservative audience
No competition = have to educate the industry = nurture
8. Need to move from broadcast to conversation 9. Shift of
features from software to users
