Upload
ankita-bharti
View
421
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Importance Of Business Consulting In Marketing
By : Ankita Bharti
Source: Research starters Business ; Applications Of Business Consultancy in Marketing.
Consultancy????
An agency or business of offering advice in a specific field.
Serves as a lifeline to the business; specifically to the entrepreneurs.
The individual needs to make sure that others understand the benefit of doing business with the new consultant.
Consultancy????
Levinson and McLaughlin suggest a Guerilla marketing formula on budgeting as the 60/30/10 Guerilla Marketing Formula .
The approach advocates a balanced budget distributed among current clients (60%), prospective clients (30%) and the broader market (10%)
Types Of Clients
1 Current Clients
2
3
Prospective Clients
Broader Market
Tips Of Effective Networking
Have Crisp Elevator Pitch
Listen to the person with undivided attention.
Be Proactively helpful.
Go to the places where your clients and people of your industry go
Niche Of Consultancy Networking
Networking
Cold Call Pitching
7 Steps Of Cold Call Pitching
1Change your mental objective before making a call.
2
3
4
Understand the mindset of the person being called
Identify the core problem that is to be solved.
Start with a dialogue not a presentation.
7 Steps Of Cold Call Pitching
5
6
7
Start with core problem question
Identify and reduce hidden pressure.
Determine a fit.
Must for Consultancies’ Success
Best Quality
Best price
Methods, tools, and approaches
Service responsiveness
Consultants’ credentials
Importance of the client
Testimonials and references